Social Media Week London SocialBro#SMWSocialBro

Javier BurónCEO & Cofounder of SocialBro

@JavierBuron

Panel Discussion:

The Future Of Paid Social Media

Drinks & Networking

Welcome To #SMWSocialBro

#SMWSocialBro@javierburon

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1. Simon Preece, Founder of SLP Consulting2. Greg Allum, Social Media Manager at British Gas3. Alex Packham, Founder of ASTP4. Tom Ball, Director of Digital at Immediate Future5. Flora Busby, Social Media Manager at Barclaycard 6. Sarah Groarke, Managing Director at Snackmedia

Our Panel: The Future Of Paid Social Media

Simon Preece Founder of SLP

Consulting

1. Flora Busby

1. Sarah Groarke

1. Tom Ball

Greg Allum Social Media Manager

at British Gas

Alex Packham Founder of ASTP

Tom Ball, Director of Digital at Immediate

Future

Sarah GroarkeManaging Director at

Snackmedia

Flora Busby Social Media Manager at

Barclaycard

Tom BallDirector of Digital at

Immediate Future

#SMWSocialBro

Javier BurónCofounder and CEO

at SocialBro

#SMWSocialBro

What Is Earned Media?

@javierburon

● Global influencer campaign with a grass-roots feel

● Targeting 80 cities

● So far, influencers have averaged roughly 24 times higher engaged user rates than PUMA’s core audience

@javierburon #SMWSocialBro

DigitasLbi + PUMA #IgniteYourCity

#SMWSocialBro

Telefonica #ThinkBig

@javierburon

Content Search

ie: Tweet about my Blog

Social Graph Search

ie: is not following me

1000heads + Benefits #Poreoclock

#SMWSocialBro@javierburon

● Aimed to discover the city with the most passion for their product ‘Porefessional’

● Sampling initiative through the use of Twitter's, partnerships with beauty influencers, interactive microsite with heat map

#SMWSocialBro

Adecco Group (one of the world’s leading provider of HR solutions )

@javierburon

The Shift To Measuring Earned Media...

#SMWSocialBro@javierburon

● Brands are moving beyond the usual metrics and getting to grips with tracking the earned media from their Twitter marketing campaigns

● There is no mystery - good Twitter campaign management platforms now enable you to track the earned media followed on from your Twitter Ad campaigns

@JavierBuron

Thanks!

#SMWSocialBro