SNAP SHOT ON BIZ DE V

It is the business unit that works to create long term growth & profitability

Creating meaningful partnerships

Establishing business in new markets

What is Business Development ?

Increasing the value of a current customer base

Discover new opportunities

Identify sources of competitive advantage

Develop winning strategies

Accelerate & sustain growth

To be successful at business development, you need to keep in mind that this role is a mix of sales, marketing, negotiations,

networking, project management & contract review.

One of the many joys is that you’re provided the opportunity to work with various business units throughout the company, all while being allowed to influence the growth and direction of your business based on current business and market trends.

B I Z D E V FA C T O R S

Strategic thinking elements

Organisation profile

Mission

Values

External & internal AnalaysisStrategic issues

Strategic Goals

Activities

Budgets

Monitoring & evaluation

Factors affecting the business

New & potentially technologies or products

State of your industry Where are revenues coming from New & existing business opportunities

Competitive and external threats

Why are your competitors in this market

What types of customers are they attracting

What is the opportunity in this market

How can we use each strength How can we stop each weakness

How can we exploit each opportunity

How can we defend each threat

Strength Weakness

oppo

rtunit

ies

Threa

ts

S-O strategiesUse strengths to take

advantages of opportunities

S-T strategies

W-O strategies

W-T strategies

take advantage of opportunities by overcoming weakness

Use strength to avoid threats Minimize weakness and avoid threats

Be realistic about your strength and weakness

distinguish between where are you today and where it could be in future

Be specific avoid grey areas

Analyze in relation to competition

Keep it short and simple

1 2

5Tips for successful analysis

3 4 5

help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

It helps you avoid starting projects that are likely to fail, for reasons

beyond your control.

Helps you spot business opportunities & it gives you advanced warning of

significant threats.

Reveals the direction of change within your business environment.

B I Z D E V P R O C E S SB U S I N E S S D E V E L O P M E N T

Thinking kitchen

C R A F T I N G A S T R AT E G Y

E X E C U T I N G A S T R AT E G Y

E VA L U AT I N G A S T R AT E G Y

F E E D B A C K L O O P : L E A R N I N G F R O M I M P L E M E N T I N G A S T R AT E G Y

work time

work out details resourcesbudgets

action plan

evaluation time

It is good to gather information on the results

It is Excellent if you use it to change for better performance

clarifying our missionreaffirming our values

Assessing the current situationenvisioning the future

Set Goals

evaluate actual performance

Spot out the good & bad

learn from the experience

Setting action plan

G O A L S E T T I N GB I Z D E V

Be specific and clarify who, what, how

Should be trackable, set dates, quantities

Achievable, realistic

Worthwhile, meet needs

When, clear timelines

B U S I N E S S P L A NB I Z D E V