So What Do I Write? (WineWeb 2016)
35
Okay, so what do I write? Conquering the Blank Page James Ellis @saltlab @TheWarForTalent < Work < Personal
-
Upload
james-ellis -
Category
Marketing
-
view
147 -
download
1
Transcript of So What Do I Write? (WineWeb 2016)
Okay, so what do I write? Conquering the Blank Page
James Ellis @saltlab @TheWarForTalent < Work
< Personal
You can write anything (but that doesn’t mean it will help)
The Problem:
Write something that induces or encourages
action
The Goal:
Understand the audience, build a message that meets their needs, and launch it somewhere it will be found
The Strategy:
A way to think about all the elements involved in great content
A Framework:
Yes, but the process of developing a framework for your business is the same
But I’m Not Recruiting
Understanding your target audience so you know what they want to learn and know what format they would read it in
Content Framework
Align the info you have with what people want
Oh, you wanted tactics
People want answers, but they ask with questions
What Do People Want?
Quora
What Do People Want?
AnswerThePublic
What Do People Want?
Redefine the Conversation
What Do People Want?
Pick a Fight
What Do People Want?
Ask Them!
What Do People Want?
Co-opt Others
What Do People Want?
Show Your Work
What Do People Want?
Team Up
What Do People Want?
Be An Amateur. Be A Pro.
What Do People Want?
Q’s?
Thank you! James Ellis @saltlab @TheWarForTalent < Work
< Personal
