Smx jerusalem 2012 mobile apps seo - shared online
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Transcript of Smx jerusalem 2012 mobile apps seo - shared online
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App your website during this very lecture: www.app-loader.com
Mobile app search is Broken, and you can fix it – SEO techniques
How to rank high for your terms in Google play and generate traffic to your app and website
Ariel HochstadtCo-Founder
App-Loader.com
Image: https://plus.google.com/+android/posts
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App your website during this very lecture: www.app-loader.com
1. You have an app, you just didn’t know it, so
stick around to learn how to get traffic
2. The 8 things that determine your chance to
rank high in Google Play
3. Performing Keywords research for mobile
apps
Content
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App your website during this very lecture: www.app-loader.com
Mobile optimized sites are many times good alternative to mobile apps
Sometime the mobile site, or even desktop site give far better experience on mobile device
Mobile app search is broken – Users search for pages (like online) and not for app (sites)
You can have a free app (free of ads) in seconds, and promote it via Google Play
Mobile websites and mobile apps become similar
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App your website during this very lecture: www.app-loader.com
The users are searching and nobody’s home…
Users can’t find in Google Play what they want
Google Search for mobile now includes mobile app results
If only I had an app, I could show up for many Google Play queries, and maybe also on Google mobile search results
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App your website during this very lecture: www.app-loader.com
It only takes 2 minutes to create an app
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App your website during this very lecture: www.app-loader.com
Descriptive nameInclude KeywordsApp Name
Descriptive name (yes, again)Focus on the first ~35-45 words
Competitors and TM are not allowed (but work great…)
Description
No need to include textOne big focus point
Professional lookIcon
Use as many distinct screen shots as possibleBest screen shots come first
A video reduces fear of the unknownScreen shots
Localize text and screen shots when possibleUse compelling developer nameDon’t limit yourself to geography
Settings
RealCalc Scientific CalculatorPanecal Scientific calculatorScientific Calculator (adfree)
Android's #1 Scientific CalculatorThanks for a million downloadsCalculator++ is an advanced, modern and easy to use
SEO for Google Play – Pre publish
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App your website during this very lecture: www.app-loader.com
SEO for Google Play – Post publish
Start with good ratings of you, your family and friendsEncourage users to rate you
App Ratings
The first days are critical, boost installs with traffic from your site/emails list and advertising
App installs
Don’t update your app every weekAdd info on the update in Google Play and
a call for action to updateUpdates
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App your website during this very lecture: www.app-loader.com
Google Play Auto complete discovers the secrets
• Google Play auto complete, allows you to do a keyword research on your site/app
• Remember to check all types and directions (News Canada <-> Canada News <-> Canadian News)
• You may also want to use AdWords Keywords tool, when set on mobile only
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App your website during this very lecture: www.app-loader.com
The app exam – sample apps to learn from
IconnameDescription
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App your website during this very lecture: www.app-loader.com
The app exam – sample apps to learn from 2/2
App name keyword (News app, news sites)
Descriptive keyword (top, best, fast)
Competitor name keyword (BBC, CBS)
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App your website during this very lecture: www.app-loader.com
Many smart players conquered niche apps themes
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App your website during this very lecture: www.app-loader.com
Don’t thank me, app me!
Image: https://plus.google.com/+android/posts
www.app-loader.com