Smiles That Save Lives
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Transcript of Smiles That Save Lives
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• Improved cardiovascular
• Immune and endocrine systems
• Lowered risk of heartdisease and stroke
• Increased speed of recovery
• Improved cancer outcomes
• Reduced inflammations
• Better adoption of healthy behaviours
Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)
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Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)
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Street, R. L., Elwyn, G., & Epstein, R. M. (2012)
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So many opportunities for pharma to deliver holistic support
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And deliver end-to-end support that drives better outcomes and commercial success
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• Patients put off assessment
• Arrive unprepared, and leave wishing they’d asked for more
• Miss vital diagnosis windows
• At EVERY stage of the pathway
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Timely treatment
+
Brand performance
Educate
+
Referrals
Activate
+
Validate
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1/5 not given enough information
An ocean ofonline content
CQC (2012)
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A message that resonates can unlock understanding and acceptance
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Engaged patients
+
Improved
performance
Improve
understanding
+
acceptance
Connect to
information
+
peers
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• Giving patients control benefits their wellbeing
• Actively engages, instills can-do attitude
• BUT keeping track can be a burden
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• Patients take comfort in a range of experts & specialists
• BUT conflict and confusion from disparate sources
• Can pharma produce digital ‘relationship managers’?
• Systems with communication at the core, not complex restructures
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Rapid
recovery
+
Treatment
efficiencies
Facilitate cohesive,
patient-driven
experiences
Facilitate
patient-driven
experiences
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Macmillan Cancer Support (2012)
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Gawande, A. (2014)
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Facilitate quality
environments
Provide dignity
+
purpose
Improve lives
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