SNet Social Media Moms Infographic April 2012
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Social Media Moms A Study in Social Media Usage & Behavior April 2012 own a smartphone and a tablet More likely than other women to Believe they can influence companies by voicing opinions on social networks 50 % 27 % 31 % 15 % VS 63 % 56 % VS VS Moms are more likely than other women to: 85 82 68 73 76 54 % VS VS VS Say their Facebook account is very/extremely important Visit Facebook at least daily Have had a Facebook account for more than one year “For the companies/brands you follow on Facebook, how often do you do each of the following?” MOMS NON-MOMS “Like” a post Read company/brand posts in my newsfeed Read comments others have made on company/brand posts Visit company/brand FB pages Visit company/brand websites through links on FB Make a comment on a company/brand post Upload pictures/video to company/brand 52 % 45 % 41 % 43 % 37 % 30 % 22 % 37 % 32 % 31 % 30 % 26 % 20 % 15 % Have made a purchase as a result of a recommendation on a social networking site Purchase more from companies/brands they “Like” than companies/brands they do not 42 % 44 % 29 % 32 % VS VS Recommend companies/brands via social networking sites 59 % 44 % VS Talk about companies/brands they follow on Facebook 49 % 33 % VS Link to a company/brand ad 52 % 40 % VS Post to a company/brand ad 43 % 28 % VS performics.com • blog.performics.com • @performics Source: Performics & ROI. S-Net: A Study in Social Media Usage & Behavior MOMS NON-MOMS Moms who empower and engage their social contacts on behalf of brands MOMS NON-MOMS ‘Mombassadors’
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Transcript of SNet Social Media Moms Infographic April 2012
Social Media Moms A Study in Social Media Usage & BehaviorApril 2012
own a smartphoneand a tablet
More likely than other women to Believe they can influencecompanies by voicing opinions on social networks 50%
27%
31%
15%
VS
63% 56% VSVS
Moms are more likely than other women to:
85
8268
737654
%
VS
VS
VSSay their Facebook account is
very/extremely important
Visit Facebook at least daily
Have had a Facebook account for more than one year
“For the companies/brands you follow on Facebook, how often do you do each of the following?”
MOMS NON-MOMS
“Like” a post
Read company/brand postsin my newsfeed
Read comments others have made on company/brand posts
Visit company/brand FB pages
Visit company/brand websitesthrough links on FB
Make a comment on acompany/brand post
Upload pictures/video tocompany/brand
52%
45%
41%
43%
37%
30%
22%
37%
32%
31%
30%
26%
20%
15%
Have made a purchase as a result ofa recommendation on a social networking site
Purchase more from companies/brandsthey “Like” than companies/brands they do not
42%
44%29%
32%VS
VS
Recommendcompanies/brands via social networking sites
59% 44% VS
Talkabout companies/brandsthey follow on Facebook
49% 33% VS
Linkto a company/brand ad
52% 40% VS
Postto a company/brand ad
43% 28% VS
performics.com • blog.performics.com • @performicsSource: Performics & ROI. S-Net: A Study in Social Media Usage & Behavior
MOMS NON-MOMS
Moms who empower andengage their social contactson behalf of brands
MOMS NON-MOMS
‘Mombassadors’
