SNAP Market Match is part of Washington State’s Fruit and Vegetable

Incentive Program. For more information, visit: www.doh.wa.gov/FVIP.

To request this document in another format, call 1-800-525-0127. Deaf or

hard of hearing customers, please call 711 (Washington Relay) or email

civil.rights@doh.wa.gov.

140-238 March 2020

Communications Toolkit

March 2020

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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TABLE OF CONTENTS

What is SNAP Market Match?.......……………………………

Page 3

Other Related Information……………………………………. Page 3

SNAP Market Match FAQS…………………………………….. Page 4

Resources………………………………………………………… Page 5

Talking Points…………………………………………………….. Page 6

Press Release Template………………………………………... Page 7

Social Media Cheat Sheet ……………………………………

Page 9

Promotional Materials………………………………………….. Page 10

Digital Artwork…………………………………………………… Page 11

Participating Farmers Markets………………………………... Page 12

Technical Assistance Providers……………………………….

Page 17

Contact Information……………………………………………. Page 18

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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What is SNAP Market Match?

SNAP Market Match is a statewide program that

launches April 1, 2020. At more than 100 participating

markets, customers who use Supplemental Nutrition

Assistance Program (SNAP)/EBT benefits at farmers

markets can receive extra money (SNAP Market

Match currency) for fruits and vegetables!

The program is administered by the Washington State

Department of Health, and replaces other SNAP/EBT matching programs that

have been used in Washington. For a listing of participating markets, visit:

www.doh.wa.gov/SNAPMarketMatch

Other Related Information

USDA Brief History of SNAP – Learn history surrounding the creation and

need of the Supplemental Nutrition Assistance Program (SNAP) at the

federal level.

SNAP: History, Background and Goals of SNAP – Examine evidence

surrounding the need for nutrition assistance programs in the U.S.

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match FAQs

How do customers receive and use SNAP Market Match currency?

Customers visit participating farmers markets, swipe their EBT card at the

information booth to receive SNAP Market Match currency in addition to

EBT currency.

Customers use SNAP Market Match currency to purchase eligible items.

Front side of currency Back side of currency

What can customers use SNAP Market Match currency for?

SNAP Market Match currency can only be used for: Fresh vegetables

Fresh fruits

Mushrooms

Fresh herbs

Seeds and plants intended for cultivation and consumption (e.g.,

tomato seeds or tomato plants)

SNAP Market Match currency cannot be used for:

Dried, canned, or frozen vegetables

Dried, canned, or frozen fruits (including jams/jellies, and fruit juice or

cider)

Dried herbs

Nuts, seeds, eggs, baked goods, seafood or meats, and milk or cheese

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Communication Resources

Use the resources and templates in this toolkit to promote SNAP

Market Match to customers and the community.

Talking Points – Highlight the benefits of the SNAP Market Match program

Press Release template – Create a press release to share with local

media.

Social Media Cheat Sheet – Quick and easy posts for social media.

Digital Artwork – Add your logo to marketing materials! Useful for training

aids and to print your own marketing materials.

Marketing Materials – Printed promotional materials available at no cost.

Participating Farmers Markets – Identify which markets are currently

participating in SNAP Market Match across the state.

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Talking Points

Highlight the benefits of eating fresh and local produce.

SNAP Market Match is a nutrition incentive program that helps low-income

families and individuals increase their ability to purchase fresh and local

fruits and vegetables from local farmers markets.

SNAP Market Match is available at over 100 participating farmers markets

around Washington State. Benefits can be obtained by visiting the market

information booth.

SNAP Market Match works with local farmers markets to increase access

to fresh nutritious food, support healthy communities, promote

sustainability, and stimulate local economies.

The Washington State Department of Health, Department of Social &

Health Services, Washington State Farmers Market Association, and local

farmers markets are working as partners to ensure that everyone who is

eligible for SNAP/EBT knows about the SNAP Market Match program and

can access benefits.

SNAP Market Match is funded through the Washington State Legislature,

Substitute House Bill 1587 and administered by the Washington State

Department of Health’s, Office of Healthy and Safe Communities.

For more information, visit doh.wa.gov/SNAPMarketMatch

Additional background for talking points:

SNAP Program Talking Points – United States Department of Agriculture

Benefits of Farmers Markets Talking Points – Farmers Market Coalition

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Press Release Template

Create a quick press release to share with local media.

For Immediate Release

Contact: [Name]

[Phone Number]

[E-Mail Address]

[Date]

[Your Organization’s Name] Participates in New Statewide SNAP Market Match

Program

[Your Organization’s Name] is joining over 100 markets across the state to spread

the word about the new statewide Supplemental Nutrition Assistance Program

(SNAP) Market Match program, launching April 1, 2020.

[Quote from organization leader or farmers market manager]

“Food access programs at farmers markets such as SNAP and SNAP Market

Match are incredibly important to the entire farmers market community –

organizers, vendors, and shoppers of every income,” says Colleen Donovan,

Executive Director of the Washington State Farmers Market Association. “Such

programs represent values we care deeply about: equity in our local food

system, supporting local farms and food entrepreneurs, healthy families, and

vibrant community spaces. Farmers markets are proud to be strategic partners

with the Department of Health in ensuring SNAP and SNAP Market Match reach

every corner of the state."

SNAP Market Match increases customer benefits by matching SNAP benefits

dollar for dollar at participating farmers markets, including the [Your farmers

market name or your local participating farmers market name(s)]. Customers

swipe their SNAP/EBT card at the market information booth and receive EBT

tokens to buy any SNAP eligible items at the market. Customers also receive

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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extra SNAP Market Match dollars that can be used for fresh fruits, vegetables,

mushrooms, and herbs. It’s that easy!

By encouraging SNAP/EBT users to visit local farmers markets to use SNAP Market

Match, we are supporting the livelihoods of an estimated 1,500 family farms in

our state, stimulating the local economy, supporting healthy communities, and

promoting sustainability.

The [local farmer market name] began in [first year], and currently hosts

[approximate number of farmers] farmers selling a wide variety of products,

including [list some of the products that reflect the uniqueness and diversity at

your market].

[Insert any other statistics or points of interest here, such as the amount of

produce donated to food banks, whether the market accepts other incentives,

WIC, or Senior Farmers Market Nutrition Program, etc.].

[Boilerplate about your organization and its mission, with a link to website]

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Social Media Cheat Sheet

Share these posts leading up to the April 1 launch date of SNAP

Market Match and all season long!

#SNAPMarketMatchWA launched April 1 statewide! Look for the new logo

at more than 100 participating farmers markets including ours!

#SNAPMarketMatchWA is a new statewide program that provides extra

dollars for SNAP/EBT customers to use on fresh fruits and vegetables at

more than 100 farmers markets! Learn more:

doh.wa.gov/SNAPMarketMatch

#SNAPMarketMatchWA supports SNAP/EBT customers by DOUBLING

benefits to use on fresh, local produce at participating farmers markets!

Find participating markets: doh.wa.gov/SNAPMarketMatch

#FarmersMarket studies show comparable or lower prices than at grocery

stores. #SNAPMarketMatchWA DOUBLES the amount of EBT dollars you’ll

be able to use on fresh veggies and fruits! Find participating markets:

doh.wa.gov/SNAPMarketMatch

#SNAPMarketMatchWA matches #EBT funds 1:1 so you can stretch that

grocery budget further. Our market is open [hours of operation] and has

[X number] of vendors that offer these great benefits!

#SNAP helps 11% of people in Washington buy food…

#SNAPMarketMatchWA makes SNAP/EBT benefits go further by doubling

those benefits for fresh, local produce. Find participating markets:

doh.wa.gov/SNAPMarketMatch

#SNAPMarketMatchWA gives EBT users extra funds to use on fresh fruits

and veggies! Visit the information booth at our market today for more

info!

#SNAPMarketMatchWA gives #EBT users extra funds to use on fresh and

local fruits, veggies, mushrooms, and herbs! Perfect for a delicious salad,

stir fry, and trying that new recipe you’ve been eyeing!

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Promotional Materials

Printed materials are available to participating farmers markets

free of charge

Printed materials are available to farmers markets and can be ordered online.

Please list a physical address as we are unable to ship to PO Boxes at this time.

Materials ordered through the online link will only be sent to farmers markets.

Other organizations that want promotional materials will be able to order

materials directly from Department of Health beginning April 2020.

Available materials include:

SNAP Market Match Accepted Here Vendor Booth Sign

Rack Card - 16 language options

Poster -16 language options

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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Stickers to add to your ‘EBT Accepted Here’ A-boards

and banners (provided by WSFMA) will be sent to

each farmers market and are not available to be

ordered. However, if you are in need of extras please

contact your TA provider for assistance.

Digital Artwork

Graphics and select editable documents listed below are available through

Google Docs.

Branding guide

Includes color swatches and fonts

Logo

Unable to be edited

Color and gray scale

Recommended for social media posts

Currency

Voided graphics available for training purposes

Recommended for social media posts

Rack card

Editable to include your logo

Posters

Editable to include your logo and previous SNAP/EBT incentive

program logo

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Participating Locations

With over 100 participating farmers markets around the state,

using these benefits is a snap!

Benton

Kennewick: Kennewick - Historic

Downtown Farmers Market

124 W Kennewick Ave (Benton and

Kennewick Aves) (Map)

Chelan

Leavenworth: Leavenworth Community

Farmers Market

696 US 2 (Lion's Club Park) (Map)

Wenatchee: Wenatchee Valley Farmers

Market

7 North Worthen St. (Worthen St and

Orondo St) (Map)

Clallam

Port Angeles: Port Angeles Farmers

Market

125 E. Front Street (Map)

Sequim: Sequim Farmers Market

Civic Center Plaza North Sequim Ave

(Map)

Clark

Battle Ground: Farmers Market at Battle

Ground Village

SE 14th Loop and SE Rasmussen Blvd

(Map)

Camas: Camas Farmers Market

625 NE 4th Avenue (On 4th Ave

between Everett and Franklin Streets in

historic Downtown Camas, between the

library and City Hall) (Map)

Vancouver: Salmon Creek Farmers

Market

1309 NE 134th St. (NE 134th Street

immediately west of I-5) (Map)

Vancouver: Vancouver Farmers Market

6th & Esther St. in Downtown Vancouver

(Map)

Franklin

Pasco: Pasco Farmers Market

Corner of South 4th Avenue and West

Columbia Street (Map)

Jefferson

Chimacum: Chimacum Farmers Market

9122 Rhody Drive (Rhody Drive and

Center Rd) (Map)

Port Townsend: Port Townsend Saturday

Farmers Market

620 Tyler Street (Tyler and Laurence

Streets) (Map)

Port Townsend: Port Townsend

Wednesday Farmers Market

600 block of Polk St, between Lawrence

and Clay (Map)

King

Auburn: Auburn Farmers Market

23 A Street SW (Sound Transit Plaza)

(Map)

Bellevue: Bellevue Farmers Market

1717 Bellevue Way NE (Map)

Burien: Burien Farmers Market

400 SW 152nd Street SW (152nd Street

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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and 5th Place - Town Square Park)

(Map)

Carnation: Carnation Farmers Market

Corner of Bird St & Stossel Ave (Map)

Des Moines: Des Moines Waterfront

Farmers Market

22307 Dock St Market (At north end of

Des Moines Marina) (Map)

Duvall: Duvall Farmers Market

Brown St NE. (Richardson and NE. Ring)

(Map)

Federal Way: Federal Way Farmers

Market

1701 S 320th Street (Map)

Kent: Kent East Hill Farmers Market

10600 SE 248th St. (Morrill Meadows Park)

(Map)

Lake Forest Park: Lake Forest Park

Farmers Market

17171 Bothell Way NE (Map)

Renton: Renton Farmers Market

233 Burnett Avenue S (at Piazza Park)

(Map)

SeaTac: Ethiopian Community in Seattle

Rainier Beach Farm Stand

8323 Rainier Ave S. (Map)

SeaTac: YMCA Namaste Farm Stand

3595 S 188th St. (Map)

Seattle: Ballard Farmers Market

5300 Ballard Ave NW (22nd Ave NW and

Ballard Ave NW) (Map)

Seattle: Capitol Hill - Broadway Farmers

Market

1701 Broadway Ave. E (Broadway Ave E

and E. Pine St.) (Map)

Seattle: City Hall

600 4th Ave (Map)

Seattle: Columbia City Farmers Market

S Edmunds at 36th Ave S (Map)

Seattle: Denny Regrade Farmers Market

7th Avenue (between Lenora St and

Blanchard St) (Map)

Seattle: First Hill/Viginia Mason

1201 Terry Ave - Lindeman Pavillion Terry

Ave and Seneca Street (Map)

Seattle: Harborview Farm Stand

325 9th Ave (Map)

Seattle: High Point Farm Stand

32nd Avenue SW and SW Juneau Street

(Map)

Seattle: Lake City Farmers Market

12525 28th Ave NE (NE 128th and 28th

Ave. NE) (Map)

Seattle: Madrona Farmers Market

1126 Martin Luther King Jr. Way (E Union

St. and MLK Jr Way) (Map)

Seattle: Magnolia Farmers Market

West McGraw Street and 33rd Ave West

(Map)

Seattle: Meridian Health Center ROAR

Farm Stand

10521 Meridian Ave N. (Map)

Seattle: New Holly Farm Stand

S. Holly Park Dr. (between 40th Ave. S.

and Rockery Dr. S.) (Map)

Seattle: New Hope Baptist Church Farm

Stand

124 21st Avenue (Map)

Seattle: Phinney Farmers Market

6532 Phinney Ave N. (N. 67th St. and

Phinney Ave. N.) (Map)

Seattle: Pike Place Market

Pike Place at Pine Street (Map)

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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Seattle: Queen Anne Farmers Market

W Crocket St at Queen Anne Ave N

(Map)

Seattle: South Lake Union

410 Terry Ave N (Map)

Seattle: University District Farmers Market

University Way NE and NE 50th St (Map)

Seattle: Walgreens Clean Greens Fam

Stand

2400 S Jackson St. (Map)

Seattle: Wallingford Farmers Market

4850 Meridian Ave N (Meridian Park

between N 45th St and N 50th St) (Map)

Seattle: West Seattle Farmers Market

California Ave SW and SW Alaska

California Ave (between Alaska and

Oregon Streets) (Map)

Shoreline: Shoreline Farmers Market

15300 Westminster Way NW (Aurora

Square) (Map)

Tukwila: Tukwila Namaste Farm Stand

14350 Tukwila International Blvd (Map)

Vashon: Vashon Farmers Market

17519 Vashon Highway SW (Map)

Kitsap

Bainbridge Island: Bainbridge Island

Farmers Market

280 Madison Avenue North (Madison

and Winslow) (Map)

Bremerton: Bremerton Farmers Market

1400 Park Ave Park Ave and 14th Street

(Evergreen Park) (Map)

Port Orchard: Port Orchard Farmers

Market

Harrison Ave and Waterfront Parkway

(Waterfront Children's Park) (Map)

Poulsbo: Poulsbo Farmers Market

1891 8th Ave NE (Gateway Fellowship)

(Map)

Silverdale: Central Kitsap Farmers Market

Old Town Silverdale between Waterfront

Park and boat launch (Map)

Kittitas

Ellensburg: Kittitas County Farmers

Market

East 4th Ave. between Pine and Ruby

(Map)

Latah (Idaho)

Moscow: Moscow Farmers Market

Main Street in Friendship Square (Map)

Moscow: Moscow Winter Market

412 E 3rd Avenue (The 1912 Center)

(Map)

Moscow: Tuesday Community Market

Latah County Fairgrounds 1021 Harold

St. (Map)

Mason

Shelton: Shelton Farmers Market

3rd and Franklin Street (Cedar St and

Franklin St.) (Map)

Okanogan

Okanogan: Okanogan Valley Farmers

Market - Okanogan

American Legion Park 2nd Ave N. (Map)

Omak: Okanogan Valley Farmers

Market - Omak

Civic League Park - Ash St. and Central

Ave. (Map)

Tonasket: Tonasket Farmers Market

Triangle Park, north end of Tonasket, on

Highway 97 (Map)

Pierce

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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Tacoma: Proctor Farmers Market

2702 N. Proctor Street (North Proctor

and North 27th Streets) (Map)

Tacoma: Tacoma - Broadway Farmers

Market

950 Broadway, between 9th and 11th

Streets (Map)

Tacoma: Tacoma - Eastside Farmers

Market

1708 East 44th Street (Inside of the

Salishan Community near the Family

Investment Center) (Map)

Tacoma: Tacoma Farmers Market—

Point Ruston

5005 Ruston Way (Map)

Skagit

Anacortes: Anacortes Farmers Market

611 R Avenue 7th Street and R Avenue

(Map)

Burlington: Bow Little Farmers Market

Belfast Feed Store, 6200 N. Green (Just

south of Bow Hill Rd on Old Hwy 99)

(Map)

Concrete: Concrete Saturday Market

45821 Railroad Ave (Map)

Mount Vernon: Mount Vernon Farmers

Market

Waterfront Plaza Downtown (Gait and

Main St.) (Map)

Sedro-Woolley: Sedro-Woolley Farmers

Market

Ferry St. and Metcalf St. (Hammer

Heritage Square) (Map)

Snohomish

Everett: Everett Farmers Market Sunday

615 13th St. (Boxcar Park) (Map)

Everett: Everett Station Farmers Market

3201 Smith Ave (Map)

Marysville: Marysville Farmers Market

1035 State Avenue (Map)

Snohomish: Snohomish Farmers Market

Cedar Ave and Pearl Street (Map)

Stanwood: Port Susan Farmers Market

8752 271st St. NW (Map)

Spokane

Spokane: Fairwood Farmers Market

319 W. Hastings (by Mead High School)

(Map)

Spokane: Hillyard Farmers Market

5104 North Market Street (Map)

Spokane: Kendall Yards NIght Market

1335 W Summit Pkwy (Map)

Spokane: Spokane - Emerson-Garfield

Farmers Market (IEL Adult Education

Center)

2310 North Monroe (Map)

Spokane: Spokane - Millwood Farmers

Market

8910 E. Dalton Dalton and Marguerite

Rd, next to Millwood Presbyterian

Church pkg. (Map)

Spokane: Spokane - South Perry Farmers

Market

524 S Perry (9th and Perry, the shop)

(Map)

Spokane: Spokane Farmers Market

20 W. 5th Avenue (5th Ave, between

Division and Browne Streets) (Map)

Spokane Valley: Spokane Valley Farmers

Market

2426 N. Discovery Pl (Map)

Stevens

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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Chewelah: Chewelah Farmers Market

700 North Park St. (North end of the

Chewelah City Park on Hwy 395) (Map)

Colville: Northeast Washington (N.E.W.)

Farmers Market - Colville

121 E. Astor (Corner of Main and Astor,

downtown Colville) (Map)

Thurston

Olympia: Olympia Farmers Market

700 Capitol Way N (Map)

Walla Walla

Walla Walla: Downtown Farmers Market

Walla Walla

4th and Main (Map)

Whitman

Pullman: Pullman Farmers Market

240 SE Kamiaken St (Spot Shop Parking

Lot) (Map)

Yakima

Granger: Granger Farmers Market

121 Sunnyside Avenue (Map)

Yakima: Downtown Yakima Farmers

Market

19 South 3rd Street (Map)

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Technical Assistance (TA)

TA providers are the primary points of contact for farmers

markets, and can answer questions about SNAP Market Match.

Organization Contact Name Contact Email Contact Phone

Birdsign Consulting Rita Ordóñez Rita@birdsignconsulting.com

360-336-6401

City of Seattle Tiffany Anderson Tiffany.Anderson@seattle.gov

206-412-2427

Public Health – Seattle

and King County

Seth Schromen-

Wawrin

Seth.Schromen-

Wawrin@kingcounty.gov

206-263-8080

MultiCare Health

System

Hope Roberts hsroberts@multicare.org

253-403-5097

WSU Extension Kitsap

County

Jess Sappington jess.sappington@wsu.edu

360-337-7157 Ext. 6271

WSU Extension Clark

County

Zena Edwards Zena.Edwards@clark.wa.gov

564-397-5700

Catholic Charities of

Eastern Washington

Carolyn Knowles carolyn.knowles@cceasternw

a.org

509-459-6163

doh.wa.gov/SNAPMarketMatch | SNAP.MarketMatch@doh.wa.gov

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SNAP Market Match Program Contacts

Questions, issues, or program feedback? Stay in touch!

Please contact your TA providers for questions. If further assistance is required,

please use the contact information below.

General Inquires

SNAP.MarketMatch@doh.wa.gov

Amanda Weyrauch

Farmers Market Specialist

Amanda.Weyrauch@doh.wa.gov

Website

www.doh.wa.gov/SNAPMarketMatch