So, what will the future UX of TV look like?
-
Upload
fbs-cyprus-company-formation -
Category
Technology
-
view
268 -
download
2
description
Transcript of So, what will the future UX of TV look like?
![Page 1: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/1.jpg)
So, what will
the future UX of
TV look like?
Andrzej Piotrowski
![Page 2: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/2.jpg)
Hint #1 ad-supported TV is under pressure
![Page 3: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/3.jpg)
Hint #2 digital Pay-TV to grow ~5% per year in Western EU
Source: Strategy Analytics
Digital Pay-TV revenue forecast,Western Europe, 2013–2018
![Page 4: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/4.jpg)
Hint #3 VOD and sVOD are no substitutes, they add up
Source: Bain Creative UK report 2014
UK expenditure on digital video
![Page 5: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/5.jpg)
Even more screens in the Future
Freely adapted from The Verge – “Over the top: the new war for TV is just beginning”http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top
![Page 6: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/6.jpg)
The set-top box makes the smart TV, smarter
Source: uk.hardware.info – Samsung F9000
![Page 7: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/7.jpg)
2014 Facts of Future Televison: Avarge time ; Game of Thrones best On-Line ; Paid in UK
Average time spent weekly, USA. Source: Nielsen cross-platform report 2013
UK expenditure on digital video
![Page 8: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/8.jpg)
2014 - 2020: What will happen ?
![Page 9: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/9.jpg)
TV set to become a very large monitor
Sources: Wikipedia Commons, www.planar.com
1980 1990 2000 2010 2020
![Page 10: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/10.jpg)
Infrographics – Big Numbers
![Page 11: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/11.jpg)
![Page 12: So, what will the future UX of TV look like?](https://reader033.fdocuments.us/reader033/viewer/2022060122/55951ee51a28ab044b8b4674/html5/thumbnails/12.jpg)
zz
2020: a typical Pay-TV service
A KILLER
“FOLLOW-ME” STYLE
PREMIUM CONTENT & MULTISCREEN SERVICES
USER EXPERIENCE
TABLET
NOW THE MAIN
CONTROL SCREEN
Premium channels with catch-up
Wide choice of VOD, eST &
sVOD On-demand games
Search & recommendation
Built-in social features
Personal media library
Freely adapted from confused.com – “TV goes social: The rise of the second screen”http://www.confused.com/news-views/infographics/tv-goes-social-rise-of-the-second-screen