SMX 2010 Summary of Hot Topics from SEO Track

9
SMX 2010 Top P’s for Search Engine Marketeers to focus on in 2010 Thursday, June 17, 2010

Transcript of SMX 2010 Summary of Hot Topics from SEO Track

SMX 2010Top P’s for Search Engine Marketeers to focus on in 2010

Thursday, June 17, 2010

Social Media

Google Caffeine Update = real time search

Check out real time search #smx and click on updates

Social content an important ranking factor

Great for leads gen. A question on Twitter is a lead.

Crazy tools for turning an email address into a full profile.

Terms like Klout and Influence

Thursday, June 17, 2010

Facebook

Great for building leads that you can email, objective to create an action (e.g. a like) not a sale

The like button replaces the become a fan button.

Demographics staggering. 25m UK users with incredible demographic targetting - BUT you need this as aren’t aware of intent

A Facebook fan is worth double an email address.

FBML and Customer Tabs look exciting.

Power of using “Matt Pack likes this” within ads

Focus on CPM > CPC > Fan > Booking; metrics to focus on: CTR > Fan conversion > Booking conversion

Quality score for facebook ads driven by likes, ads are higher maintainence than PPC

Thursday, June 17, 2010

Marketing in the age of Google

Your online strategy is your business strategy...

Thursday, June 17, 2010

Yahoo and Bing

Coming together = 30% Market Share in the US and growing.

Roll out this winter? Earlier if possible.

Thursday, June 17, 2010

Mobile

Propensity to buy much higher - 65% of customers transact in less than an hour after searching on mobile.

100m mobile Facebook users

Thursday, June 17, 2010

Content still King!

Editorial or Editor in Chief

Freshness/real time

50% time on content development, 20% blog post and article placement, 10% link development

Social integration, Info-graphics, lists and shareable widgets

Clever videos responding to trends in search activity.

Videos more important - YouTube previews in Bing results.

Good Content Management System Key

Thursday, June 17, 2010

Ranking Factors

Keyword in domain important - hyphenated less important

Diversity of links important

Thursday, June 17, 2010

Crawlability

Prune site content

304

Site Maps by vertical

Navigation - watch out - footers and javascript links and repeated links - drop links with low CTR?

Moving pages to sub domains - focus core site on important content.

Thursday, June 17, 2010