Snapchat: Storytelling and Connecting with Students in Real-Time
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Transcript of Snapchat: Storytelling and Connecting with Students in Real-Time
Whitney Schepf The Stamp
Snapchat:Storytelling and
Connecting with Students in Real-Time
Dan HarfieldResident Life
Aaron GinozaUniversity Libraries
What is Snapchat? ● A mix between a social media outlet and a private messaging program
● An app that’s wildly popular among young ‘uns—including college-aged people
● An outlet that’s unlike those most of us have become used to (Facebook, Twitter, etc.)
?
Filters
Who’s using Snapchat?● Mainly millennials.
● 57 million Americans have a Snapchat account
● 50% of users view Snapchat every single day
● 50% of “new users” are over 25 years old
Stats from AdWeek.
Stats from AdWeek.
46% 11% 10%
Why are colleges and universitiestaking Snapchat seriously?
77%of college students
are using Snapchat daily.
Why are colleges and universitiestaking Snapchat seriously?
Stats from Business Insider.
How did UMD Libraries,Stamp, and ResLife
get started with Snapchat?
Snapchat at ResLife
Snapshot of Snapchat
● Still in development/early stages
● Conversation between Communications Committee and Student & Community Development Office
Opportunities
● Create buzz for major events
● Connect with students
● Increase department exposure
Launching Snapchat (ResLife)
● Fall Welcome programming
● Filter for FreeFest
● Future involvement of Program Assistants & Resident Assistants
Snapchat at Stamp
● The name (handle)
● Pros & cons
● Potential content
● Student-generated content?
Snapchat at Stamp:where it’s going
● Cover live events
● Communicate with students during any...drama
● Continue tours of Stamp spaces
● Contests/scavenger hunts!
Snapchat at Stamp:the response so far
Snapchat at UMD Libraries
Launched Fall 2014 Interested in running a
scavenger hunt
Contacted U of Houston for best practices
Halloween Zombie Hunt (Fall ‘14)
3D printed zombies hidden in Hornbake & McKeldin
Clues released via story
iPad mini giveaway
100 new followers
DrogonTudo Challenge (Fall ‘15)
Game of Thrones-inspired photo scavenger hunt
Testudo → DrogonTudo
Terps → House Terpgaryen
Prizes: DrogonTudo 3D prints and Terpgaryen tshirts
Snapping the Dragon Turtle
15 DrogonTudos hidden around the libraries
70+ participants
Generated 360+ snaps
240 new followers
The White RabbitWanted to promote Alice
themed exhibit, Halloween party & costume contest
Decided we needed a mascot
White Rabbit led to an accidental Snapchat campaign
The White Rabbit
Walked around campus four days
Handed out candy & fliers for our Halloween events
Became a thing on Snapchat
The White RabbitFinding the White
Rabbit became a game
Pizza party if you follow us & snap
the White Rabbit
32 snaps submitted
60 new followers
#TechTuesdays
Library Tours
Events
#ColorTheTurtle Coloring ContestStudents screenshot &
colored vintage Testudos
Prize: VIP study room during finals week
25 student entries
Random winner selected
After a year and a half...
340+ story views (~750 followers)
A student worker helps manage account
Have come to view Snapchat (and Instagram) as main channels for connecting with undergrads
In closing...
● What have we all learned by venturing into the land of Snapchat?
● Things everyone should consider before diving in
● What would we like to explore in the future?
● Inspiration: who is already doing a killer job on Snapchat?
Inspo!UofMichigan
Inspo!Taco Bell
Inspo!Colonial Williamsburg
Inspo!Los Angeles County Musuem of Art
t
Q & A
Panel OutlineI) Intros
II) Groundwork/Snapchat Intro (Whitney)What is Snapchat?Who is on Snapchat?Why are universities/colleges taking it seriously?
III) How/why we all got startedWhitney/Aaron/Dan
IV) Resident Life (Launching Snapchat)Started with Filters
V) The Stamp (Launching/Managing Snapchat)
VI) UMD Libraries (Launching/Managing Snapchat)
VII) ClosingInsights to share/Recap what we’ve learned
Considerations for starting a SnapchatSome ideas we hope to explore in the futureWho we is doing a good job on Snapchat
“All three presenters will provide their own perspective on using Snapchat. From creating a strategy and getting started to effectively engaging with students, each speaker will walk the audience through Snapchat basics, tactics for campus engagement, and how to decide whether Snapchat is right for them.”
Panel summary