Smlxl dentsu+kamakura
Transcript of Smlxl dentsu+kamakura
NO STRAIGHT
LINES: making sense of our non-linear world
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Anthropological view of culture Dentsu + Kamakura
Faultlines
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
As as a new economy takes hold, as a
consequence of the old one faltering, it
unleashes a powerful set of forces that cleave the
fabric of the economy along fault lines.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Between new industries and mature ones
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Between modern organisations and firms that stay attached to the old ways
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
In capabilities between those trained to participate in the new technologies and those whose skills become increasingly obsolete
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Structurally between thriving new industries and the old regulatory system
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
This non-linearity is causing a comprehensive restructuring of society at large – breaking old models of organisation
The trilemma of a non-linear world
Social Organisation
Economic
network complexity
social complexity systems complexity
Organisational, social, economic
change
Ambiguity: the coming age of
uncertainty
Our reaction to living in an ambiguous world… fearfulness
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fearfulness leads to fundamentalism…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentalism of many types
Intolerence…
alex
ey-t
itar
enko
_city
-of-
shad
ows-
03
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Me, We – Jung re-wired for the 21st Century
I + We = why?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
What affects us today has a great deal to do with answering this question
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“Me We”
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Ali’s shortest poem
“I” Needs “We”
to truly be “I”
carl jung
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Me
Single Many
Other Family
Community
Self ?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Identity and belonging (community, and social cohesion) is defined by how we meaningfully connect with the world around us
Imag
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Human nature is not like a machine
power This is a story about
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,
state, government, society, commerce
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Q: did the Catholic church see Gutenberg coming?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power
A technological revolution…
alan moore | www.smlxtralarge.com | media hungary 2011
Or a social one? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
HOS Human Operating System
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“Networked communication
media is the
connective tissue
for society”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Literacy + designing for participatory cultures
alan moore | www.smlxtralarge.com | hyperisland 2011
Folk culture ?
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Culture made by the folk by us you and me - participatory
http://www.,lickr.com/photos/nathaninsandiego/2723981272/
Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture
Participatory culture
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
2005 YouTube
36 hours video every 60 secs of every day
Facebook A congregation of 650 million
Myspace Destroyed by News Corp
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“The production of shared software is communism” steve balmer
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Mutuality is our business strategy” Alan Rusbridger –
“
2010
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Language enables us to properly describe the world around us, and engage in meaningful action
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Everyone has a voice || The tools of creativity are widely distributed || It’s easy and cheap to experiment || Capability counts for more than credentials and titles || Commitment is voluntary || Power is granted from below || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies || Communities are self defining || Individuals are richly empowered with information || Just about everything is decentralized || Ideas compete on an equal footing || It’s easy for buyers and sellers to find each other || Resources are free to follow opportunities || Decisions are peer-based.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
read & write
http://www.flickr.com/photos/9912988@N02/2696483201
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
An “old-new” cultural economy: markets are conversations
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
blendedrealityBlended reality Its not online or
offline…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
People embrace
what they
create
Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Embedded Sociability
http://www.,lickr.com/photos/an_untrained_eye/1195966967/
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open
Innovation Legal
Frameworks Business Models
Api’s
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Break
New ways of organising making/creating, marketing + economics
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The story of Local Motors reinventing the automotive industry
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
http://www.flickr.com/photos/10359714@N03/3056979962
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The design problem & challenge
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
what if…
we build the car of your dreams?
it was green?
we made it in your town?
we listened
we did it?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
How do you create the company as a community?
Co-creation and community
Competition & Community
Threadless Local Motors
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Mutuality is our business strategy
Deconstructing organisation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Markets are conversations
A community of practice
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Lessons
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production
whole systems
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentally changes the relationship to supply and demand
Distributed knowledge network both Hyperlocal & Superglobal
knowledge
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.
legal, innovation, community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.
accelerated innovation with community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5
velocity and cost
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.
economics, people, regions
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
C
Constant Feedback loop
aka: the learning organization
learning
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.
summary
6principles
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate: “new and augmented description of Earth corrected for the use of navigation”.
The cultural challenge of
how we get from here to there
philosophy skills
process motivation
tools
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[1] Participatory cultures
& tools
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[2] Craftmanship
The maker of civilisation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[3] Adaptiveness
The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[4] Ambiguity
Learning to deal with an uncertain
world
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open Innovation Legal
frameworks
[5]
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[6] Epic: seek epic wins
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
No Straight Lines video: http://ht.ly/4HkLp
Learn more http://ht.ly/4BF7g
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.
With his insight on these interlocking trends; Alan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.
Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.
More info about what we do: http://ht.ly/4BFrB Information on No Straight Lines: http://ht.ly/4BF7g
NO STRAIGHT
LINES: making sense of our non-linear world
@alansmlxl | www.smlxtralarge.com
no straight lines introduction 2011