#SMSSummit Recap and take-aways
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Transcript of #SMSSummit Recap and take-aways
What I learned at #SMSSummit Best Quotes and Take-Aways
Jessika Phillips
@jessikaphillips @NOWMG
Terence Keaser
@KeaserNOWMG
www.nowmarketinggroup.com
SOCIAL MEDIA Strategies Summit
According to Blue Nile Research, 76% of B2B buyers use three or more channels when researching a purchase.
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When it comes to social media marketing you must multiply yourself You can’t do it all. Use resources, find advocates and build a team.
“Jeremy Goldman @jeremarketer
The future of social is different- people want mico-moments-privacy and NO SPAM.
“Ef Rodriguez Director of Global Social at HTC @Pug
Finding the right balance between vanity & actionable metrics is paramount to evaluating content marketing success.
“Brian Honigman, Honigman Media @BrianHonigman
To be a personal brand you must first define it and promote it. How are you going to stand out and be memorable?
“Phil Pallen @PhilPallen
“Social media now has a spot at the table” - Beverly Jackson , MGM Resorts
Beverly Jackson, MGM Resorts @BevJack
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Social media marketing is the way to build online relationships to grow offline sales.
Kathleen Fetters Digital Intelligence & Analytics Mgr. First Republic
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Content is serious business. If your content sucks, so will your results. period
Peg Samuel @socialdiva
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Don’t think like a marketer; think like a customer.
Why is your company on social media to begin with? Is it to grow awareness, sales, improve satisfaction or all of the above.
Are you speaking to the right audience?
Do you have the right mix of content and conversation?
Carlos Gil @CarlosGil83
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“ According to 41 Stories, having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.