Snacking Trend Tracker July 2010
5
July 2010
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This is the July 2010 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for July. For more information or back issues, visit www.luckie.com
Transcript of Snacking Trend Tracker July 2010
July 2010
7-ELEVEN LURES SNACKING GAMERS WITH VIRTUAL GOODS
MAKE YOUR OWN CANDY AT HERSHEY’S CHOCOLATE WORLD
PEPSICO SEEKS MEDIA STARTUPS FOR PEPSICO10
VOLUME 6 ://: ISSUE 7
JULY 15, 2010
DREYER’S ICE CREAM ADDS MOBILE TO THE MARKETING MIX
KETTLE BRAND CHIPS LAUNCHES “LOUD FOOD CLUB”
NEW BEN & JERRY’S FLAVORS DEBUT AT TARGET, TASTE LIKE VOLUTEERING
KLONDIKE MULTISCREEN EFFORT TAPS MOBILE TO ENGAGE CONSUMERS
WHY DO CONSUMERS VISIT CPG WEBSITES?
MARS ADDS A PRETZEL TO M&M’S