SMX Israel Reputation Management Presentation January 2012 Hunter & Bard
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@shiraabel @shiraabel Reputation Management Gone Wrong Shira’s Top 10 Favorite *Ahems* @shiraabel Oh dear. What were they thinkin g?
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Spoke on the Reputation Management panel at SMX Israel. Here's the deck.
Transcript of SMX Israel Reputation Management Presentation January 2012 Hunter & Bard
@shiraabel@shiraabel
Reputation Management Gone WrongShira’s Top 10 Favorite *Ahems*
@shiraabel
Oh dear. What were
they thinking?
@shiraabel
• CEO, Hunter & Bard• 10+ years in hi-tech internet marketing• EMBA from Kellogg School of
Management, Tel Aviv University Branch• Lectured worldwide on digital marketing• Marketing blogger, Twitter fiend
Shira Abel
@shiraabel
Number 10
Habitat & Kenneth Cole – #HashtagSpamHell
@shiraabel
Number 9
Google Slams Chrome For Policy Violation
@shiraabel
Number 8
Chrysler : The F-Bomb has fallen
@shiraabel
Number 7
Netflix Naming Faux Paux
@shiraabel
Number 6
PayPal: Regretsy Can Only Help Cats
@shiraabel
Number 4
GoDaddy can go SOPA themselves
@shiraabel
Number 3
@shiraabel
ConAgra Blogger Con – Because Food Bloggers Don’t Have Taste {sarcasm}
@shiraabel
Number 2
Ocean Marketing VS. Penny Arcade
@shiraabel
Number 1Weinergate
@shiraabel
Normal Search
@shiraabel
Using hidemyass.com
@shiraabel
(Look! It Goes to 11!)
@shiraabel
One extra: The Red Cross
@shiraabel
Nice Save
@shiraabel
Take Aways
Realize anything you send via email can be published
Honey gets you more than vinegar A sense of humor goes a long way Don’t lie when you get caught Apologize If you do mess up to the level of Weinergate
– hire a reputation management company to help fix your reputation
THANK YOU
@shiraabel
Thank Yous, References, & Reads http://s3-ak.buzzfed.com/static/imagebuzz/web04/2011/3/24/8/anigif_oh-dear-11909-13009
68675-20_preview.gif http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/in
dex.html http://www.salon.com/2011/06/01/weinergate_timeline/ http://www.youtube.com/watch?v=XO6SlTUBA38 http://penny-arcade.com/resources/real-talk.html http://www.quickmeme.com/meme/35kjx6/ http://www.techi.com/2011/12/godaddy-lost-72354-domains-this-week-its-not-enough/ http://venturebeat.com/2011/12/27/ocean-marketing-how-to-self-destruct-your-company-wit
h-just-a-few-measly-emails/ http://
searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551
http://en.wikipedia.org/wiki/Anthony_Weiner_sexting_scandal http://www.theatlanticwire.com/entertainment/2011/02/kenneth-cole-hijacks-cairo-hashtag/
17845/
http://www.brandrepublic.com/news/915540/Habitat-apologises-Twitter-fail/ http://mashable.com/2008/11/16/motrin-moms/ http://
www.nytimes.com/2011/09/07/business/media/when-bloggers-dont-follow-the-script-to-conagras-chagrin.html
