Snapple Promotion Presentation #1
description
Transcript of Snapple Promotion Presentation #1
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PROMOTION PROJECT
Presented By:
Marshall Ward
Chelbi Jackson
Danielle Crumpton
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TARGET MARKET
20-45 years old Youthful attitude Active lifestyle Sports/fitness minded Focused on engaging younger viewers
while not alienating current customers
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TARGET MARKET CONT.
Health conscious consumer who wants to know they’re getting the healthiest and best ingredients
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TARGET MARKET CONT.
Snapple consumers can be associated with: Health Food Arts and Leisure Electronics Beauty
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WHAT MAKES SNAPPLE UNIQUE?
Made From The Best Stuff on Earth® Real Ingredients No Artificial Flavor No Preservatives
Snapple is Natural, Real, and Personal.
PRODUCT/SERVICE POSITIONING
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SNAPPLE PRODUCTS Tea Juice Drink 100% Juiced Water Diet
“The Best Thing on
Earth Just Got Better.”
PRODUCT/SERVICE POSITIONING
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SNAPPLE PROMOTION STRATEGIES
Social Networks Facebook/MySpace Twitter YouTube – “Best Stuff”
Sponsorships/Charity Diabetes and Autism Causes The Lakeview School for Cerebral Palsy in Edison
and Children's Specialized Hospital (funded by the Snapple Bowl)
Events Celebrity Apprentice Snapple Bowl
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WHAT’S SNAPPLING…ON FB?
Company Information FAQs Win Free Shirt
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WHAT’S SNAPPLING…ON TWITTER?
Favorite “Real Facts” Suggest a fact that could
be put on a Snapple Cap Coupons
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COMPETITORS
AriZona Beverage Co. Hornell Brewing Co., Inc. Extensive Product Line
Tea Organic Teas Tea Bags “To-Go” Tea Packets Energy Drinks/Shots “Vapor” Water, “Rescue”
Water
“HERE’S TO YOUR HEALTH”
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ARIZONA TARGET MARKET
16 years and older Health conscious consumers Seeking all natural ingredients Targets all levels of income
Target Market
“At AriZona we hardly spend a penny on traditional advertising. And when we do, it’s as
real as our products are”-AriZona Website
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ARIZONA PROMOTION STRATEGIES
Social Networks Twitter Facebook/MySpace YouTube Flickr
Sponsorships/Charity Operation Smile Make A Wish Leukemia and
Lymphoma Society Local Events
Baseball games County Fair
Sales Promotions SJC Drum-Kit Sale Become an AriZona
Ambassador
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Nestle S.A. (Switzerland) Nestea Products
Can/Bottled tea Refrigerated tea Instant Iced-tea mix
COMPETITORS
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Ages 25 and up Mature and sophisticated
streamline appeal Taste appeal Anytime refreshment
NESTEA TARGET MARKET
Target Market
Traditional Advertising
Television Billboards Magazines
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Social Networking Sales Promotions
Coupons Bonus Products
“Cool to the Core” Campaign
Contests Marketing Recruitment Nestea Fit
NESTEA PROMOTIONAL STRATEGIES
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BIBLIOGRAPHY
Arizona Website- http://drinkarizona.com/#featured_content
Nestea Website- http://nestea.com/index.jsp Snapple commercial-
http://www.youtube.com/watch?v=cgLL0L38Iws Snapple Website- http://www.snapple.com http://www.brandchannel.com/features_profile.asp?
pr_id=107 http://fishtrain.com/2007/08/24/how-does-snapple-market-
its-products/ http://www.youtube.com/ http://content.salesbook.com/ViewContent.aspx?cid=V0DuI
CoeyvE=&vrid=OX/MYZk3V1A=&cgt=OX/MYZk3V1A=&cgki=nyVEcdY8r10=