A B i - a n n u a l P u b l i c a t i o n o f S M S , V a r a n a s i

Vol.

11 N

o. 1

July

-Dec

embe

r, 20

12

Estd. 1995

Inside This IssueFrom Director's Desk

BBA-BCA Orientation Program

Independence day Celebration

Workshop by MCA Students

SMS NGO “Shastra”

MCA Orientation Programme

Teachers Day Celebration

Personality Training Workshop

SMS Faculty Members honoured

Guest Lecture on 'Cloud Computing'

Blood & Eye Donation Awareness Camp

PGDM Student won first prize

Quiz Competitions

National Energy Conservation Day

Adharshila - 2012

Hi - Life Lecture Series

SMART-2012

Corporate Lecture Series

Campus Placement

SMS Scholarships

SMS Shots

PGDM Orientation Programme

Fresher's Party

2

3

3

4

4

4

5

5

6

6

6

7

7

7

8

8

9

10

10

11

12

13

14-15

Inside This Issue

For Private Circulation Only

Editorial Board

A pervasive flexibility towards institutional governance has become the norm of the day, especially for a socially sensitive B-school of the stature of SMS Varanasi, which is destined to encounter a formidable compulsion in not only sustaining the professional impeccability, but to regularly seek to burnish its scholastic image within the relevant global arena. Let us congratulate SMS Varanasi for making a quantum jump on the overall quality pitch of management education in the country, and thus grabbing once more A++ rank to secure a prestigious positioning within the bracket of top-most three B-schools of UP (barring NCR).

The month of July has of course got its own genre of significance in the life-cycle of a B-school, when we get an enamoured opportunity to welcome a fresh lot of new faces. It certainly provides a generic experience to see them romping around in the arrogantly beautiful campus of SMS-empire, ready to imbibe a seasoned delivery of our globally acclaimed curricular contents that reflect a cent-per-cent compliance on the academic canon set recently by the global management education system.

SMS-newsletter with its unique creative licence has certainly attained a blazing success in grabbing your esteemed readership. Generating a propensity to consume among you discerning readers speaks of an acknowledgment of its information pertinence and sufficiency. The current issue is once again brimmed with interesting glimpses of a number of proud moments such as, Orientation programmes for the new entrants in our PGDMs, MCA, and Undergraduate Courses to the Freshers' Parties, Teachers' Day

thcelebrations, 15 August National Festival celebrations, International Industrial Visits, Blood & Eye-thdonation Awareness Camps, SMART 2012, Hi – Life Lecture Series, the 18 Foundation Day Celebrations

of SMS, Robust beginning of an unbelievable track of campus placements once again, and so many other value-adding events.

Understanding its hortatory obligations towards an effective & timely dissemination of the various newly emerged academic areas, the SMS-system has always shown a putative singularity in accommodating the relevant contents within the PGDMs' curricula without any delay. I am sure the days are not very far when SMS will be more proximal to the apotheosis of excellence in the intellectual endeavour.

I close with best of wishes in the New Year – 2013.

(P. N. Jha)

Contact at : newsletter@smsvaranasi.com

Ms. Indrani SenguptaMember

Abhishek Srivastava Chief-Editor

From Director's Desk

Dr. Ravi Shekhar VishalMember

Prof. P. N. Jha

2

BBA - BCA Orientation Programme

AICTE approved Post Graduate Diploma in Management (PGDM) Orientation programme commenced at the School of Management Sciences (SMS) Varanasi with an underlying principle from the corporate world concerning life ambitions.

The Chief Guest of the Orientation Programme, Mr. Rakesh Seth (Vice President-Corporate HR, Fedders Lloyd Corp. Ltd.), in his address to the fresh batch of students said that it is important to have ambitions in life and management is the only field that gives the breadth and depth of different integrating subjects that ultimately help in decision making.”

The Guest of Honour, Mr. Subhomoy Chatterjee (Head, HR, Bajaj Corp. Ltd.) encouraged the students to search for unity i n a l l t h e i r endeavours.

Eighteenth batch of PGDM programme got off to a flying start

The 16th batch of 'Bachelor of Business Administration' (BBA) and 15th batch of Bachelor of Computer Applications (BCA) programmes began at the campus of School of Management Sciences.

Inaugurating the function, the Chief Guest, Prof. P. Nag, Vice-Chancellor, Mahatma Gandhi Kashi Vidyapeeth said that in the post globalised economy students should work towards gaining better insights about technology

m a n a g e m e n t , national resource management and legal issues especially in the post UN laws, International Conventions and National laws. Prof. Nag further emphasised that global business is a reality and h e n c e i t s e f f e c t i v e management is important.

In his address, Guest of Honour, Prof. S. K. Singh, Dean-FMS BHU blessed the students and said that development of capabilities, skills and farsightedness is an essential ingredient to get success in corporate endeavours.

Welcoming Mr. Subhomoy Chaterjee, Head HR, Bajaj Corp. Ltd.

PGDM 18th BatchChief Guest Mr. Rakesh Seth, Fedders Lloyd Corp.Ltd.

Executive Secretary along with Prof. P. Nag & Prof. S. K. Singh

Guests Felicitation by Executive SecretaryBBA & BCA Freshers

3

MCA Third Semester students Jitesh Kumar rai, Sarvesh Tripathi, Vinay Singh, Shraddha Jaiswal, Rohit Kumar & Shweta Chaurasia together conducted a unique Workshop for the participants of BCA third semester students on "Programming Principles in C Language".

Workshop Conducted by MCA Students

SMS NGO “Shastra” on its apparent way

SMS NGO 'SHASTRA' once again on its way to accomplish its mission, visited Kashi Anathalaya in Lahurabir, Varanasi on Sunday 19th August' 2012 on the occasion of Independence day and Eid with the unstinted support of the college authorities and student members. Imbibing the culture of Corporate Social Responsibility, members distributed drawing and study materials to the orphans and organized a Drawing competition among them.

NGO members distributed r e f r e shmen t packe t s among the offspring as a small act to bring smiles and happiness on their faces. Now “Shastra” is planning more visits such as to provide necessary help to the underprivileged segment of our society.

th15 August, Independence Day Celebration

School of Management Sciences celebrated the most pious and thauspicious occasion of 15th August, 66 Independence Day. The

Director of the Institute, Prof. P. N. Jha executed the activity of flag hosting on behalf of entire SMS fraternity. Prof. Jha congratulates the faculties, staff and students on such enjoyable and memorable moment. He also commented upon the unique approach of SMS, as institute is making use of Ancient Indian Wisdom by clubbing both Spirituality and Human Ethics in

M a n a g e m e n t education. On the auspicious occasion, students presented series of programs on various themes related to India's Independence. At the end of the program, sweets were distributed among students, faculties and staff members.

Director addressing the Students

Plantation ceremony at SMS

Workshop organising committee

Sketching time at NGO

Prize distribution

Drawings4

Two-day MCA Orientation Programme commences at SMS Varanasi

thThe 15 Batch of Masters of Computer Applications (MCA) programme got off to a flying start at School of Management Sciences amidst the august presence of Dr. S. Lomash, ED, BHEL, Jagdishpur as the Chief Guest and Prof. A. K. Tripathi, IIT, B.H.U. Varanasi as the guest of Honour for the occasion.

A d d r e s s i n g t h e inaugural session, Dr. S. Lomash said that s tudents are the wealth of the nation. The present era belongs to IT and proper integration with management is the divine mantra for attaining corporate success. In his presidential speech, Prof. A. K. Tripathi, said that knowledge is one which liberates. The purpose of education is continuous learning throughout the life. The rate of obsoleteness is very high in IT Sector and therefore

consistent efforts by students to innovate, create and disseminate knowledge are the success mantra.

On 5th September the students in the School of Management Sciences celebrated the Teachers' day with great zeal and enthusiasm. Teachers' day is celebrated in honour of great teacher, scholar and President of India Dr. Sarvapalli Radhakrishnan. The programme started with the lighting of the lamp and garlanding of the statue of goddess Saraswati by Prof. P. N. Jha.

Keeping with the tradition, our s t u d e n t s performed the various cultural events in honour of their teachers. On this auspicious occasion the heart touching and mesmerising dance performance by the students enthralled the audience. Teachers also showca s e d

their respective talents in various categories of events including Singing and Antyakshari.

The unparalleled performances by the teachers and the students make the day memorable and everlasting in the memories of all which everyone cherishes all his life. In the end teachers are felicitated by the students. This event is the hallmark of teacher –student solidarity and cordial relations in the institution.

Teachers' Day Celebrated at Campus with huge excitement

Chief Guest Dr. S. Lomash, ED, BHEL addressing the students

Experts sitting with Students

Dance Performance

Faculties witnessing the performances

Students having a Gala Time5

Faculty members from SMS Varanasi, Mr. Alok Kumar & Dr. Sanjay Saxena (both Associate Professor-Management) were selected by Career Launcher (CL) amongst 50 teachers who were honoured for their exemplary contribution in the field of education in Varanasi city. The 'Teachers' felicitation ceremony' was organised at Hotel Diamond, Varanasi on Sunday, September 9, 2012. The Chief Guest on the occasion was the famous 'SRINI' (R. Srinivas, an alumnus of IIM-Bangalore), founder member of CL Educate

(Career Launcher India Ltd.).

SMS Faculty Members honoured for their teaching contribution

Guest Lecture on 'Cloud Computing' for MCA Students

MCA students of SMS Varanasi witnessed the presence of Mr. Nitesh Kumar, Project Manager, IBM India Pvt. Ltd. in the lush green and adorable campus. He interacted with students and discussed about the topic of Cloud Computing.

Accord ing to Mr. N i t e s h , “ C l o u d Computing is a style of computing which must cater to the following c o m p u t i n g n e e d s :

Dynamism, Abstraction and Resource Sharing”. Furthermore he discussed the problem of server clashes during online operations and also emphasized on the need of management in this segment of internet processes.

Personality Training Workshop

School of Management Sciences, Varanasi witnessed one full day 'Personality Training & Assessment Workshop' for PGDM Ist Semester students at Varanasi Campus. Workshop was conducted by ABBSCISSA HR Consultancy, New Delhi where Mr. B.M. Das, Chief Operating Officer, ABBSCISSA along with Ms. Jayanti Mishra initiated the session. In full day long training workshop, various personality assessment and developmental activities took place including Numerical Test , Verbal Reasoning, Clerical Aptitude, Map problems, Group Discussion Activities, Story Writing & Personal Interviews. Organizers provided inputs to students on basis of their performances in various activities on individual basis.

Award Winners of the ceremony

Mr. Alok Kumar

Dr. Sanjay Saxena

Ms. Jayanti Mishra conducting the workshop on Personality Development

Event Inauguration

Mr. Nitesh Kumar, IBM India Pvt. Ltd.

6

PGDM Student of SMS Varanasi won first prize at Lucknow

On the occasion of Voluntary Blood Donation Day [October 1], a blood donation camp was organised at the Campus where faculties, students and staff voluntarily donated blood. Furthermore the importance of Eye Donation was also discussed amongst the students. Medical practitioners inspired these students to voluntarily donate eyes and blood and serve the humanity. The programme was organised under the aegis of SMS - Social Welfare Club "Rainbow". The endeavor was supported by two NGO's "SHASTRA" and

"Transforming g r o u p " . T h e p r o g r a m m e w i t n e s s e d t h e august presence of Dr. M. Hakeem, (IMA, Varanasi), Dr. Abhishek Chandra (Asst. Prof. IMS, B.H.U.) and Dr. Shekhar (Grief Counsellor, IMA, Varanasi).

Blood & Eye Donation Awareness Camp

Mr. Nirmalya Sen, PGDM III Semester student of SMS, Varanasi has won the FIRST PRIZE at SMS PRASTUTI 2012 - The Summer Training Project Presentation competition held on October 06, 2012 at SMS Lucknow Campus.

Among the 40 contenders from 12 B-Schools, Mr. Sen stood first and won the cash prize of Rs. 10,000 along with the shield.

Quiz Competitions organised under Synergy - Literary Club for undergraduate students

All the odd semester students of BBA and BCA programmes participated in Quiz activity which was conducted in two Mega rounds. First round was the Preliminary written round. The final round comprised of 5 different sets of general knowledge, reasoning, famous personalities, audio – visual and on different vicinities of IT.

Director of the institute Prof P. N. Jha, Registrar Mr. Sanjay Gupta and

other faculty members of various departments were present at the test venue to bestow their blessings on the students.

Students at Registration Counter

Students donating their Blood

Mr. Nirmalya Sen, PGDM Student receiving the Award

Quiz Time at SMS

Prize winners along with their Gurus

7

SMS Celebrates National Energy Conservation Day

Fresher's Party

N o doubt, a p o i s e d occasion for the s e n i o r students t o welcome their

juniors with a Fun, Frolic, Smiles and rejuvenated Spirits marks the start of the academic session in SMS. It has been the culture at SMS to begin such auspicious day with the lighting of the lamp and garlanding of Goddess Saraswati. The mesmerizing music, songs, flash freezing lights and sometimes the rowdy students are the defining moments in the party. It is the day of love, affection, trust and above all the bond of togetherness and belongingness.

School of Management Sciences organised a program on National Energy Conservation Day amidst the presence of corporate and academic dignitaries from different institutions. Speaking on the occasion, Prof. P. N. Jha, Director, SMS said that we should constantly find innovative ways to preserve energy in our professional lives on a regular basis.

On this occasion second national online Essay Competition "YOG-2” (Youth on Green) was also launched. This essay competition was unique in the sense that right from essay submission to declaration of the winners and certificates distribution, all was to be "On- Line". A two hour power cut was also scheduled to commemorate the day and showcase our commitment towards energy conservation.

Nach ke Dikha

Fun Time

Dancing StarsStudents enjoying the party

Director's View on Energy Conservation

Faculties owing oath to preserve energy

8

School of Management Sciences (SMS), Varanasi completed its 17 years of existence on November 10, 2012.

thThe Institution celebrated its 18 Foundation Day “Adharshila” amidst joyous fervor and competitive spirit with students participating in the day long competitive events covering events in academic and cultural arenas. A traditional 'puja' was performed at the Campus in the early morning hours.

Inaugurating the day-long event “Adharshila 2012” at SMS Campus, Prof. P. N. Jha (Director-SMS) said that it is a momentous occasion for the entire SMS family to have

covered a gracious sojourn of seventeen years in which the institution developed itself as one of the leading centres of Management and Computer education in the country.

The Inaugural function witnessed the musical and mesmerizing cultural performances by the students of SMS which included Sufi song, Rajasthani dance, Western dance, Skit and Fashion show). The students cheered the performers with full enthusiasm, zeal and verve. The events included Crossfire (SMS Quiz), Antyakshari and a

sequence of dance, song and other cultural programmes.

On this auspicious occasion following Staff members of S M S , Va r a n a s i S h r i Dharmendra Kumar Singh, Shri K.P. Sharma, Shri Debpriyo Banerjee, Shri Vishnu Chandra Pandey,

Shri Jagdish Srivastava & Shri Pradeep Jaiswal were felicitated by the Management for completing their ten years of dedicated service to the institute.

thPhenomenal fervor on 18 Foundation day “Adharshila”at SMS, Varanasi

Glimpses of the Fasion Show

Felicitation of Employees

Glimpses of Ramp WalkPuja on Adharshila Day

Group Dance

Folk Dance

9

State level Scholarship competition "SMART-2012" organised at campus

School of Management Sciences (SMS), Varanasi organized the online State Level Competition "SMART- 2012" on 8th & 9th December, 2012. More than 1,000 students from 50 different schools and colleges in the state participated in the competition and showcased their a n a l y t i c a l , r eason ing and mental ability.

Prof. Jha congratulated the winners. In the competition, in the graduate section, the first and the second prizes were taken by SHEPA and the third prize was won by Vasanta College for Women, Rajghat, Varanasi. In the Intermediate section the first and third prizes were captured by students of C.H.S. Boys College, Varanasi and second prize was taken by St. Atulanand, Varanasi. The first prize in both the sections of SMART-2012 comprised of a cash reward of Rs. 15,000/- each, the second prize Rs. 10,000/- each and the third prize Rs. 5,000/- each. Besides this, five consolation prizes or Rs. 2500/- each in both the sections were also distributed. In addition to the cash reward, the winners also received a citation and a trophy.

Hi - Life Lecture Series

Guest Lecture by Prof. Tarun Gupta from Western Michigan University, USA and Prof. Subramaniam Ganesan from Oakland University, USA.

SMS witnessed the august presence of academic doyens in the Hi- Life Lecture Series. The key speakers in the lecture series were Prof. Tarun Gupta from Western Michigan University, USA, Prof. Subramaniam Ganesan from

O a k l a n d U n i v e r s i t y , USA. & Mr. S. Y. Siddiqui, Chief O p e r a t i n g Officer, Maruti S u z u k i I n d i a Limited. The role of Technology in imparting quality e d u c a t i o n t o

students was discussed. Speakers emphasised on the fast paced technologies, the education system for faster adaptability to technology. They also emphasized students to follow ME Vs ME principle to sustain and prosper in the corporate world.

Prof. Jha felicitating Prof. Ganeshan, Oakland University, USA.

Prof. Jha felicitating Prof. Tarun Gupta, Western Michigan University, USA.

Exec. Secretary along with COO, Maruti Suzuki, Mr. S. Y. Siddiqui.

Director Presenting the Trophy to Winners

SMART 2012 Winners

10

Corporate Lecture Series

Series of Corporate Lectures were organized throughout the present academic session for the undergraduate & postgraduate students. The key speakers were Mr. Shivam Bansal, Director, J. J. Plastalloy Ltd., Varanasi, Ms Charu Malhotra, HR-Manager, ITC Wills Lifestyle, New Delhi, Mr. Ashish Nigam, Director- Dr Reddy's Laboratories Ltd., Mr Parth Anant, and Manager Creative Operations, Radiance Marketing, Mr. R.

K. Arora, Head HR, Logistics Services Ltd., New Delhi, Mr Dinkar Singh, Regional Customs & Regulatory Affairs Manager, DHL Express and Prof. B. P. Singh, Former Head and Dean, Delhi School of Economics. The invitees discussed the various aspects of Entrepreneurship and its relevance in present business environment, job prospects, real time challenges and the possible solutions to the existing problems in business operations, They shared their lifelong experiences in a short session with the students at the same t i m e

mo t iv a t ed the students for their academic and other assignments at SMS.

Talking about the Express Logistics, eminent speakers discussed about the career prospects for the MBA's in different functions of Express Logistics companies and also gave the students a deep insight into the skill set required to build a career in express logistics industry, apart from answering the questions of students related to the different aspects of express logistics, international business, supply chain management.

Ms Charu, discussed about the professional scenario after completion of Post Graduate Courses. She also emphasised on the need of trained human resource in the corporate arena. She has opined that Management Graduates will have to join the industry at the entry level jobs. Thereafter they may move ahead on the basis of their skills and managerial abilities.

They shared their lifelong experiences in a short session with the students at the same time motivated the students for their academic and other assignments at SMS.

Mr. Ashish Nigam, Director- Dr Reddy's Laboratories Ltd.

Ms Charu Malhotra, HR-Manager, ITC Wills Lifestyle

Mr Dinkar Singh, DHL Express

Students enjoying lecture session with their faculties

11

• Zydus Cadilla

• Mother Dairy

• Unity Earthtech

• Vishal Retail Ltd.

• India Mart

• Litchi Knowledge Center Pvt. Ltd.

• ITC Wills Lifestyle Ltd.

• Ego Flooring Pvt. Ltd.

• Info Edge India Ltd. (99acers.com)

• Vodafone

• Bajaj Corp. Ltd

• SKS Microfinance Ltd.

• Instant Placement

• Vaibhav Pariwar

• Capital IQ

• ACELERAR Technologies Pvt. Ltd.

• Kamdhenu Ispat Ltd.

• Berger Paints India Limited

• Ceasefire Industries Ltd.

• SBI Life Insurance

The placement is one of the ultimate dreams of students after finishing their PG course. School of Management Sciences appreciates such expectations of its future managers, therefore likewise every year, this year too in the same fashion, SMS arranged a scheduled and well planned Placement Season divided in two phases. The first phase initiates from the month of October and ends by December 31st, further followed by the second phase from January onwards to supplement the activities of first phase. This year also, numbers of corporates have appreciated potential of student in PGDM, MCA and other courses at SMS, Varanasi.

SMS Varanasi holds the pride to announce the first phase of student's campus recruitment, more than four dozen Marketing, Finance, HR and IT companies were invited in the college campus especially for PGDM & MCA students.

In brief following companies had recently visited Institute for Campus Placement:

Selected Students along with their Chairman, T & P, Dr. Sanjay Saxena.

Group Discussions: Crucial Time for StudentsCompany Officials taking Interviews

Campus Placement at SMS session 2012- 2013

• ITC Limited.

• ICICI Securities

• Glaxosmithkline Pharmaceuticals Ltd.

• JK Technosoft Ltd.

• Softpro India Pvt.ltd.

• CETPA Infotech Pvt. Ltd.

• 3Pillar Global

• Agile Softech Pvt. Ltd.

• Ocean Websoft Pvt. Ltd.

• Triveni Household Items Pvt. Ltd.

HR Heads with students

12

SMS Scholarships

• Scholarship for New Admissions in Post Graduate Studies

Dr. Sarvepalli Radhakrishnan Scholarship for New Admissions in PGDM

Dr. Sarvepalli Radhakrishnan

Scholarship

Attractive scholarship scheme is offered to our new students in various PGDM programs.

The quantum of such scholarships would be distributed as per the details given below:

Percentile obtained in CAT/MAT/XAT/CMAT

Slab of Scholarship applicable in PGDMs Courses

60% to less than 70% 15% of First Year Fee

70% and above 20% of First Year Fee

Merit Scholarship for New Admissions in PGDMThe quantum of such scholarships would be distributed as per the details below:

Babu Nageshwar Singh Scholarship for New Admissions in PGDM, MBA, MCA

Percentage obtained in Graduation (Any Discipline)

Slab of Scholarship applicable in PGDMs Courses

70 % and Above 15% of First Year Fee

Throughout 60 and above (X, XII & Graduation)

20% of First Year Fee

This scheme will be applicable for New Admission in PGDM, MBA, MCA Courses.

The quantum of such scholarships would be distributed as per the details below:

Percentage scored in SMART Slab of Scholarship applicable in PGDMs, MCA courses

60% and above 10% of Total Course Fee

Overall Percentage of Marks attained by Student in BBA/BCA

Courses at SMS

Slab of Merit Scholarship applicable in PGDMs/

MCA Courses run at SMS

10% of Total Course Feeless than 70%

15% of Total Course Fee70% and above

Percentage obtained in 10+2 (Any Discipline)

Slab of Scholarship applicable in BBA, BCA Courses

70% and above 10% of First Year Fee

Percentage scored in SMARTSlab of Scholarship applicable

in BBA/BCA courses

60% and above 10% of Total Course Fee

Scholarships to SMS Varanasi Students offered by UP State Government:

U. P. Govt. has started a scheme of giving scholarship and fee reimbursement of Students whose parent’s yearly income from all sources does not exceed Rs. 2 Lac to alleviate the financial burden of students of all the categories.

Scholarships for the weaker section are provided through the Samaj Kalyan Vibhag, U. P. Government. The basic criteria for govt. scholarships are as follows:

• Guardian must have their annual income less than Rs.200000.

• Student must have a good academic record.• Max. amount upto Rs. 25000/- scholarship is provided by

the govt. to help students as a fee compensation.• An amount of Rs. 5500/- is awarded by the govt. as a study

scholarship annually.

Babu Nageshwar Singh Scholarship

The quantum of such scholarships would be distributed as per the details below:

SMART

MSental

est

bilityecognition

SMS Mental Ability Recognition Test (SMART) Scholarship

• Scholarship for New Admissions in Under-Graduate Studies

Merit Scholarship for New Admissions in BBA, BCA & B. Com-Hons.

The quantum of such scholarships would be distributed as per the details below:

SMS Mental Ability Recognition Test (SMART) Scholarship

This scheme will be applicable for New Admission in BBA and BCA Courses:

Scholarships for Existing Students

Prof. Mukund Lal Scholarship for Semester Toppers

School of Management Sciences, have system of providing adequate scholarships towards toppers of each semester of various Graduate and Post-Graduate Programmes:

Prof. Mukund LalScholarship

• PGDM • MCA • BBA• BCA

13

SMS SHOTSSMS SHOTS

14

SMS SHOTSSMS SHOTS

15

Estd. 1995

School of Management Sciences

Varanasi

City Office :

Hathua Market, Varanasi 221001

Phone : 0542-2415842, Fax : 0542-2418742

Campus :

Khushipur (Mohansarai-Mughalsarai Bypass)

P.O. Bachhaon, Varanasi 221011

Phone : 0542-2271770/71/72, Fax : 0542-2271773

info@smsvaranasi.com, admissionsms@rediffmail.com

www.smsvaranasi.com