Smipter Pitchdeck 2015

By Koben Lee (Khunniti Navaratna)

We are like an UBERfor DELIVERY&Cash on Delivery

BUTNot Only Delivering Intra-City

We can do for Inter-Citylike

a Last Mile service

Vision : To provide e-commerce infranstruture to South East Asia’s merchants by providing them the best logistic connectivity and friendly payment channel.

Mission : To build a globally scalable software that can connect freelance delivery persons to customers which the software itself will provide us a courier network service as Fedex or DHL.

Market Size

3 Billion Shipmentsby Thailand Post

120 MillionE-commerce Shipments

Smipter aims at 3M shipments at the end of 2016

What have we seen in China?

SF Express is the key logistic company that help Chinese Ecommerce get boom in the recent years.We lived in China for 5 years. We got use to Chinese E-commerce and want to make SF Express for Thailand and South East Asia market

What have we start?In Octrober, after I found that there were no one can help me to ship product of my Facebook shop from Bangkok to Nonthaburi. I back to home and coding. 5 hours later, Smipter launched. Although it was just MVP, we got 5 customers in that day. I stop Smipter by the next day and was planning to created Thailand’s SF Express.

First Order

MVP

What have we start?By December 19thI formed a Smipter teamMr.Supayos the Lazada’s Thailand Co-founder and I served as co-CEO. Mr.Apiwat from KC property served as CMO and Mr.Tanachai from KC property as well served as COO.We got first big order from China Embassy to ship around Bangkok and more customers come. We closed orders that month for 128 orders with 10 customers.

Big Lot from China Embassy

Still MVP

What have we start?

By January, Mr.Supayos leaved to VEO online, but still serve as our advisor.

600 orders were too much for us. So I tried to find solution. We then decided to stop all fixed cost and make all partnership system like Uber does. Smipter then became a software for logistic company.

We moved to our office in Eakamai Soi4 and found so tired to ship product by ourseleve. We couldn’t scale by having lots of fixed cost.

Current Web

Driver APP

Backend

We are about to connect Freelance Delivery Guysto customers. So we can scale up fast

*Freelance Delivery Person is an existing last mile service in Thailand (and many developing countries). They do last mile delivery, but in informal sector. In Thailand, You can find those delivery guys in Rongmeung Area (ขนส่งรองเมือง). They are such a small delivery companies, or individual who is willing to ship product for inter-city. What we do is to connect them into Smipter system.

Smipter App

By April 29th, we launched our first App on playstore and By May 19th on IOS.What we can do is to ship product for inter-city, track product and cash on delivery.

This is how our shipment grow up

15# 128#

671#

1032#

3010#

2400#

0#

500#

1000#

1500#

2000#

2500#

3000#

3500#

Oct# Dec# Jan# Feb# March# April#

Partnership System is developed

A lot of National Holidays

:(

853%

524%

154%

292%

80%

*number of shipments

We have profit, but not yet!

1500$28400$

53270$

150246$

283400$

210525$

800$ 12595$ 27150$

366020$343550$ 342300$

700$ 15805$ 26120$

,215774$

,60150$

,131775$

,300000$

,200000$

,100000$

0$

100000$

200000$

300000$

400000$

Oct$ Dec$ Jan$ Feb$ March$ April$

Revenue$

Expense$

Profit/Loss$

We invest in R&D *currency : Thai Baht

What if we cut our R&D budget?

1500$

28400$

53270$

150246$

283400$

210525$

800$12595$

27150$

75123$

113360$126315$

700$15805$

26120$

75123$

170040$

84210$

0$

50000$

100000$

150000$

200000$

250000$

300000$

Oct$ Dec$ Jan$ Feb$ March$ April$

Revenue$

Expense$

Profit/Loss$

Start using partnership system *currency : Thai Baht

How customer grow?

Summary Growth

Detail Jan Feb March

Total Customer (non member) 24 94 (290%) 106 (12.79%)

Total Customer ( member) 10 49 (390%) 52 (6.2%)

Total shipment per month 671 1032 (150%) 3010 (233%)

Total COD Growth 153 600 (294%) 1239 (100%)

Total NOW Groth 20 100 (400%) 160 (60%)

When our system in phrase one is completedHow our profit margin should be?

WarehouseA DC A DC B WarehouseBCustomer A Customer B

This is Smipter process


Pay at Minimum Price

120 Bahtget 5%

= 6 Bahtget 5%

= 6 Bahtget 5%

= 6 Bahtget 5%

= 6 Baht

get 15%= 18 Baht

get 15%= 18 Baht

get 5%= 6 Baht

get 5%= 6 Baht

get 5%= 6 Baht

Margin is varied from 10-60%

This is how we share profit

Shipper Shipper Shipper Shipper Shipper

Why freelancer like to work with us?


Because many of them can do all these orders!

Freelance Shippers

That means they get more money

About Drivers

- Total of 102 registration

- 60 of them are freelance shippers from Rongmeung

- 42 of them are individual who register via website

- 200+ in awaiting to be trained

- 1000+ register to be drivers

- Collateral Deposit for 20,000 Baht (650 USD)


Smipter

Customer A Customer B

Uber

Result : Just on demand delivery. It can do only for intra-city.

Result : We will be like courier service. We can ship regionally and expand globally.

Different between Uber and Smipter

About customer

Customer know us on Facebook

Because we are good atFacebook Marketing

91.00%&

9%&

Facebook&

Other&Source&

Who is our customer?

60.00%%20.00%%

10.00%%

10.00%%

Social.Commerce%Shops%

General%Parcel%Shipments%

Taobao%Customer%

Burmese%Immigrant%

Partnership

- 2 Largest Social-Commerce Platforms are our official Partners

- Start Contract Enforcement from May

Competition C2CB2B

E-commerce Focus

Traditional Courier

B2C

Scale C2CB2B

Fast to Scale

Costly to Scale

B2C

What you can expect in 1 year from now?

1 year Mission

- Become Thailand’s number 1 logistic app- Number 1 Market Share for Social-Commerce Shipment

- Number 1 for Thailand’s Taobao Shipment- Number for Singapore and Myanmar E-commerce Cross Border Shipment

- 1000 daily shipments by July (as a contract with partners)

- 10000 daily shipments by January 2016- Expect to reach US$10M at the end of 2016

Why do we need funding?

3-6 Months Plan

- Develop Escrow service for COD customer- Develop next version of user’s app

- Market Penetration for Thailand Market

- Martket Research on Indonesia Market

- Develop next version of driver’s app

- Develop next version of backend system

We want to secure our seed round for 230,000 $ for 13-20% equity

Who have we talked and who offer term sheet (In case that you want to co-invest with)

Expara IJAM Offer Termsheet 5% for 55,000$ (iJam tier 1)

VC Stage How much

Sparkbox want to invest

Plug and PlayGolden Gate

Iyara VC want to invest

Please check with me for updating

Runway

- We expect to close the seed-round by June-July- By this, it does not mean that you need to fund us at this moment, but term sheet guaruntee. We can negotiate cash transfer later.

Runway-Timeline

Seedround : June to July 2015Series A : December 2015-February 2016Series B : January-March 2017Exit or SeriesC above : January-March 2018

Exist Strategy

Within 2017-2020

TEAM

Khunniti Navaratna (Koben Lee) : CEO, DeveloperNattaya Dilokwanich : CTO, DeveloperApiwat Rattajatuporn : CMOChirstina Liu : CFOFredrik Lucgren : Senior DeveloperWeera Suwannachot : Junior DeveloperN’Ann, N’Nam and N’Pang : Sale Team

Supayos Tanglertsampat : Advisor

Dr.Nitipoom Navaratna : Advisor

Mr.Xie Liu : Advisor

Techgrind : Incubator

Smipter Pitchdeck 2015

Business

Transcript of Smipter Pitchdeck 2015