SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances”...
Transcript of SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances”...
![Page 1: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/1.jpg)
“In this new wave of technology, you can't do it all
yourself, you have to form alliances” – Carlos Slim
Helu
WELCOME
![Page 2: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/2.jpg)
Brian M. Nohe
President, SMS Audio
![Page 3: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/3.jpg)
Michael A. Bell
Vice President General Manager, New Devices Group - Intel
![Page 4: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/4.jpg)
CARMELO ‘MELO’ ANTHONY
INTRODUCING SPECIAL GUESTS
CURTIS ’50 CENT’ JACKSON
![Page 5: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/5.jpg)
![Page 6: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/6.jpg)
![Page 7: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/7.jpg)
Today
Source: The NPD Group/Headphones Ownership and Application Report
![Page 8: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/8.jpg)
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
Opportunity
![Page 9: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/9.jpg)
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
In 2013, the headphone market increased
11% to $2.3 billion
In-ear style headphones comprised
51% of total sales
Water resistant headphones
Increased 51%
Among headphone consumers
Exercise is the #1 use (66%)
For the 18- 34 year old segment, the percentage
Increases to 75%
Audio Market
Source: Citrix, February 2014
![Page 10: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/10.jpg)
Fitness Market
Source: NPD Data, 2014, www.npd.com
![Page 11: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/11.jpg)
Source: NPD Data, 2014, www.npd.com
![Page 12: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/12.jpg)
Source: NPD Data, 2014, www.npd.com
![Page 13: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/13.jpg)
Source: NPD Data, 2014, www.npd.com
![Page 14: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/14.jpg)
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
• More convenient and more comfortable method of
heart rate monitoring
• Convenient features for users who demand
premium headphones that cater to their fitness
needs
Audio + Fitness = Opportunity
![Page 15: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/15.jpg)
![Page 16: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/16.jpg)
Fusing Fitness + Technology:
• Built-in optical sensor
• Continuously measures heart rate
• Removes noise signals caused by body motion
One-Device Workout Accessory
for Ultimate Comfort:
• Delivers heart rate tracking
• Enables peak performance and progress tracking
Product Highlights
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
![Page 17: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/17.jpg)
No Batteries Or Charging Required:
• Powered by the audio jack, through the user’s
smartphone/audio player
Sweat & Water Resistant:
• IPX4 rated for protection against sweat and
resistance to water
Product Highlights
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
![Page 18: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/18.jpg)
Tuned-in Fitness:
• Listen to the music you love to stay motivated
• Gather useful data about your health
Accessories:
• Tangle-free flat cord
• In-line microphone
• Neoprene carrying case
• Three sizes of ear tips and silicone wings
for custom fit
Product Highlights
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
![Page 19: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/19.jpg)
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
![Page 20: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/20.jpg)
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio. Source: Business Insider, December 2013- June 2014
• BioSport headphones will work seamlessly with
RunKeeper.
• RunKeeper support will enable users to plan fitness
routines and track progress.
• Users will be motivated to routinely reach peak
performance levels.
![Page 21: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/21.jpg)
All designs and images are the property of SMS Audio™. Any reproduction of any kind is strictly prohibited without prior consent of SMS Audio.
Packaging
![Page 22: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/22.jpg)
CARMELO ‘MELO’ ANTHONY
INTRODUCING SPECIAL GUESTS
CURTIS ’50 CENT’ JACKSON
![Page 23: SMS Audio BioSport In-Ear Headphones powered by Intel · yourself, you have to form alliances” –Carlos Slim Helu WELCOME. Brian M. Nohe President, SMS Audio . Michael A. Bell](https://reader033.fdocuments.us/reader033/viewer/2022041923/5e6cc1bd4d998b7b0c31127e/html5/thumbnails/23.jpg)
Q&A