SNL "Count On Us" Brand Ads

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Full-page ads in the "Count On Us" branding campaign for SNL Financial.

Transcript of SNL "Count On Us" Brand Ads

Page 1: SNL "Count On Us" Brand Ads

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NEW PRODUCTENHANCEMENTS SNLMAKES IN ONE YEAR.

300+SNL INNOVATION OUTPACES ALL OTHER PROVIDERSIN THIRD-PARTY SURVEY.

Count on us.

Survey source: 2011 Rockbridge Associates study

Not even being the best is good enough for SNL. We arecontinuously improving, introducing new products and platform enhancementsin four major releases per year, while our competitors play catch-up. Users of business information services are well aware of our leading-edge position, as evidenced by our overwhelming advantage vs.competitors in a recent user survey. When it comes to innovation, our numbers tell the story. SNL.com

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1HR.TIME IT TAKES SNL TO PUBLISHKEY METRICS FOR TOP FIRMSFOLLOWING EARNINGS RELEASE.

For the top 200 financial institutions we cover, SNLpublishes dozens of key financial data points and ratioswithin 60 minutes of earnings release. We then providecomplete financial data within 5 hours of release for ourfull coverage universe. No waiting for a week. Or a month.Easy to see why SNL beat the competition in a recentsurvey on ratings for speed and relevance. Nobody hasmore current numbers than SNL. SNL.com

Survey source: 2011 Rockbridge Associates study

USERS RATE SNL AS FASTER AND MORE RELEVANT THAN OTHER PROVIDERS.

Count on us.

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THE ACCURACY STANDARDSNL GUARANTEES.

100%

Count on us.

SNL’S OBSESSION WITH ACCURACY GETSTOP MARKS IN RECENT USER POLL.

Survey source: 2011 Rockbridge Associates study

Accuracy is part of SNL's DNA. We’re obsessed with it.We've built thousands of customized business rules to ensureerror-free information throughout our product. So we weren'tsurprised when SNL received the highest marks for accurateand reliable data in a recent third-party survey of subscribers tovarious business information services. Our rigorous datascrubbing pays off. Nobody has cleaner numbers. SNL.com

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/countonusPoint, click and produce detailed reports instantly, including

comprehensive corporate profiles with ownership data or customized peer analyses. SNL’s powerful tools turn data into actionable knowledge – instantly. That's why clients judged SNL'stools easy to use in a recent competitive survey. SNL.com

SNL PROVIDES FAST ACCESS TO DATA.NO WONDER USERS SAY SNL IS EASIER TO USETHAN OTHER PROVIDERS.

TIME IT TAKES TO COMPILEA DETAILED CORPORATEPROFILE USING SNL.

3MINS.

Count on us.Survey source: 2011 Rockbridge Associates study

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THE NUMBER OF EYESTHAT INSPECT EVERYSNL DATA ITEM BEFORECLIENTS SEE IT.

2SETS

Count on us.

An absolute commitment to accuracy is ingrained in SNL'scorporate culture. After putting our data through a rigorousscrubbing process, composed of numerous triggers, rules,checks and cross-checks, we still don't publish it in our product until two sets of human eyes have provided the final QC inspection. No wonder SNL claimed the highest marks for accurate and reliable data in a recent client survey. We do. SNL.com

SNL'S DATA ACCURACY GETS HIGH MARKS IN USER SURVEY.

Survey source: 2011 Rockbridge Associates study

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NUMBER OF FINANCIAL DATA POINTS SNL COLLECTSEACH YEAR ON COVERED COMPANIES.

Half of the companies covered by SNL respond to our quarterlyrequests to clarify information, often providing details thataren’t available anywhere else. That’s just one reason users in arecent study said SNL is more relevant to their industries andcore responsibilities than competitive offerings. Our numbersring true. SNL.com

Survey source: 2011 Rockbridge Associates study

SNL HAS DATA OTHERS DON’T HAVE, AND WE'RE MORERELEVANT ACCORDING TO A RECENT USER STUDY.

Count on us.

34,000

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/countonus

When you subscribe to SNL, your fee gives you unlimited accessfor every user in your company. No charges for extra users. Noadd-ons. And product training plus on-site account managementvisits are free. Product support, including custom templatebuilding, is free, too. That's why SNL received the highest ratingon “good value for the cost” in a recent client survey. Ournumbers don’t lie. SNL.com

USERS GIVE SNL HIGHEST RATING FOR GOOD VALUE AND COST EFFECTIVENESS.

ADD-ON CHARGES FOR EXTRA SEATS, TRAINING & SUPPORT.

$0Count on us.

Survey source: 2011 Rockbridge Associates study

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NUMBER OF EXCLUSIVE SECTOR-FOCUSED NEWS ARTICLESSNL PUBLISHES MONTHLY.

SNL's news organization spans three continents and surpassesmany larger providers in its sector-specific expertise andinstitutional knowledge. That's one reason we're the news source of choice among our users, according to a recent survey. Not only do we summarize market-moving news, our reportersproduce thousands of articles you won't find elsewhere. When itcomes to relevance, we have the winning numbers. SNL.com

Survey source: 2011 Rockbridge Associates study

SNL IS THE PRIMARY SOURCE OF FINANCIAL NEWS FOR USERS IN A RECENT STUDY.

Count on us.

1,000+

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DATA ITEMS SNL COLLECTS ONTHE INDUSTRIES WE COVER.

72,000

Count on us.

SNL gathers data from multiple sources and standardizes it intemplates that show you key industry-specific metrics, with morefields than any competitor. No wonder SNL got the highest rat-ings for comprehensiveness of information in a recent survey.Nobody can beat our numbers – or our news and analysis.SNL.com

SNL DATA IS MOST COMPREHENSIVE BY FAR, SAY USERS IN RECENT SURVEY.

Survey source: 2011 Rockbridge Associates study

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AVAILABILITY OF EXPERTSUPPORT TO HELP YOUMAXIMIZE SNL DATA.

24/7

Count on us.

When it comes to client support, SNL runs rings around thecompetition. In an independent survey, clients rated our sup-port team more responsive than other providers in addressingtheir questions and problems. In SNL's own client surveys,sent immediately upon resolution of a case, our support teamroutinely receives 96% favorable ratings. Talk to an expert inyour industry who will help you maximize the power of ourdata and tools. SNL.com

SNL SUPPORT IS MORE RESPONSIVE,SAY CLIENTS WHO HAVE USED OTHERS.

Survey source: 2011 Rockbridge Associates study

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AUTOMATED ERROR CHECKSWE RUN AGAINST OUR DATABEFORE YOU SEE IT.

12,000

SNL'S DATA ACCURACY OUTSTRIPSALL IN A RECENT USER POLL.

Count on us.

Survey source: 2011 Rockbridge Associates study

SNL's data undergoes a rigorous process of automated errorchecks, followed by manual QC reviews, before going into ourproduct. We know our data scrubbing is more extensive andsophisticated than any other provider. Users know it, too: that'swhy SNL received the highest marks for data accuracy in arecent third-party survey of subscribers to various businessinformation services. You can trust our numbers to be the mostaccurate. SNL.com

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PHONE CALLS + SURVEYSTO COMPANIES TO GET DETAILS, VERIFICATIONS & UPDATES.

110,000

Count on us.

Survey source: 2011 Rockbridge Associates study

SNL'S COMPREHENSIVENESS AND ACCURACY RANK HIGHEST IN RECENT USER POLL.Not satisfied with extracting data from public sources and hard-to-find documents, SNL also contacts company officers by phone and email survey to obtain more detailed informationand updates on corporate events and developments. So when a recent poll asked users which information provider was mostcomprehensive and accurate, SNL was the clear first choice. Our numbers pile up an advantage. SNL.com