Your Instructors

Carlos GilSaba Sedighi

Today’s Agenda

Goal : help you better understand Snapchat as a marketing channel for your business

• Why Snapchat Matters to you• How to Drive Website Clicks and Conversions (Sales!)• Advertising with Geo-filters• Influencer Campaigns• Keys to Storytelling• Business Use-Cases• Actionable Next Steps

Snapchat Basics

• Photo and video content be between 1 – 10 seconds • Content is native to the platform, disappears after 24

hours but can be repurposed (YouTube, Twitter)• Snapchat has Direct Messaging (DM) similar to Twitter

to engage your community + phone & video calling• ’My Story’ creates a compelling reason for users to

come back daily (urgency + micro content storytelling)• Successful brands leverage multi-channel strategies

which combine Snapchat across their social + web blog

“Snapchat is the best of Twitter and YouTube but with higher engagement rates.”

~ @CarlosGil83

Why Snapchat Matters to you

• 77% of Snapchat’s U.S. users are 18 – 55+ year-olds• Heavy adoption by Millennials, a demographic

expected to outspend Baby Boomers by 2017• 150 million active monthly members• Faster growth through 4 years than Facebook,

Twitter, or Instagram• 10 billion video views per day on Snapchat • Content consumed exclusively via mobile (1st screen)• Snapchat has become the 2nd most active social

network behind Facebook

“Millennials are expected to outspend Baby Boomers by 2017, Snapchat offers you an opportunity to reach this audience.”

~ @CarlosGil83

Snapchat Basics for Business• Often misunderstood as a platform for teens & sexting,

77% of Snapchat users in the U.S. are 18+

Snapchat Basics for Business

• Because content disappears after 24 hours, view rates are higher on Snapchat than the 1% reach you seen on Facebook

“Brands should be where young consumers are spending their time talking to their friends – authentic + real matters.”

~ @SabaSedighi

Snapchat Basics for Business• Instead of creating text-based or static image content,

you can humanize your brand through real-time, mobile video without expensive production costs.• Compare: Facebook/IG Video vs. Snapchat Videos

“Consumers are people and they relate to people, not brand logos. Use Snapchat to humanize your content.”

~ @CarlosGil83

Getting Started• Leverage your existing social media accounts to

promote your Snapchat.

Content Strategy• To grow and engage your Snapchat Audience your

content should be:

INFORMATIVE

ENGAGING

FUN

CREATIVE

Content Strategy • Flash-sales and in-app messaging (CTA’s) allows your

business to drive valuable website clicks, e-commerce sales, and hiring too.

“There’s no instant ROI in social media, Snapchat is like any other channel: grow, engage, convert.”

~ @CarlosGil83

Content Strategy

Behind the Scene / Exclusive Preview

• Industry Conference• Private Event• Influencer Meeting • Office Culture / Events• Employee Spotlight • Exclusive Interview

Red Carpet BHS Coverage on Glamour Magazine Snapchat

Content StrategyInfluencer Marketing • Bringing their tribe + association to your brand• Leverage influencers to run contests and create content

that compliment your overall content strategy

Content Strategy

• Influencers bring their unique skill of storyteling to your brand ( artist, storyteller, vlogger )

Content StrategyContest : In-app Engagement + Cross Promotion• Create content that engages your audience and encourages

participation on other networks. Screenshot for Twitter or Facebook. Example: Taco Bell

Content StrategyCustom Geo Filters • Branded User Content on Snapchat • Even if your brand isn’t on Snapchat you can still use geo-

filters to drive impressions. Example: W Hotels

Content Strategy

• Snapchat Web Portal Analytics : How many viewed your filter + Filters Used

• Case Study : Gary Vaynerchuk• ”AskGaryVee” Book Launch• Event Location• $62.98 for 5 hours • Total Impressions 229,713• 0.27 CPM

Keys to Converting

“ If your audience is consuming your story, they are being influenced to buy – give them direction”

~ @SabaSedighi

Keys to Converting• Build a loyal audience which will want to keep coming

back every 24 hours. Example: DJ Khaled

Keys to Converting

Flash Sale• Run a 24-hour flash sale and offer coupons such as “SNAP”

to get 25% OFF or FREE shipping ( track conversion )• Creates: Urgency + Exclusivity

Keys to Converting

• Create a geo-filter to drive awareness for your brand at a fraction of the cost of a geo-targeted Twitter or Facebook campaign.

Keys to Converting

• Create a targeted Facebook and Instagram ads promoting your Snapchat account.

Recap

• Leverage your social channels to promote your Snapchat Account• Create a variety of Content that continuously

engages your audience• Take advantage of custom geo-filters – underpriced +

they over delivery on value and impressions• To convert, create call to actions that create urgency

+ exclusivity• Have fun while telling the story, content should be

feel authentic + human

Action Items + Next Steps

Tips & tricks to help you get started on Snapchat

• Create a custom Snapcode with your brand logo• Export CRM data (email & phone #’s) to drive Snapchat

follower growth + run Facebook ads • Create a video snap in ’My Story’ around a day at your

company > showcase products, staff, and valuable how-to’s• Develop a campaign with a hook & offer (CTA)• Drive your followers to view content on your website with

a CTA

Need Help?Contact us: bit.ly/snapforbiz101

Email sent to 10,000+ Snapchat users

Strategy and Consulting

Content Creation and Influencer Marketing

Let’s Connect!

Carlos Gil• Facebook.com/CarlosGilOnline• Twitter @CarlosGil83• LinkedIn.com/in/CarlosGilOnline• Email: carlos@carlosgil.biz

Saba Sedighi• Facebook.com/SabaSedighi• Twitter @SabaSedighi• LinkedIn.com/in/SabaSedighi• Email: saba@istreamsocial.com