So Mo DoughSocial/Mobile

for Making Money

Superstars of Small Business , September 21, 2011

Dr. Mary Beth McCabemmccabe@nu.edu

First Social Media recorded

A social revolution is going on…

Source: http://www.iran.com

Sell it on Craig’s list, that’s social….right? It’s a start…

Social Media Revolutionhttp://www.youtube.com/watch?v

=QzZyUaQvpdcSocial Media Revolution 2011

videoSocialnomics@equalman

Goals:

1. Challenge you to adopt social media strategies, or improve those you already have online.

2. Explain how Social Media is forcing business to change or die.

3. Learn how Social Media can help you in your marketing.

Strategize

Engage

InfluenceMeasure

Revise and Repeat

Are you listenin

g?

What do social networks do?Social networks provide context to content.

Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.

These “Brand Evangelists” become the people employees reach out to for help and collaboration.

Forrester Research, TechRadar for Vendor Strategists, 2009

Suggested (Social) Media Facebook (easiest)Linkedin(most professional)Twitter(real time)Blogs(more depth)YouTube (#2 search engine)Yelp! (reputation management)Flickr (photos)FourSquare (location)

Social media changes average people into “experts.”

What am I doing with Social Mobile and Location Based Media? Increase brand awareness Build community Teach/share information Sell products Serve your customer Support larger marketing

campaigns Receive consumer

feedback

http://www.facebook.com/home.php?#!/rifftrax?ref=ts

What about entertainment? 13,000 + fans for Rifftrax,

making movies funny since 2006

What do I have worth writing about? Expertise Opinions Behind the Scenes “Did you know” trivia Trends Sneak Peeks How something works

How business track their success Number of followers/likes Number of comments/likes/shares Conversions(coupon downloads, e mail sign-ups) Customer services and sales handled Traffic to micro-site, clicks on shared links User-generated content submissions

What about organizations?Are they using

Social Media as a recruiting tool?

YES!

Are they using Social Media?

YES!

ListenUse people within your department/organization who understand how to put the customer first and who understand marketing and PR goals Enable collaboration across departments Shared monitoring and management to maximize budget and time spent Prepare company policy/guidelines including crisis instructions

How to get going today….if you’re not yet “social/mobile”

Where is your Dough?The biggest question today…..Virtual goods, ex. AppsServicesDaily DealsContentScalableRepeat businessEmbrace your customersYou still have time

Books:Groundswell by Forrester Research editors

Naked Conversations (about blogging)Mobile Marketing for DummiesSocial ‘Experts’:Brian SoliceChris BroganDavid ArmanoPeter KimGuy KawasakiOther:Customers Rock (written by speaker Becky Carroll)Mashable (writes about tech and media)

Resources

The Future of Social?More contextual applicationsMore Social Media addicts/time

wastersLocation Based (Foursquare,

Facebook Places, etc)Semantic web will be web 3.0Your friends opinion will rank

highestDon’t expect business value

without serious effort

Contact infoE-mail: mmccabe@nu.eduTwitter feeds: @marybethmccabe,

@solarmarketing, @thinkfuller, @drtravelbest @sunmarketing

Admin. for many groups, pages, etc, ex. KUSI Alumni on FB and Linkedin.com

YouTube: sunmarketingvideosBlogs: marybethmccabes weblog, think

fuller, Dr. Mary Travelbest, Sun Marketing Solar

Cell: 858 488 2867

We don't want to teach people how to use the product. We want them to teach us."--Dennis Crowley, CEO of Foursquare, as quoted by SmartBrief's SmartBlog on Social Media