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University of Wales The Turning Point

MC8 Strategic Management

Subject OutlineThe Turning Point

April 2008

Credit Points: 10Lecturer: Raymon KrishnanEmail: [email protected]

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Table of Contents

Section 1: General Information................................................................................31.1 Lecture Time & Location............................................................................3

1.2 Brief Outline..............................................................................................31.3 Aims...........................................................................................................41.4 Learning Outcomes...................................................................................41.5 Attendance................................................................................................41.6 Required Texts & Readings.......................................................................41.7 Supplementary Reading............................................................................5

Recommended Journals.......................................................................................................5

1.8 Course Schedule........................................................................................61.9 Web References........................................................................................71.10 Policies on Educational Issues and Student matters...............................71.11 Assessments............................................................................................7

1.12 Submission Dates....................................................................................8Section 2: Assessment.............................................................................................9

2.1 Grades Awarded........................................................................................92.2 Satisfactory Completion Requirements of this Subject............................102.3 Assessment Weight.................................................................................102.4 Assessments............................................................................................10

Assignment Guidelines......................................................................................................10

2.5 Examination Information.........................................................................112.6 Google Groups..........................................................................................122.7 Assignment Submission............................................................................17

Section 3: Citation & Plagiarism.............................................................................22

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SECTION 1: GENERAL INFORMATION

1.1 Lecture Time & Location

This subject will be taught over 2 weekends, plus have scheduled weekendmeetings to assist with project research and discussion.

25th April 2008 Friday 1900 2200 hrs26th April 2008 Saturday 1400 1800 hrs27th April 2008 Sunday 0900 1800 hrs

23rd May 2008 Friday 1900 2200 hrs

24th May 2008 Saturday 1400 1800 hrs25th May 2008 Sunday 0900 1800 hrs

14th June 2008 Saturday 1300 1600 hrs EXAMINATION

1.2 Brief Outline

This module is concerned with the in-depth understanding of the process ofstrategic management and introduces more advanced concepts in competitive

and organisational strategy. Students should be able to develop the conceptualand theoretical frameworks which underpins contemporary strategic managementand planning. Students will develop a critical awareness of the uses andlimitations of the conceptual and theoretical frameworks.

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1.3 Aims

This module aims:

To develop an awareness and appreciation of terminology, concepts &principles of Strategic Management. To impart theoretical approaches to Strategic Management. Analyse and critique Strategic practices at the Global, Corporate, Functional

and business Levels of an Organisation from a theoretical standpoint. Communicate ideas and arguments verbally through discussion with peers

and formal presentations. To develop the ability to write, argue, communicate and present their work

effectively.

1.4 Learning OutcomesOn successfully completing the subject participants should be able to:

1. Identify and explain the concepts and philosophies of StrategicManagement,

2. Identify and apply concepts studied in real world problems via case studies.3. Identify and explain the importance and use of the study of structural

attractiveness of an Industry using Porters Five Forces.4. Conduct a Value Chain Analysis.5. Explain and evaluate strategies at four different levels of the organisation.

6. Explain and develop models for the use of strategies, controls and structurein an organisation.

1.5 Attendance

An examination requirement for all modules is the compulsory attendance of 75%.Students are required to sign in their attendance for every lecture attended.

1.6 Required Texts & ReadingsExploring Corporate Strategy, 8th Ed.Johnson, G, Scholes, K, Whittington, R (2008)Prentice Hall.ISBN: 9781405887328

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1.7 Supplementary Reading

Etienne-Hamilton, E. C. Operations Strategies for CompetitiveAdvantage: Text and Cases. Dryden Press, 1994.

Harvard Business School (EDT), (2005) Strategy : Create andImplement the Best Strategy for Your Business, HarvardBusiness School, ISBN:1591396328

Lynch, R. (2000) Corporate Strategy. Prentice Hall. ISBN 0 27364303 7

Porter, M. E. (1998) Competitive Strategy: Techniques forAnalysing Industries and Competitors Free Press, ISBN:0684841487

Steger, Ulrich (2003), Corporate Diplomacy : Strategy for aVolatile, Fragmented Business Environment, John Wiley & Sons,ISBN:0470848901

Vasconcellos E Sa, Jorge A. De (2006), Strategy Moves: 14Complete Attack and Defence Strategies for CompetitiveAdvantage, Financial Times, ISBN:0273701673

Walker, Marketing Strategy 5e (2005), McGraw-Hill College,ISBN:0071116745

Recommended Journals

Business Strategy ReviewHarvard Business ReviewInformation Strategy: The Executive's JournalJournal of Business StrategyJournal of Economics & Management StrategyManagerial & Decision EconomicsStrategy & LeadershipThe Financial Times

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1.8 Course Schedule

The following schedule covers materials to be addressed over the weekendsessions.

Students are advised that they should seek to cover as much of the material aspossible prior to attending each of the weekends.

Weekend Dates Indicative Content

1 25th April 2008

26th April 2008

27th April 2008

Chapters 1-7 and readings

2 23rd May 2008

24th May 2008

25th May 2008

Chapters 8-15

Please ensure that you read the respective chapters before coming to class.

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1.9 Web References

It is expected that students will make good use of the online materialsthat are now available from a myriad of organisations on the world-wide-web. The following are a list of predominant organisations whose

web sites will provide material most a appropriate to this module.

Http://www.wales.ac.uk/ University of Wales

http://www.economist.com/ The Economist

http://www.forbes.com/ Forbes

http://www.forbes.com/home_asia/ Forbes Asia

http://www.agsm.edu.au/~eajm/ Australian Journal of Management

http://www.spea.indiana.edu/ids/SBE.html Small Business Economics

http://www.businessweek.com/ Business Week

http://www.iscebs.org/BQinfo/default.asp Benefits Quarterlyhttp://harvardbusinessonline.org Harvard Business Review

http://www.nlb.gov.sg/ National Library Board, Singapore

1.10 Policies on Educational Issues and Student matters

Please refer to the student handbook available from the University ofWales Website.

1.11 Assessments

All assignments are expected to be the original work of students. Eachassignment should give details of references used and all quotationsshould be clearly attributed to their source. Although grouppreparation is encouraged it should be noted that collusion andplagiarism will not be tolerated and will be subjected to severepenalties.

If you do not understand the above statement, please consultyour lecturer.

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http://www.economist.com/http://www.forbes.com/http://www.forbes.com/home_asia/http://www.forbes.com/http://www.forbes.com/home_asia/http://www.economist.com/


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1.12 Submission Dates

Assignments should be submitted to the office and not directly to thelecturer. A completed Assignment Submission Cover (see attached)

should accompany each assignment. The centre will set deadlines forsubmission of assignments and students must adhere to this deadline.Assignments received one week after the deadline will be markedLate submission and 5% of marks apportioned to the assignmentwill be deducted. Assignments submitted later than a week after thedeadline will be deemed as a fail. Submission of assignments iscompulsory: you cannot pass a module unless you have completedthe assignments.

Submission of an assignment is considered to be final. A student is notentitled to revise an unsatisfactory assignment and may only re-

submit an assignment when the Examination Board gives permissionto do so. The assignment mark provides part of the composite subjectmark upon which the award of MBA is based and the submission ofassignments should be treated as part of the final assessment and asa formal process.

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SECTION 2: ASSESSMENT

2.1 Grades Awarded

The approved grades of performance and associated ranges of marks this subjectis:

A Grade:To be awarded a Grade A you must provide evidence of wide reading ofrelevant literature, exercising discernment in the selection of appropriatequotations and evidence to support your work. The use of appropriate models andconcepts should be accurate and demonstrate depth of understanding andcreative application to the subject companies. Your work should be logical andcoherent, presented in an interesting and accessible style. By definition A Gradework is of an exceptional standard.

B Grade:To be awarded a Grade B you must provide evidence of wide reading ofrelevant literature, selecting appropriate quotations and evidence to support yourwork. The use of appropriate models and concepts should be accurate anddemonstrate understanding and application to the subject companies. Your workshould be logical and presented in an interesting and accessible style. Work in theG Grades can be generally defined as very good.

C Grade:To be awarded a Grade C you must demonstrate that you haveundertaken a review of relevant literature and that you have used the informationto illustrate your answer. You should clearly demonstrate your ability to apply the

key theories and concepts to the given circumstances. Your work should belogical, correctly referenced and convincing. Work in the C range can generally bedescribed as average.

D Grade:To be awarded a Grade D you must demonstrate that you haveundertaken a review of relevant literature. You should attempt to apply relevantmodels and concepts to the given circumstances. Work in the D range is amarginal pass.

E Grade: An E Grade is a marginal fail. Your work may be similar to the

description of C grade, but failing to meet the objectives of the assignment andnot satisfying the learning outcomes. Work not properly referenced.

F Grade:This is a clear fail. Inadequate literature review, not properlyreferenced. Limited attempt to apply models and concepts to circumstancesand/or inaccurate application. General failure to meet the objectives of theassignment and not satisfying the learning outcomes. Work not properlyreferenced.

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2.2 Satisfactory Completion Requirements of this Subject

In order to satisfactorily complete the requirements of this subject, the studentmust achieve an aggregate mark of at least 50% for the subject, and achieve amark of at least 40 % in the final examination. Students must reasonably

complete all assessment components other than the final examination and submitby the final week of session/ intake or by the final examination date (whichever isearlier) in order to pass the subject. Reasonable completion of an assessmentwill consider instructions given to the student including; word length,demonstration of research and analysis where required, University PlagiarismPolicy, and completion of each section/ component of the assessment. Failure toreasonably complete any assessment components to the standard specifiedabove will result in a Fail grade awarded for the subject. Assessment taskssubmitted after the due date may be penalized. Refer to Penalties for LateSubmission of Assessment policy.

2.3 Assessment Weight

Assessment Type Word Length Weighting

Due Date

1. IndividualAssignment

3000 - 3500 60% 30th May 2008

2. Examination - 40% 14th June 2008

100%

2.4 Assessments

There are two pieces of assessment for this subject.

The assignment information is available in a separate handout.

Assignment Guidelines

Assessment of postgraduate assignments is based on postgraduate standards. This means that an assignment should demonstrate evidence of goodunderstanding of what the question asks. The structure of the answer should berelevant to the question and provide evidence of critical thinking and good use ofappropriate research material. Assignments should be correctly referenced usingthe Harvard System of Referencing and Citation of Electronic Sources in line withthe guidelines provided in this Outline.

The assignment is a paper is to be prepared in no more than +/- 10% of the wordcount indicated.

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Please type wherever possible, using 12 point font, Times New Roman or Arial.

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Please note: Any analysis and evaluation conducted should make appropriate useof the methodologies, concepts and frameworks studied in the module.

You are also encouraged to read other sources at your discretion.

Plagiarism will not be tolerated. Please see the guides to citation,referencing and plagiarism appended to this outline.

Students must retain a copy of all assessment work submitted. Marks will notusually be modified or scaled. Feedback on assessment tasks will be returned tostudents before the final examination date.

Although student attendance records will be kept, attendance or classparticipation will not be part of the assessment for this subject.

2.5 Examination Information

There is an examination for this subject. It is scheduled for 14th June, 2008.

Please follow the examination information as uploaded in your Google Group formore information.

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2.6 Google Groups

Additional information is made available to students from the school and yourlecturer through the use of Google Groups. This allows:

Files to be shared amongst everyone in the group Emails to be sent to everyone using a single email address

Please note that basic information about the requirements for citation andreferencing, information about examinations and other useful documents are alsoplaced in the group for your access.

When you commence each subject, you will be sent an email that will allow you toaccess the Google Group for that subject. A step-by-step guide on how to accessGoogle Groups follows.

STEP 1: Open the email(please check your spam box if you cannot see the email in your in box)

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Step 2: Sign in to the Google Group

If you are not signed in to a Google Account

Click on the 'sign in and apply for membership' as indicated above. This will allowyou to sign in to Google Accounts, Apply for a Google Account (if you don't alreadyhave one) and enter the group.

If you are already signed in to a Google Account

Refer to Step 4 you should be permitted to access the account automatically. Ifthis doesn't happen, then please click on 'Apply for membership'.

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Step 3: Sign into your Google Account

(1) If you already have a Google account, please sign in.

(2) If you do not have a Google account, please create one **

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** Note that creating a Google Account DOES NOT automatically give you a newemail address. It just associates a Google Account with your existing emailaddress.

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Step 4: Set up how you want to participate in the group.

Our suggestions are below.

You MUST specify a nickname. Your name is probably a good idea.

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Please note that you must click on 'Accept invitation' to access the group.

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Step 5: Access and Explore the online area of the group

Note the areas 1, 2 and 3 above which will have information for your reference.

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2.7 Assignment Submission

You are required to submit your assignment online through the website servicecalled Turn It In. Instructions are as follows.

STEP 1: You will receive an email like the one below.

Click on the link in the email: http://submit.ac.uk

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http://submit.ac.uk/http://submit.ac.uk/


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STEP 2: Enter the 'Turn It In UK' website

After you click on the link in the email, you will see the following web site (orsomething similar)

Click on [user login]

Use the username and password in the email to log in.

You will be prompted to change your password. Please do so and choose apassword that you will remember. Write it down somewhere just in case.

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STEP 3: Enter the class

Click on the class name for the assessment that you are going to submit.

STEP 4: Click on the 'Paper icon' next to the name of the assignment you willbe submitting.

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STEP 5: Upload the file to the system

Fill in the fields as requested, select the file using the browse button, and click on'SUBMIT':

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STEP 6: Verify your submission

You will see the screen below, which will have a copy of your assignment printedout. Read your assignment AND VERIFY THAT IT IS ALL THERE. If it is OK, click on'yes, submit'.

If there is a problem, click on 'no, go back' and upload your file again.

The file types that will be accepted are: MS Word, WordPerfect, PostScript,PDF, HTML, RTF, and plain text.

TROUBLESHOOTING TIP: If you have trouble submitting your file using MicrosoftWord, then use the cut and paste method. To do this, go back to Step 5 andchange the 'submit a paper by' to 'cut and paste' instead of 'file upload'.

STEP 7: Once your assignment has been submitted, your screen will show

confirmation of the submission and email you a digital receipt to confirm that yourassignment has been received by the system.

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SECTION 3: CITATION & PLAGIARISM

Please see the attached guide from the University of Wales for information on howto avoid plagiarism and reference for your assignments.

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