William B. Smith, Jr. San Jose, California | 408 398-5111 linkedin.com/in/billsmith | williambsmithjr@gmail.com Proven, Enthusiastic Tech Marketing Executive with an Outstanding Business Development Record Strategic, technically astute, “roll-up-my-sleeves” marketing leader with broad experience in consumer electronics, digital video distribution and discovery, entertainment software/middleware, and advertising. Exceptionally gifted at re-articulating complex concepts into digestible prose. Extensive corporate, agency-side and publisher-side background leading to revenue and shareholder value growth. • Digital video, networking, entertainment • B2B go-to-market strategy • Integrated marketing programs • Product marketing and launches

• Salesforce optimization and marketing automation • Event management • Brand and product evangelism • Consultative and motivational team leadership

Achievement Highlights

• At Rovi, I was part of the management team that grew annual revenues by an average of $60 million; I’ve been awarded numerous honoraria for outstanding achievements and consistently surpassing expectations; I was part of the marketing team that successfully transformed the business from a DVD copy-protection company to one that focuses on entertainment discovery and audience analytics as its core businesses.

• At Mediabolic, I established a global marketing and communications framework, organizing an innovative marketing mix that included product launches, consumer electronics (CE) industry analyst relations, event and web marketing, public relations, and speakers’ bureau. I am credited with positioning the start-up for its eventual acquisition by Macrovision, with multi-million dollars in stakeholder ROI.

Career History Rovi Corporation (formerly Macrovision), Santa Clara, CA 1/2007 – Present Senior Director of Global Marketing Programs Rovi is an entertainment discovery innovator and global pioneer of TV guide technologies, entertainment metadata, intellectual property protection, and video management technologies for the media and entertainment industry. Macrovision acquired TV Guide in 2008 and rebranded as Rovi in 2009. 130M+ users, 5,100+ patents, 1,500 employees. Leadership Summary: I direct B2B marketing and sales enablement for four target verticals: consumer electronics OEMs, multichannel video programming distributors (cable, satellite and over-the-top TV), entertainment companies and retailers, and advertisers. I am responsible for promotional demand generation initiatives including advertising, direct marketing, content marketing, customer communications, events, sponsorships and social media. I direct a team of 12 executives and managers: 5 in the USA, 4 in Asia, and 3 in Europe. Additionally, I lead internal and external creative resources on a project-by-project basis. Achievement Highlights: • Honors – Winner, Advertising Age SAM Award for achieving notable ad campaign effectiveness scores,

2012; Winner, Outstanding Contributor Award, Digital Living Network Alliance (DLNA) for value proposition innovations in the CE space, 2010. Throughout my tenure at Rovi, I was awarded maximum annual bonuses.

• Bottom Line – I grew multi-million-dollar market share increases annually. Over the course of six years, I contributed to driving annual revenue increases averaging $60M (from $400M in 2007 to $700M by 2013).

• Marketing – I segment audiences and produce 125-200 demand-generating targeted campaigns per year. I improved response on search engine marketing on Google’s AdWords program through keyword and target refinement, achieving more than 21M ad impressions with a nearly 1% click-through rate. By focusing on audience targeting and emphasizing creative innovation, I catapulted website traffic in 2014 by 35%. I also lead the content marketing effort and drive campaigns around B2B social media marketing using Twitter, LinkedIn and YouTube as promotional portals.

• Technical Management – Adding video into the marketing mix, I produced and edited promotional, PR and training content, promoted Rovi’s Entertainment Store, and developed technology demonstration videos for key accounts including Samsung, Panasonic, Toshiba, Delphi and Denso. I serve as the de facto “chief demonstration officer,” generating content and presenting it before key customers, press, analysts, investors, and Rovi’s board of directors. I drove the marketing effort around Rovi’s implementation of Salesforce.com, Pardot, and ExactTarget, enhancing sales force productivity and marketing automation best practices.

• Event Management – I developed a demand generation and relationship marketing solution covering more than 60 major industry events in 2013 and 2014 including: CES, NCTA The Cable Show; NAB; South by Southwest; Sundance Film Festival; Mobile World Congress (Spain); IFA (Germany); IBC (Netherlands); CEATEC (Japan); Computex (Taiwan); CCBN (China); and multiple Rovi-hosted mixer events worldwide. I oversee CES, Rovi’s largest externally facing marketing project. At CES 2015, I oversaw 300+ meetings, and the show facilitated the publication of 172 unique news articles representing a global readership of more than half a billion readers.

• Advertising Management – I directed advertising strategy and creative development for the following publications: TWICE; CEA SmartBrief; Advertising Age; Adweek/Brandweek/Mediaweek; MediaPost; eMarketer; Cynopsis; CableFax; IAB SmartBrief; Variety; Hollywood Reporter; and Home Media Magazine. My most recent campaign generated more than 6M ad impressions and thousands of clicks.

________________________________________ Mediabolic, Inc. (acquired by Macrovision/Rovi), San Mateo, CA 3/2005 – 1/2007 Director of Marketing Mediabolic was a start-up that developed (middleware) software that enables CE and PC device manufacturers to ship standards-compliant connected entertainment products. Our software let TVs, stereos and DVRs access digital music, photo, and video across local-area networks. The company was founded in 1999 and had 50 employees. Leadership Summary: At Mediabolic, I had direct responsibility for global communications, including public relations, product marketing (product launches, point-release updates), CE industry analyst relationships, events and web marketing. Achievement Highlights: • I was part of a two-person team that defined marketing strategy and scope, culminating in the company’s

$43M acquisition in 2007 by Macrovision. Mediabolic became a profitable business during my tenure. • I wrote and published more than 15 by-lined articles, resulting in thousands of impressions, and spoke on

panels at industry events including IFA (Berlin), Intel Developer Forum, Freescale Technology Forum, and the Connections Digital Home Conference.

• I ran an extensive partner marketing program with leading CE and PC peripheral brands including Intel, Sharp, Seagate, Philips, NXP Semiconductor, Freescale Semiconductor, and Buffalo Technology.

• I worked closely with C-level management to craft messaging and provide acquisition guidance. ________________________________________

Force 13 Marketing, San Jose, CA 11/2002 – 3/2005 Managing Director and Principal Force 13 was a profitable full-service strategic marketing services agency that I owned and managed. Leadership Summary: At Force 13, I directed all marketing, business development and administrative activities. I supervised 7 creative marketers with matrix management control over client staff, producing media kits, integrated marketing and advertising campaigns, and all types of communications collateral. Achievement Highlights: • I managed all day-to-day account activity. Force 13’s prestigious client base included the United Nations,

CNET Networks, Reed Elsevier (EDN Magazine and Electronic News), Immersion Corporation, Lumenis, IT Business Edge, Boostworks, Tactical Solar, and MediaLive International.

• I launched more than 10 advertising revenue products on IT Business Edge in response to demand for performance-based campaigns.

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Albrycht, McClure & Partners, San Jose, CA 2001 - 2002 Vice President, Marketing and Business Development Albrycht McClure was a strategic communications and public relations agency. • I directed all agency marketing and new business development programs, growing the firm to more than

10 employees (full-time and contract). ________________________________________

CNET Networks/TechRepublic, San Francisco, CA 2000 - 2001 Manager, Advertiser Marketing Programs CNET and TechRepublic are online communities geared to information technology professionals and consumer tech. • I directed all advertiser-targeted product marketing and sales communications initiatives, managing a

6-person team responsible for building, deploying and packaging new ad revenue products. • My team launched 14 new products in 2000, accounting for 77% of ad revenue that year. • Honor – Winner, Tech Republic Sales and Marketing Person of the Year, 2000

________________________________________ Quick Eagle Networks (formerly Digital Link Corp.), Sunnyvale, CA 1997 - 2000 Manager, Marketing Communications Quick Eagle Networks was a manufacturer of wide-area network access hardware. • I directed all marketing and investor relations activities, managing a 4-person team of marcom experts. • I tackled the challenge of a corporate brand change. Efforts included new brand/message development,

trademark research and filing, logo design and implementation, website domain name registration, website architecture and development, and new materials for direct marketing, trade shows, collateral, and investor communications.

________________________________________ Pinkerton Security & Investigation Services, Los Angeles, CA 1994 - 1996 Manager, Global Advertising and Marketing Communications Pinkerton, acquired by Securitas, was the world’s largest private security company in terms of number of employees. • I spearheaded strategic development and execution of successful demand generation programs. • Honor – Finalist, Len S. Pinover Achievement Award, Advertising Production Assoc. of Los Angeles, 1995

________________________________________ Great Western Financial Corporation, Los Angeles, CA 1990 - 1994 Manager, Corporate Communications Great Western, acquired by Washington Mutual/Chase, was the USA’s second-largest savings and loan. • As part of the team responsible for public, investor and community relations, I wrote shareholder letters

that appeared with financial reports, managed internal communications, and supervised print production. • Honor – Winner, Platinum Award, Golden State Annual Report Awards, 1994

Professional Development

Education: Bachelor of Arts, Advertising; Dean’s Scholar; San Jose State University; 5/1990. Professional Affiliations: Direct Marketing Association (DMA), Consumer Electronics Association (CEA) Additional Training: I have attended numerous symposia, seminars and courses on a wide variety of topics related to marketing, market development, personnel leadership, social media, and emerging technologies.