SMKTG FINAL SMKTG FINAL PROMOTIONS PROMOTIONS

PROJECTPROJECTA Helpful SampleA Helpful Sample

The Idea:The Idea: On January 20, 2010 the Siena Men’s On January 20, 2010 the Siena Men’s

Basketball team takes on their hated rivals Basketball team takes on their hated rivals the Marist Red Foxes in the annual Dr. M. L. the Marist Red Foxes in the annual Dr. M. L. King Tournament. King Tournament.

To add hype to this always sold out event, To add hype to this always sold out event, Yankee Trails Travel Yankee Trails Travel (one of Siena’s Proud (one of Siena’s Proud Sponsors and travel agent) , has agreed to Sponsors and travel agent) , has agreed to sponsor the “Half Court Shot to Cruise” sponsor the “Half Court Shot to Cruise” contest. contest.

Promotional Plan OutlinePromotional Plan Outline PricePrice

– Varied per seating location ($8 - $25)Varied per seating location ($8 - $25) PlacePlace

– Times Union Center, Albany, New YorkTimes Union Center, Albany, New York ProductProduct

– Siena Saints Men’s BasketballSiena Saints Men’s Basketball PromotionPromotion

– ““Half Court Shot to Cruise”Half Court Shot to Cruise” by Yankee Trails by Yankee Trails All fans 18+ receive a complementary Siena and Yankee All fans 18+ receive a complementary Siena and Yankee

Trails luggage tag upon entry to arena. A random tag Trails luggage tag upon entry to arena. A random tag number will be called at the last media timeout of the 1number will be called at the last media timeout of the 1stst half. Lucky tag number will then have a chance to hit a half. Lucky tag number will then have a chance to hit a half court shot to win a 7 day cruise of their choice. half court shot to win a 7 day cruise of their choice.

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