Snapshot of UK newspaper activity
-
Upload
sarah-hartley -
Category
Technology
-
view
1.059 -
download
2
description
Transcript of Snapshot of UK newspaper activity
![Page 1: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/1.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 1
Sarah HartleyMEN Media1 Scott PlaceManchester
M3 3RN0161 211 2418
What’s happening?May 2008
![Page 2: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/2.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 2
What’s happening?
What’s coming upWhere the web is atHow UK local/regional newspapers are responding
![Page 3: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/3.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 3
Where the web is at
Web 2.0 here to stay
![Page 4: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/4.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 4
Where the web is at
Life is socialPeople consume content from where they are.There’s interaction with the provider PLUSInteraction with other users.Technology is mobile.A many-to-many model.
![Page 5: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/5.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 5
Where the web is at
Life is mobile.More mobiles than people in many countries.Britons send more than one billion text messages per week. Mobile has turned people into content creators.
![Page 6: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/6.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 6
The challenges we face
How to reach audiences.How to reach advertisers.How to move staff from print to digital.How to maintain relevance.How to be useful to people’s lives.
![Page 7: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/7.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 7
What others are doing
Four themesSocial(Hyper) LocalMulti-media, multi-platformOrganisational change
![Page 8: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/8.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 8
UK regional/local newspaper activity
ExperimentingMashing upIdentifying core purposesRe-structuringTraining
![Page 9: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/9.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 9
What others are doing
SocialBlogging, lots of bloggingBirminghamFirst TM use of multi-author blogsConsultation and involvement of existing bloggers.Designed to reflect Post interests. eg. AutomotiveSuccess without sport
![Page 10: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/10.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 10
What others are doing
SocialBloggingLiverpool business communityProfessional and UGC shared platformLaunch of “club”
![Page 11: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/11.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 11
UK regional/local newspaper activity
SocialMicro-blogging with Twitter.Evening Leader in Wrexham doing sports updates.
![Page 12: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/12.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 12
UK regional/local newspaper activity
SocialUse of Twitter as campaign tool.MEN launched Save Sven.Utilised feeds from MEN, BBC and Sky.Tight niche content i.e. Sven related.Just part of mix – print, online, social, video.
![Page 13: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/13.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 13
UK regional/local newspaper activity
SocialMicro-blogging with TwitterPlymouth Herald breaks newsFollows with online
![Page 14: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/14.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 14
UK regional/local newspaper activity
SocialMicro-blogging with Twitter.Liverpool’s election night coverage.
![Page 15: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/15.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 15
UK regional/local newspaper activity
SocialUsing Twitter for news feeds.Carlisle News and Star, Birmingham Post
![Page 16: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/16.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 16
UK regional/local newspaper activity
SocialTaking the content to the user on Facebook, Flickr, YouTube etc.
![Page 17: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/17.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 17
UK regional/local newspaper activity
HyperlocalAll groups looking at geo-tagging content.Northcliffe enhancing its CMS to enable geo-tagging across the group's 'Thisis' websites.Archant to geo-tag all copy to postcode level.TM to start geo-tagging for community sites.
![Page 18: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/18.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 18
UK regional/local newspaper activity
Hyper localAward-winning community sites for Teesside.Defined by postcode.140,000 UU.Built on a blogging platform.80% unique UGC, 20% re-purposed.Small business advertising.
![Page 19: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/19.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 19
UK regional/local newspaper activity
HyperlocalAward-winning community sites in Hull.Launched in January1,000 registered users.More than 50,000 visits, 280,000 page views. 2,000 user-generated posts since its launch.
![Page 20: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/20.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 20
UK local/regional activity
HyperlocalGlasgow launch of 36 sites started in March.UGC news, events, pix and video.14,000 users since launch quoted.
![Page 21: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/21.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 21
![Page 22: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/22.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 22
UK regional/local newspaper activity
HyperlocalUse of interactive mapsMEN asked users to plot traffic issues.Hundreds of responses and still growing.
![Page 23: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/23.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 23
UK regional/local newspaper activity
HyperlocalUse of interactive mapsRochdale Observer asked users to plot fuel prices.
![Page 24: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/24.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 24
UK local/regional newspaper activity
Multi-media, multi platformVideo, lots of it.Mostly TV styleExeter Express and Echo trial report.Just part of the mix.Pushing into mobile with text alerts.
![Page 25: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/25.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 25
UK regional/local newspaper activity
Multimedia, multi platformVideoSmall amount of “made for web”Westmorland GazetteLess presenter led
![Page 26: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/26.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 26
UK regional/local newspaper activity
Multimedia, multi platformUse of video for campaign.Reading Evening Post launched ‘Keepy Uppy’Invited UGC via You Tube.In-house VJ contributed celebrities.
![Page 27: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/27.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 27
UK regional/local activity
Multimedia, multi platformVideoLimited use of UGCOpportunity in this areaSkycast using for footballStarting to move into news
![Page 28: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/28.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 28
UK regional/local activity
Multimedia, multi-platformVideoLive streaming experimentation going on in Qik, BambuserEarly adoption in SeesmicVideo going social
![Page 29: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/29.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 29
UK regional/local activity
Multimedia, multi-platformAudioThe Northern EchoInterviews and headlinesSocial element with RSS, myYahoo and myMSN
![Page 30: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/30.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 30
UK regional/local activity
Multimedia, multi-platformAudioThe Lancashire Evening PostTalking newspaperSubscribe on iTunes
![Page 31: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/31.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 31
Multimedia, multi-platform
Live streaming experimentLiverpoolBlogging, micro-blogging, video, mobileGoing live today
“Tuesday is a way of trying to reconnect with past, present (and hopefully future) audience. We'll test the technology and hopefully change some mindsets - internal and external,” Alison Gow.
![Page 32: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/32.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 32
UK regional/local activity
OrganisationalRe-structuring of newsrooms.Multimedia editors appointed in every TM centre.Northcliffe ‘handed back’ websites to the print staff.Newsquest this month announced print/online/mobile restructure in Scotland.All groups adopting “web-first” strategy.Training schemes across groups.
![Page 33: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/33.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 33
UK regional/local activity
OrganisationalSetting up of community teams.Journalists and co-ordinators.Teesside a dedicated team of seven.
![Page 34: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/34.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 34
UK regional/local activity
OrganisationalEstablishment of “data” teams.Specialist journalists for mobile services.
![Page 35: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/35.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 35
To conclude
A time of experimentation for all newspaper companies.A mix of media across a mix of platforms.Exploring the opportunities of social media.Facing the new demands with new structures.Local is important.Personal is more important.
![Page 36: Snapshot of UK newspaper activity](https://reader035.fdocuments.us/reader035/viewer/2022062513/554dab45b4c905fa7a8b4da9/html5/thumbnails/36.jpg)
MEN Media Project: S&B Digital Board (May 2008) Page 36
UK regional/local newspaper activity
Any questions?
Contact me:Sarah Hartley, blogger (and head of online
editorial)M.E.N Media, 1 Scott Place, Manchester.0161 211 [email protected]