So you think you want a Social Media Strategy
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Social Media for Business
So you think you want a Social Media Strategy?
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Blog
@PhilOakleyfrom
@OutserveWeb
#SpeedWM #EntEd
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3
Philip Oakley
Outserve Limitedhttp://uk.linkedin.com/in/philoakley
http://about.me/philoakley
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Social Media for Business
So you think you want a Social Media Strategy?
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Relationships
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Listening
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3 Steps
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SEARCH LISTEN ENGAGE
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SEARCH LISTEN
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SEARCH LISTEN ENGAGE
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Your Goals
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Goals
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Listen
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SET GOALS
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Match Online Activities to
Goals
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Right Tools..Right Places
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Authority&
Credibility
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Paid Owned Earned
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social media marketing budget is over 20 percent
of the total marketing spend.
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2012 social media marketing industry
reportGenerating more business exposure
Increased traffic
Improved search rankings
Generated Leads
http://www.socialmediaexaminer.com/report/
85%
69%55%55%58%
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What HowWhy
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What
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Social Networking Definition
Social networking is the practice of expanding the number of one's business and/or social contacts by
making connections through individuals.
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What is Social Media?
media for social interaction, using highly accessible and scalable publishing techniques.
http://en.wikipedia.org/wiki/Social_media (2011)
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2012
VIDEO
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Micro-blogging
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Blogs
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Photos
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Networking
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10 Million users in
175 Million users in
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4 out of 5 Professionals
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17th February 2010
Documents
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Slides
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Location
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Social Gaming
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Where
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Hyperlocal
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Local Lists
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Regional
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National
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A guide for civil servants• Put information
in the places where people go.
• Participate where people are present,particularly through forums, wikis and blogging.
• Deliver access to online serviceswhere people go.
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Global
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Universe
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NETWORKS
2012
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FacebookSocial Graph
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50% of all UK mobile traffic is
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77% use their tablets
everyday
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50+% read news and email on their
tablets everyday
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Tablets and Smartphones increase the use of Social
Networks
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Why
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Community
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Promotion
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Marketing
Content (!) and Design are Important
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Interaction/Feedback
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Superhuman Strengths
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CommunicationCommunication
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Collaboration
Collaboration
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Customer Service
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Customer Service
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How
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Strategy
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•Goal
•Audience
•Metrics
•Tactics
4 Step Plan
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Metrics=
Analytics
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Social Media Tracking
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Sentiment Analysis
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Integration
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Social CRM Tools
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Social Media should be
•Goal Oriented
•Trackable
•Integrated
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The Future - #SoLoMo
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