The Social Media Umbrella: how social media fits in with your existing web site

1. Your website is not just a static brochure. It is the hub of your entire online presence, and the goal of using social media sites like a blog, Facebook, Twitter, etc. is to attract people to your website hub where your call-to-action will occur.

2. A Blog is a powerful social media tool that has two main purposes. Each time someone links or refers to a post you create, it will act as an incoming link to your website, meaning a higher ranking in search results. But the same post is also another page in your website that is indexed by the search engines, which gives you more chances to be found online. For this reason, it is important to keep your Blog as a part of your own website, rather than hosted elsewhere.

3. Social Media sites are the edges of your online reach. These sites allow people to interact with you, to ask questions, to comment, and to really see who you are. Your goal with these sites is not to sell, but to allow people to know you, which will entice them to your website hub.

The beauty of the Social Media Umbrella is that each piece complements the other to create the overall structure, and each piece is linked together to create a cohesive online presence. Your Blog links to each of the social media sites, and they link back to your website, which links to your Blog.

This is your website hub. It holds the canopy of your social media presence in place.

Your blog: it is directly connected to your website hub and attached to the same social media links as your website. 2

Social Media sites: Facebook, Twitter, YouTube, LinkedIn, etc. These sites are where you interact, communicate, and express who you are. 3

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For more social media information, visit www.RedHumpy.com/blog.