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BA (Hons.) GRAPHIC DESIGN LEVEL 06Module Code OUGD303 Outcomes 1

Module Title FINAL MAJOR PROJECT

FINAL MAJOR PROJECT

STATEMENT OF INTENTName: Sai Uennatornwaranggoon

Blog Address:

http://s-uennatorn0912fmp.blogspot.com/

Rationale

A concept driven investigation into branding, identity and promotion with a focus on the use typography and

image within printed media. Supported by an understanding of social and environmental responsibility

The main focus of my creative discipline is branding. Within branding I am focused on the printed media such asposters, publication and stationary.

However there are other areas of branding that I am also interested such as environmental graphics andsignage. Therefore, even though I will mainly focus on print I am also interested in creating the complete brand,

which may involve other media such as environmental design, or even screen based media.

My design would be conceptually driven but supported heavily by the use of type and image. The functionalityand the applicability of the solution would be the main focus of my problem solving and that would bedemonstrated through the use of type and image

I also intend to use illustration to support some of my design work with the considerations of the appropriatenessof it depending on the function and the solution of the product.

Even with the intentions of utilizing my very stylized illustrative skills my design practice would still beconceptually driven and therefore the design solution will not be bound to one aesthetic style.

I intend to gain a fuller understanding of the designer s social and environmental responsibility and utilize thatwithin my design. However, my practice will not be driven completely by sustainability but will instead work under

the umbrella of it,

My research and understanding of social and environmental responsibility will determine my choice of clients.They may not necessarily have to be non-profit organizations or environmentalists. However, they would have to

have an ethically and ecologically driven agenda and as well as a financial one.

My understanding of the designers environmental responsibility will also have influences on my choice ofmaterials, design process and production methods. These will include just using recycled material to actually rethinking the entire life cycle of the product and its longevity and reusability.

Subjects / Themes

General Themes:

Sustainability and Design

More specifically sustainability has an overall umbrella for a graphic design practice. Social and environmental responsibility of designers who still want to work as designers within the consumerist

culture.

Becoming more sustainable through choice of clients, audience, design process and materials. Looking at designing for clients with environmental concerns

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Colour

Utilizing colours as a system Using colour as a way to organize and represent information The colour theory Colour psychology

Geometry

Using geometry as a system The Maths and science behind geometry Geometry and design including design theories

Food and other service industry

Branding for the food industry such bakeries , restaurants and other food shops. Focusing on those with a healthand environmental agendas ( eg. organic foods )

Other service industry would include hotels, bars, leisure centres like parksPublishing

The more commercial side of literature such as book designs, book shops, branding of publishing houses andauthors.

Magazines, travel guides Book houses such as bookshops and libraries

SPECIFIC SUBJECTS:

Nature, Plants, Science, print and Publication, Travel, Thailand, book cover designs, conceptually driven design, grungy

aesthetics Libraries, Botanical Gardens, Zoos, Tropical World, Using Ribbons in Typography,, printed geometrical

patterns, Travel guides publication, Thai food, Restaurant designs, photography exhibition, using sustainable materials,

reusing waste as material, investigation into sustainable graphic design that isn

t clich, Cradle to Cradle theory, green vseco design

( needs sorting out)

Design Disciplines / Creative Development

Sustainability

More research into sustainability in general, sustainable graphic design studios. The use of material, especially stock as my work will be heavily print focussed

Typography

Layout for promotional design Minimalist typography

Illustration

Use of stylized illustrations to support design work/ typeBranding

Companies with social and environmental agendas and concerns For the food industry such as a food product, or catering service Heavily focused on print media such as posters, publication and stationary Also consider the place making and signage

Print

Different print processes for different products whether it s a publication or just a poster How print would work at different scales such a publication or in a large space ( eg. Wall)

Practical Skills / Workshops what, why and when?

Practical Skills-Applying..

IllustrationPrint

Typography

Sustainability

Learning

Sustainability ( for print, material)

Digital print

Wayfinding, placemaking and signage.

Personal Skills-

Applying..

Learning

Networking- talking to more

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Brief 1: D&AD Competition brief Deadline

Rationale:

Pentagram: publications on3 designers, writers or typographers who have given talks for the Circle

and produce a Cover & at least 4 spreads on each individual.

Brief 2: Rebrand and promote Roundhay Park Deadline

Rationale:

Brief 3: supporting publication for the cradle to cradle theory Deadline

Rationale:

Brief 4: brand a restautarant Deadline

Rationale:

Brief 5: editorial design : design driven travel magazines Deadline

Rationale:

Contextual references / Designers / Studios / Companies (specific)

Designers and Studios

Simon C Page

Hey Days

Marielle van Genderen RotterdamJames Windsor

Jeff Finley

Devaid Whitley

Thomas Matthews

Celery Design

Audience and Context

Food/ catering service business, branding and promotion, typography, image making with type

Production/ Distribution methodsPrint and publication,

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RESEARCH ACTIVITY: Deadline

Details

RESEARCH ACTIVITY: Deadline

Details

RESEARCH ACTIVITY Deadline

Details

RESEARCH ACTIVITY Deadline

Details

RESEARCH ACTIVITY Deadline

Details

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BIBLIOGRAPHY

BOOKS / TEXTS - (Harvard Refernced)

Cradle to Cradle

Green Graphics

How to become a graphic designer without losing your souls

History of typography

Books on way finding and signage design ( environmental graphic design)

Form Fifty Five ( blog )

MAGAZINES / JOURNALS / ARTICLES (include publication date and details)

Eight: 48

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls)

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

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ACTION PLAN use this section to identify specific tasks that you need to complete inorder to resolve the brief.

Brief What do you need to do? Deadline

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