So You Think You Are Customer Focused?
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Transcript of So You Think You Are Customer Focused?
So U Think U R Customer Focused?
R U Customer Focused?
If you can’t answer these, you’re NOT!
1.Do you know who your 10 most loyal customers?2.Do you know each of them (or their leader
by name?
R U Customer Focused?
3. Do you know their family by name?
4. Do you know where they vacation every year?
R U Customer Focused?
5. Do you know what they “crave” or “long for”?
6. Do you know what keeps them awake at night?
R U Customer Focused?
• Customer focus is NOT merely a business concept that leaders declare necessary for competitive survival.
• Customer focus is NOT about Customer Appreciation Events.
R U Customer Focused?
• Customer focus is NOT a flavor of the month
• Customer focus is NOT talking up how important they are; the words MUST follow the music.
R U Customer Focused?
• Customer focus IS an emotional commitment to another human being.
• Customer focus IS giving yourself to another. Putting their needs before the needs of your organization.
R U Customer Focused?
• Customer focus is CARING about the desires of another and creating an organization to deliver.
• Customer focus is populating your
organization with Human Being Lovers.
• Words are easy; doing it is tough and painful.
An Invitation
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