So that’S inSide

Fundamentals – Your online headquarters

Content management system – Your site’s software

Hosting – A safe and fast location for your files

domain – Your unique identifier

email – Your mailbox where everything comes together

selling – Courses, sessions and ebooks galore

selling digital produCts – Get those ebooks out there

selling and sCHeduling CoaCHing sessions

selling and Creating online Courses

marketing – Spread that word

email marketing – The intimate way

soCial media – Because the internet needs more quotes

management – Actually run that business

projeCt management & Crm– Keep track of your clients, your network and your projects

invoiCing – Boooring but important

If you’re a coach, especially a life coach, personal

development coach or holistic teacher, the

requirements for your business toolbox differ from

others.

q You don’t treat your clients as numbers.

q You yourself are looking for an inspiring and

engaging daily routine, rather than one spent

diving into spreadsheets. Which have to be the

definition of uninspiring.

q You want to make money by doing good. Not by

squeezing it out of others.

We know this because we work with people like you on

a daily basis. We have learned a lot about your typical

requirements, needs, desires and, and even your

morals. After all, we have a very similar background,

and Mirjam also runs a coaching business (stalk us

on social media to find out what it’s all about). So

welcome to this hands-on ebook - the coach’s internet

toolbox guide.

What do we mean by “toolbox”? Well, businesses, and

especially online based businesses, run on software.

This software is often cloud based and no longer

installed on your local machine. And you’ll see that

there is no such thing as “one solution” that will

solve all your individual problems. A whole potpourri

of solutions may be necessary, according to your

individual circumstances. We refer to this potpourri as

the “toolbox”, because it actually makes much more

sense than calling it a potpourri.

introduction

You have probably already done some research into

resolving your own specific issues – but let us help

you speed that process up by recommending the best

tools for a coaching business.

The following list is highly curated and not at all

complete. It isn’t intended to be.

A note on “free”

Most of the tools we’re recommending have a free

plan or at least a trial version for checking them out

for free. However our general recommendation is not

to be cheap. Once you realize that they’re benefiting

you and your vision, switch to a pro plan so you can

help to sustain their development. Value yourself and

your services by working within the best framework

possible.

There is no real “free” anyway. No software developer

can build a sustainable product without paying for

the roof over his head. So if a project claims to be

100% free - ask yourself how they pay for that roof.

Understand how they make money, and you’ll be

happy to spend $10 here and there for the tools that

your business is based on. And if you believe in Karma,

give back and you will in turn receive.

The following recommendations will save you

precious hours every month, some can even save you

an entire employee. Outsourcing your capacities to

proper software is the first step in dedicating more

time towards your true gifts, rather then devoting

it to management and technology. This is not only

returning the investment on your motivation, but also

on your bank account. Promise.

introduction

FundamentalS Your online heAdquArters

Let’s start with the fundamentals. Your online

headquarters. And, first of all, your website.

There’s a good chance that you already have one. If

so, see the following chapter as an opportunity to

review the decisions you made back then. Are you set

up properly for the long run? Or do you have to adjust

some screws?

Feel free to skip this section if you’re already super

happy and confident with your current setup, and you

know the nitty gritty of Content Management Systems

(CMS), hosting, domain and email handling. We get

more coaching specific and less technical later on.

If you don’t have a website yet, get one. See it as

the first step of committing more to your coaching

business and directing your energy there.

You hold the space on your personal site, the way you

do in a coaching session. People from around the world

can visit your space and can immediately pick up on

your vibes, and decide whether they like your approach

or not.

Don’t rely on other platforms for spreading your

message. “Own the racecourse” is a metaphor we like

in that context: have people come to and like your

headquarters – rather than rely on a service by a third

party that could be shut down any time. Resist the

impulse to share your insights exclusively on Facebook

and the like. Share and archive your insights on

something you own.

content management SyStem Your site’s softwAre

fundAMentAls

content management SyStem Your site’s softwAre

PrePArAtion tAsks:

q Find out what goals your website should reach. Be

quantitative with them (e.g. you want to make $5000

per month)

q Make a list of 5 websites you like, and find another 5

websites of relevant competitors (no matter whether

you like those sites or not)

q Assess your budget and tech skills: Are you able to

invest in a professional solution, or will you have to

somehow manage to build something yourself?

fundAMentAls

wordPress

Without a doubt, the preferred way to go is to hire a

professional who will build you a website based on

WordPress. While some [insert emerging nation of

your choice here] dude will help you do so for a couple

of hundred bucks, prepare to spend a 4 digit amount

for a proper service that includes consultation. The

complexity of the design and amount of consultation

will shape the price. You probably invested thousands

of dollars in various schools, workshops and teacher

trainings to become the coach you are today. Don’t

scrimp on the website part, it’s crucial for your

business, becoming an authority in your field and

building your own following.

If that’s still too steep for your wallet right now, and

you are tech savvy enough, install a WordPress on your

server and get a theme that you like. Themeforest has

plenty of amazing ones.

If it’s a case of inadequate tech savviness and the lack

of a proper budget, the best thing is to prepare for

one day getting a professional to build you a website

based on WordPress. This means not using the typical

site builders like Wix, Weebly and Squarespace, but

starting out by building your site on WordPress.com.

Wait, so what’s the difference between WordPress and

WordPress.com? WordPress (or WordPress.org) is the

famous open source content management system and

blogging software. Free for everyone to set up on their

own server, and modify extensively at will.

WordPress.com is like a preinstalled WordPress.org,

which offers somewhat fewer customization features.

You could call it WordPress light. It saves you the

content management SyStem Your site’s softwAre

fundAMentAls

hassle of setting it up on your server, and you can start

right away. It comes with a yourname.wordpress.com

address in the free plan, so you have to pay for using

your own domain. It’s comparable to blogger.com or,

to a certain extent, to other site builders. However it

has many benefits compared to others:

q You’re learning to handle the most popular

and powerful platform out there. While being

a bit more complex than others, the learning

curve isn’t too steep, and there is very good

instructional documentation all over the

internet.

q Your site can be migrated to a self-hosted (full!)

WordPress site at any time.

q You can export your site in various formats, and

will always be able to do something with your

data. Simply because of WordPress’ open source

nature and wide adoption.

q WordPress is highly adaptable in case you want

to grow your coaching business in the future

with online courses, ebooks, etc.

WordPress.com offers a generous free plan. Paid plans

start at €80/year.

content management SyStem Your site’s softwAre

fundAMentAls

CheCk out wordPress.orG

CheCk out theMes

CheCk out wordPress.CoM

You can skip this section if you’re going for the

WordPress.com option, as this includes the hosting

aspect. Same if you go for one of the other site builders

that you shouldn’t use (in that case read this again in

6 months time, because you’ll see that you need it by

then).

If you are looking for a self-hosted WordPress, or

a website that you own, based on another content

management system, you do need a web hosting

package. That’s basically renting a part of a hard drive

from a computer which is attached to a fast connection

and is always online (also known as: server). You could

also rent the whole computer, but in most (of our)

cases that’s not necessary. Let’s have a look at some options that are suitable if

you’re not planning to build the next Facebook.

hoSting A sAfe And fAst loCAtion for Your files

PrePArAtion tAsks:

q Check your budget: how much can you

spend on hosting right now? It starts from

$5 per month, but it can make sense to

spend 10 times as much.

q How many visitors are you anticipating?

Are you producing for the masses or for a

select audience?

q Can you dedicate a certain time per month

to update and backup your site?

fundAMentAls

site5 – shAred hostinG for Your first stePs

In case you’re just about to start out, are on a smallish

budget and don’t expect thousands of visitors per day

on your site, a so-called “shared hosting plan” usually

suffices. There are many providers out there, and

finding a good one is really difficult. Also because most

reviews are heavily influenced by commission payouts.

We’ve had tremendously positive experiences with

Site5.

Their price is at the lower end of the scale and can

compete with some of the big players we don’t usually

recommend (Hostgator, Godaddy, Bluehost). The

difference is that Site5’s customer support is very

personal, fun, and helpful. Additional benefits: you can

choose the location of the server, and can therefore

have it close to your target audience, meaning faster

loading times.

Based on our experience, a WordPress installation on

Site 5 performs better than on competitors in their

price range.

Site5’s host basic plan is good enough for starting out.

It starts at around $5/month.

CheCk out site5

hoSting A sAfe And fAst loCAtion for Your files

fundAMentAls

flYwheel – for More users And fAster sites

If you’re a bit established and have a higher budget

available, it pays off to invest in faster loading times

(Why? Read our blog post about it!).

Flywheel offers managed WordPress hosting. So every

account comes with a preinstalled WordPress and

is optimized for exactly that software. Their whole

infrastructure is optimized for WordPress, which

makes a huge difference compared to shared hosts. It

also includes nice features like daily backups, staging

sites, and admin collaboration. They are totally playing

in the same league as WPEngine and Pagely, but are

cheaper and, in our opinion, easier to use.

Plans start at $15/month and add-ons like encrypted

transfer (SSL) and content delivery networks (CDN) are

really affordable too.

CheCk out flYwheel

hoSting A sAfe And fAst loCAtion for Your files

fundAMentAls

MetAMonks host & CAre – with sPeCiAl CAre

Last but not least, we also offer hosting packages on

our own server. We created this offer as a result of our

clients’ demand: people we work with were looking

for someone who’s (a) hosting the site, and at the

same time is (b) maintaining it and guaranteeing its

functioning.

Our approach to the caring aspect is to keep your

WordPress and its plugins up to date, and backup

regularly. Higher priced plans also include a certain

amount of our time each month for small fixes and

modifications, which we offer proactively.

Meet Host & Care.

Our plans start at €11/month. We are not (and do not

want to be) a huge hosting company, so we usually

offer it exclusively to people we’re working with.

However, feel free to get in touch if you’re interested.

CheCk out host & CAre

hoSting A sAfe And fAst loCAtion for Your files

fundAMentAls

Some of the above-mentioned hosting providers also

want to sell you domains. It’s however considered best

practice to have domains and web space from separate

providers, for a variety of reasons. Including:

• easier to change one or both of the providers

• harder to get hacked

• providers are usually good at providing one of the

two services, but it’s rare for them to be good at

both

domain Your unique identifier

fundAMentAls

PrePArAtion tAsks:

q Do you already own a domain (or multiple)?

q Are you certain about your business and

domain name?

nAMe.CoM

Our domain goto company is name.com. They’re a

very personal, small place but have been established

for quite a while (operating since 2003), and dedicate

special attention to their users’ requirements. They

also offer 2-factor authentication for logging in, for

keeping your account safe. We feel comfortable there,

and you probably will too.

CheCk out nAMe.CoM

For your email there are best practices similar to those

for your domain: ideally you have a provider who’s

focused on providing email, and is not just treating

it as an upsell. While almost all hosting packages

theoretically offer email, its quality is not as good as

with, let’s say Google Apps. Google Apps stands out

when it comes to things like: Certificates (so you’ll

rarely end up in spam folders), admin interface, spam

filtering, third party integrations, etc.

Of course if you’re planning to remain a solopreneur,

you can just have a Gmail account and have almost all

the advantages of a professional offer. However if you

want to tie your domain to your email, or want to build

a team, you need either Google Apps or one of their

competitors. While Google Apps costs €4/user/month,

its main competitor Zoho starts with a free plan,

but with less functionality and an inferior interface.

emailYour MAilbox where everYthinG CoMes toGether

fundAMentAls

Google Apps is a no-brainer for us personally, as we

rely heavily on email and spend a lot of time in our

inboxes.

CheCk out GooGle APPs

CheCk out Zoho MAil

A note on A fAMous workAround:

Forwarding your emails from your webhoster or domain provider directly into a

Gmail account is not considered reliable anymore! We and many of our clients

had to learn this the hard way (emails got lost). The recent version of the hosting

provider’s documentation should mention that (but who ever reads that?). If you

want to go down a similar road, you’re better off setting up a POP3/IMAP account

in your hosting cpanel, and fetching mails from there with your Gmail. Get in

touch if you have questions.

emailYour MAilbox where everYthinG CoMes toGether

fundAMentAls

SellingCourses, sessions And ebooks GAlore

Wait, “digital products”? Yep, that’s what the

following section covers. It can be an ebook, an

online course or, with some interpretation, even a

consultation session. However this section focuses

on the selling process. If you’re all about selling

consultations, the booking tools might do a better job

for you. If you’re all about online courses - there’s a

section for that too. So the following tools are best for

either simply selling ebooks, or if you sell all sorts of

things (ebooks, coaching sessions, courses) and want

all of them to go through one channel.

PrePArAtion tAsks:

q Estimate the volume that you expect to be

selling. It makes a difference to the choice

of tools whether you sell products for $100

or $100,000 per month.

sellinGSelling digital productSGet those ebooks out there

GuMroAd – As siMPle As it Gets

We adore simplicity, that’s why we can’t miss an

opportunity to recommend Gumroad. It’s so easy to set

up that anyone can literally start selling stuff within

minutes. It handles all the credit card gateway magic

for you and simply puts the money you make into your

bank account. While this sounds a bit too self-evident:

it’s not always that easy.

The downside: it’s not cheap. They want 5% of what

you make, plus 25 cent per transaction. Which, if

you’re selling a high volume, can be a ridiculously high

bill per month. Advantage: you don’t have to pay if

you don’t sell anything, which is great for when you’re

starting out.

sendowl – for hiGher voluMes

SendOwl jumps in where Gumroad ends. Their pricing

model is monthly subscriptions, starting at

$9/month. That can be a huge money-saver compared

to Gumroad. We did the maths for you: If you expect to

sell products for $200 or more per month, SendOwl’s

entry plan is cheaper than using Gumroad.

Feature-wise it offers everything you could wish for:

real shopping cart checkout, subscriptions, affiliate

programs, PDF stamping, storage and streaming...

While being so advanced, SendOwl is still relatively

easy to implement, even for non-developers.

Selling digital productSGet those ebooks out there

sellinG

CheCk out GuMroAd

CheCk out sendowl

If what you’re selling is tied to an appointment, which

obviously is the case for many coaches – there’s

software for that. In fact, plenty.

Selling and Scheduling coaching SeSSionS

sellinG

sCheduleonCe – the ProfessionAl

Let’s start our comparison with the big player:

ScheduleOnce. Formerly known as meetme.so,

they’ve been around since 2006 and therefore have

the most solid product out there. It’s being used

by big companies and the features reflect that:

everything you could possibly think of for scheduling

appointments is possible. This includes: reminders

and follow-ups, conditional booking, reports, website

integration, pooled availability, and more. Also

integration to Customer Relationship Management

Systems (CRM) like Infusionsoft or other software like

GoToMeeting is possible.

But it has its price: there is no free plan, and the plans

below $19 have almost none of those possibilities.

PrePArAtion tAsks:

q Think about your requirements: Do

you need to manage multiple coaches,

facilities, etc. - or are you a one man show

that just needs the basics?

sellinG

So it’s obviously more of an enterprise solution. But

one that shows nicely how it should be done, and

therefore has inspired many copycats.

There’s a 14 day trial if you want to test drive all the

features.

YouCAnbook.Me –

bootstrAPPers ChoiCe

In case you’re wondering: that’s the one we’re using.

We’re not hardcore users as we’re not selling phone

calls per se. Booking us is more part of our project

acquisition and something we need a couple of times

during an ongoing project. Not the major feature of our

services.

CheCk out sCheduleonCe

And for anyone with a similar approach,

youcanbook.me might be very interesting. They throw

almost every feature into the free tier. Even accepting

credit card payments. So much is possible that we

sometimes wonder how long they’ll be able to keep

it up like that. The only motivation for switching

to a premium tier, starting from $16, would be the

facility of collaboration with others (more users,

more calendars). Plus automatically sending out

appointment reminders, which is not possible in the

free version.

The free version also allows quite a few design options

and therefore can be better looking than some of the

more professional solutions. Only the options pages

in the backend are a bit confusing and not very well

thought out.

Selling and Scheduling coaching SeSSionS

If you want to keep your costs low, don’t have to

manage more than 10 bookings per week, and

can manage all that with one calendar and user,

youcanbook.me might very well be your weapon of

choice.

Nice bonus: it has a brand new Zapier integration,

which allows many kinds of hacks.

CheCk out YouCAnbook.Me

Selling and Scheduling coaching SeSSionS

sellinG

Selling and creating online courSeS

One of the typical requirements of coaches is having

the ability to create their own online course. And

it’s a great to have one: online courses usually work

very much like products – once they’re finished they

don’t take up your time anymore. Theoretically of

course, because you will be tweaking and improving

your course over time. But it doesn’t make that much

difference (compared to a coaching session) if 10

people purchase it or 1000. Given that you’re using the

right tools. That’s why we’re here.

PrePArAtion tAsks:

q Do you have an online course up your

sleeve? Great. If the answer is yes. If

not, start creating the content first.

Get back to work!

q Do you already have a large audience?

sellinG

sellinG

kAjAbi

One famous Udemy competitor is Kajabi. They follow

a different business model and don’t act as a platform

for browsing the way Udemy does. They offer a tool for

you, the creators, and also leave the marketing up to

you. No overview of available courses, no community

across everything.

And for that reason Kajabi feels a bit more advanced.

For people who already have an audience. However

your Udemy course will only skyrocket if you drive

your own audience there. But there’s another thing

that makes Kajabi “pro”: Its price. Starting at $99

udeMY

Udemy has grown to be a platform on its own during

the last few years, and you have probably stumbled

on it before. It’s huge and you can learn about (and

offer) almost everything. As with many of the new

platforms the main target audience seems to be tech

people (“Learn how to use Google Analytics properly”)

but lately Udemy seems to have made its way into

mainstream and therefore more general topics.

It’s simple to set up an online course there.

Technically speaking. And you can offer the course for

free or charge money for it. The nice thing about the

paid courses is that you can still make certain sections

free, which is great for teasing.

Their business model is that they keep a cut of 50%.

Which can be a lot.

CheCk out udeMY

Selling and creating online courSeS

sellinG

CheCk out kAjAbi

per month it’s probably not for you if you don’t have

an audience which is just waiting and hot for you to

release your new course.

However it’s that “pro” element that makes it the

first choice of a lot of successful coaches out there.

Checkout-worthy!

Selling and creating online courSeS

sellinG

marketingsPreAd thAt word

For most coaches, email marketing is way more

efficient than social media. It’s more intimate and

usually cheaper too. Especially now that Facebook

and others want your money for reaching your

followers. E-mail marketing is great for reaching your

prospects/clients right inside their inbox, which is a

rather intimate spot. Empower them to reply to you

personally or ask them direct questions and see what

happens!

But of course you don’t collect your list in your Gmail

contacts and send out a mail to hundreds of people

via the BCC field. You don’t do that for many reasons,

unless you want to land in the spam filter for the rest

of your business life.

PrePArAtion tAsks:

q Do you have a list already, and where?

Can you import some of your contacts

to some mailing list software? Would

they mind receiving your newsletters?

q Can you come up with an interesting

give-away for increasing signups?

email marketing MArketinG

the intiMAte wAY

MAilChiMP

So there are tools for that. And one of them stands out:

Mailchimp. It’s just so much easier (and fun!) to use

than their competitors! And it’s free for up to 2000

subscribers with its basic set of features.

However we recommend switching into a paid plan

(starting at around €5/month) as soon as possible, to

fully utilize the power of autoresponders (more about

that in our blog).

CheCk out MAilChiMP

ACtive CAMPAiGn

For slightly more advanced behavior-based email

marketing we use Active Campaign. Active Campaign

allows complex sets of rules for marketing automation,

e.g.: “If user clicks a link in an email, wait two days

then send follow-up, if he reads follow-up, tag him

as “followed-up”, if he doesn’t read it, send another

follow up.” Therefore it can be seen as a younger

brother of Infusionsoft and Ontraport, for a way

smaller price tag. However beware: those features

require a strategy. It’s easy to get lost in there.

Mailchimp suffices for sending out normal emails and

autoresponders.

CheCk out ACtive CAMPAiGn

email marketing MArketinG

the intiMAte wAY

Social media is such an extensive field, we could fill

a book on tools about it. However we realize that in-

depth analysis is not usually overly relevant for our

coach-clients. So we’ll focus exclusively on putting

your content out there.

PrePArAtion tAsks:

q Think about how much time you want

to spend on social media. Pro-tip:

there are often better ways of spending

time.

q Can automation save you some of your

precious time?

buffer – one tool to rule theM All

Buffer is the king of posting to various networks at

once. Of course it’s not without competitors (Name

dropping: Hootsuite, SproutSocial), but it masters

simplicity and ease of use like no other. If you post to

social media you should use it.

Its main feature is “filling up the buffer”, which

means you add posts to your list, and they’ll be posted

to your networks at predefined times. Once optimized,

you reach your audience when it’s most active.

Buffer has a generous free plan, but it’s worth

switching to the $9/month plan for being able to add

more networks.

CheCk out buffer

Social media MArketinG

beCAuse the internet needs More quotes

managementACtuAllY run thAt business

For most coaches, clients are their “projects”,

therefore the line between project management and

Customer Relationship Management (CRM) becomes

rather blurred. However it’s worth shedding some

light on both - you might have a more typical project

like “writing a book” or “finishing that online course”

up your sleeve too. Or you might simply want to collect

ideas for your next blog article.

PrePArAtion tAsks:

q Think about what you’d like to

manage. Projects? Clients? Or a hybrid

of both?

q Do you collaborate with others? Or

does your own pen and paper maybe

suffice?

q Are there people you have to follow up

with regularly?

project management & crm

MAnAGeMent

keeP trACk of Your Clients, Your network And Your ProjeCts

trello – kAnbAn stYle ProjeCt MAnAGeMent

Trello has served us incredibly well for years, and

would do it entirely for free (however we chose to pay

for it). You have boards, lists and cards. Typically cards

act as tasks, lists as task groups or stages, and boards

as projects. But you probably have to experience that

lingo for a while until you get it.

Trello is incredibly powerful if you figure out how to

adapt it to your workflow. It’s not too intuitive and can

do too many things for some. It took us a while, but

now we wouldn’t exchange it for something else.

Trello can be used for managing projects, scheduling

content production, standard operation procedures, as

well as customer relationship management.

CheCk out trello

bAseCAMP – foolProof ProjeCt MAnAGeMent

Basecamp jumps in where Trello ends: it’s foolproof to

use, and there is no discussion about how to use which

feature. There are tasks, collaborative documents,

discussions, files and a calendar. It’s being developed

very actively, however it feels a bit more old-fashioned

than Trello. With all the advantages and disadvantages

that term brings.

Pricing starts at $15/month.

CheCk out bAseCAMP

project management & crm

MAnAGeMent

keeP trACk of Your Clients, Your network And Your ProjeCts

streAk – CrM in Your inbox

What Streak is really good at is CRM, especially the sales

pipeline aspect of CRM. Got an email from a prospect? Put

him into a Streak “box” and assign a state. From there

you can keep track of the conversation and how you move

closer to the sale.

Sounds like a different planet? Believe us, it’s helpful.

Watch some demos and ask us if you’re unsure how to

apply it to your coaching business.

CheCk out streAk

ContACtuAllY – never lose trACk of ConversAtions AGAin

What Streak offers in a simple way inside your inbox,

Contactually does in an advanced way on a separate

platform.

Its key feature is handling all your contacts from email,

social media, email marketing, and helping you keep

in touch with the people that matter. Your dashboard

tells you what contacts to get in touch with and offers

creative ways of doing so.

Checkout worthy if you talk to a lot of people via mail

and tend to lose track. It’s not cheap for what it does,

starting at $19 per month.

CheCk out ContACtuAllY

project management & crm

MAnAGeMent

keeP trACk of Your Clients, Your network And Your ProjeCts

Word is not the answer. Seriously - one major step for

growing our business without hiring anyone, was using

proper software for invoicing and keeping track of our

spent hours and payments. While tracking hours is

not a key feature for many coaches - keeping track of

invoices and payments is!

PrePArAtion tAsks:

q What are your legal requirements? Do

you have to write proper tax invoices for

everything, or are PayPal receipts enough?

q How many invoices do you have to write

and keep track of?

hArvest

Harvest is our first choice because we frequently have

the typical send invoice -> receive payment scenario.

And it’s amazing at exactly that. Our clients can enter

their credit card details only one click away from the

mail they receive, and pay in an instant.

Harvest also allows detailed time tracking and project

budget monitoring, which is awesome for larger

projects.

Their free plan is quite generous, and if you don’t have

a lot of clients in parallel it’ll suffice. Paid plans start

at the typical $10/month range.

CheCk out hArvest

invoicing booorinG but iMPortAnt

MAnAGeMent

freshbooks

Freshbooks is totally worth mentioning in this context.

We don’t use it ourselves but many of our clients are

very happy with it. Their paid plans start a bit higher

($19/month), but taking into account the time those

programs save you, it’s still a no-brainer.

Invoicing requirements can be very individual,

therefore best check out both before you’re locked

into one tool which isn’t perfect for you. Of course

there are many others out there too. From hundreds of

pure invoicing tools, to others that cover more of the

accounting aspects (Less Accounting, Xero).

CheCk out freshbooks

invoicing booorinG but iMPortAnt

MAnAGeMent

Summary

Phew, you made it! Congratulations! We would usually

give advice now where to start, how to prioritize

and how to find out what’s best in your situation.

Although, situations vary. A lot. Which means there is

not any one answer.

We have tried to be as helpful as we can by structuring

the chapters according to their degree of essentialness.

Sure, you won’t publish your posts on Social Media if

you don’t have a website yet. But it gets a bit trickier

beyond that first obvious layer.

So if this confused the heck out of you and you still

don’t know how to continue, send us an email to

om@metamonks.com. We’re happy to give you free

advice credits. We’d also like to hear from you if you

actually found it helpful. Or if you have something to

add that helped you a lot personally, and you think we

should share it with others. Also for you,

om@metamonks.com is listening and looking forward

to what you have to say.

Otherwise, lean back and enjoy our mailing list.

Hugs’n’high fives,

Philipp & Mirjam

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changing that PDF.

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We’d like to add two things though:

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