SMWNYC 2017 - Refinery29 - From URL to IRL: The Content for the Digital Generation
SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Crisis
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Social Media in a Crisis Kaitlin Turck | Global Digital Engagement Advisor | U.S. Department of State
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Transcript of SMWNYC 2017 - US Department of State - Using Social Media Effectively in a Crisis
Social Media in a Crisis
Kaitlin Turck | Global Digital Engagement Advisor | U.S. Department of State
Credit: NBC Credit: DAVID J. PHILLIP- AP
Credit: Daniel Ochoa de Olza—AP
Credit: CBS Credit: DANIEL OCHOA DE OLZA—AP
What will your brand do when crisis hits?
What will be your role and tone?
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Things to Consider
Collabora9ngwiththeauthori9es?
Condolences?
Calltoac9on?
Thanks?
Updatesonservices?
Howtostaysafe?
Best Practices
4 Final Tips
1. Avoid Abbreviations 2. Plain Language 3. Main Message
in the Tweet 4. Repeat information
and answers