So What are People Doing on Their Smartphone?

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So What are People Doing on Their Smartphone? CAB 2013 Custom Study Video Nation: Anytime, Anywhere, Anyplace BASE: Users of each device to watch video 400/405/410/415 How often do you do the following on your smartphone? Top Activities on the Smartphone: A few times a week or more Text Talk Send / Check E- mails Use an app A18-49 Visit social networking sites Play games Watch Video Teens Text Talk Use an app Visit social networking sites Play games Download / Listen to music Watch Video A18-24 Text Use an app Visit social networking sites Play games Download / Listen to music Watch Video A25-34 Text Talk Use an app Surf the Internet Visit social networking sites Play games Watch Video Talk 50+ Talk Text Send / Check E- mails Watch Video Visit social networking sites Instant messaging Surf the Internet Surf the Internet Send / Check E- mails Use an app Surf the Internet Surf the Internet

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So What are People Doing on Their Smartphone?. Top Activities on the Smartphone: A few times a week or more. A18-49. Teens. 50+. A18-24. A25-34. Text. Talk. Text. Text. Text. Text. Talk. Talk. Talk. Talk. Use an app. Surf the Internet. Send / Check E-mails. Surf the Internet. - PowerPoint PPT Presentation

Transcript of So What are People Doing on Their Smartphone?

Page 1: So What are People Doing on Their Smartphone?

So What are People Doing on Their Smartphone?

CAB 2013 Custom Study Video Nation: Anytime, Anywhere, AnyplaceBASE: Users of each device to watch video400/405/410/415 How often do you do the following on your smartphone?

Top Activities on the Smartphone:

A few times a week or more

Text

Talk

Send / Check E-mails

Use an app

A18-49

Visit social networking sites

Play games

Watch Video

Teens

Text

Talk

Use an app

Visit social networking sites

Play games

Download / Listen to music

Watch Video

A18-24

Text

Use an app

Visit social networking sites

Play games

Download / Listen to music

Watch Video

A25-34

Text

Talk

Use an app

Surf the Internet

Visit social networking sites

Play games

Watch Video

Talk

50+

Talk

Text

Send / Check E-mails

Watch Video

Visit social networking sites

Instant messaging

Surf the Internet

Surf the Internet

Send / Check E-mails

Use an app

Surf the Internet

Surf the Internet

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