Smile But Don’t Freak Out: How to Use Facebook Live to Grow Your Business

Julia Claire Campbell Consulting 978-578-1328 [email protected]

Presented by Julia Campbell, @JuliaCSocial www.jcsocialmarketing.com

About MeUsing online tools such as social media, blogs, and email marketing, I help small businesses and nonprofits grow and reach their customers and supporters. I offer solutions to your social media problems through training and coaching.@JuliaCSocial #GetSchooled

2J Campbell Social Marketing - www.jcsocialmarketing.com

Facebook Isnt Going Anywhere1.09 billion people log onto Facebook daily.Age 25 to 34, at 29.7% of users, is the most common age demographic. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.Source: https://zephoria.com/top-15-valuable-facebook-statistics/@JuliaCSocial #GetSchooled

@JuliaCSocial #GetSchooled

The Harsh RealityOrganic reach is way, way down.Facebook Ad views are down.Recent changes to the News Feed algorithm prioritize family and friends over pages.There is no silver bullet or quick fix.


Know Your EdgeRankThe infamous Facebook algorithm takes into account:Affinity score: How close are you with the person or page doing the posting? Do you frequently interact with them?Weight for the action: Not all actions are equal. Liking, commenting, sharing, clicking a link, viewing a video.Time decay: How long has this post been up? @JuliaCSocial #GetSchooled

Why So Many Pages FailThey dont understand EdgeRank.They think they are more interesting than they really are.They dont understand their audience.They dont understand what works on Facebook.They dont measure ROI or they just look at vanity metrics (that dont necessarily equal conversions).They dont post videos!@JuliaCSocial #GetSchooled


Facebook Live Performs BetterFacebook is prioritizing and promoting live video. People spend 3x longer watching video which is Live compared to video which is no longer Live.


Benefits of Facebook LiveIt helps you create content you can repurpose. Its so new it stands out.Helps you get live feedback.Creates a deeper connection with your audience.


How To StartTo start a live broadcast:Tap at the top of your Timeline, News Feed or Page.Tap Live Video.Write an optional description for your broadcast.Tap Go Live to begin your broadcast.


AMAs (Ask Me Anything)Format made popular on RedditJump onto Facebook spontaneously for an impromptu AMASchedule an AMA at a predetermined timeAnswer questions from your fans


Behind-the-ScenesBehind the Scenes at an event, a launch, planning for something, field work Glimpse of what goes into an event


Teaching PresentationsTeaching presentations mini-keynote presentations, giving tips, sharing insight, frequently asked questionsMichael Hyatt he uses his TV in the background to show his slideshttps://www.facebook.com/michaelhyatt/videos/10153706717329385/


AnnouncementsSpecial announcements as they happenNewsLive press release


Event RecapsImmediately following the event, get people to discuss how they are feeling, whats going on


Daily or Weekly Thoughts In the following video I got a little more reflective while out for a walk on a beach and shared a thought for the day (as well as showing where I was which went over well too). (Darren Rowse, ProBlogger)https://www.facebook.com/problogger/videos/10150914025709945/


InterviewsCan do this with both people in the same place or in two different placesYou can invite a friend to drop in on your broadcast and join the conversation. Available to Verified Pages now.


HangoutsMulti-person Facebook Live Google Hangouts done right (Guy Kawasaki) Lots of tools available https://www.facebook.com/marismith


DemonstrationsProductCookingHow-to


Promote Your Other ContentRecaps of content that youve publishedEncourage people to sign up for your email newsletterPromote webinars and future Facebook Live videosBlog promotion


ReviewsFrom fans or from youA product that you loveA tool that you useReferralsTestimonials


Tips for Great Live Videos


Tell People Ahead of TimeEmail your listPromote it on Twitter (pre-schedule tweets)Instagram, LinkedIn, etc. Post on FacebookCreate a graphic


Tell People Ahead of Time


Create A PlanWhat do you want your audience to do while watching and after watching this video? CTA (call to action)What is in it for your audience? What is the incentive?


Create A PlanYou may need help moderating comments and answering questions.How will you get them to interact and to want to follow you for more live videos?


Write A Good DescriptionMake sure your connection is strong! Write a compelling, interesting description (you can edit it later)



Broadcast For At Least 20 MinutesYou need time to build an audience. People will come in, leave, others will come in. Facebook Live is not the best for short videos, as it doesnt give your fans time to get on and watch.


Time the VideoLook at your Facebook Insights to determine when most of your audience is online, using Facebook. If possible, broadcast live during these times.


Time the Video


Interact While You Are LiveMention peoples namesAnswer questionsAddress commentsSay thank youBe comfortableBe casualBe you!


Interact While You Are LiveAsk people to share the video and commentAsk people to follow your page If you liked this video, follow my page to get notified when I do another one!


Use Facebook GroupsIf you administer a Facebook Group, this is a good chance to provide exclusive value to that group. Let the group know that you will be going live and what time. Get them used to the idea.


Edit the Video After BroadcastTitleDescriptionThumbnailAdd a CTA buttonAdd a URLTags


Pay to Boost the VideoPay $20 to boost the video to more people. You cannot boost while broadcasting.You will be surprised at the increase in reach and views!



Re-Purpose and Re-UseShare it on other pages and in groupsTweet about itEmail it outEmbed it in a blog post


Thought ExerciseJot down at least 3 ways that you could use Facebook Live to grow your business.


This isn't just about content and social media. This is about being relevant in people's minds before they want whatever you're selling. After all, that's the definition of successful marketing.

Social Media Josh, @jhoff89(Josh Hoffman)


Questions?

My blog on all things social media: www.jcsocialmarketing.com

Twitter: @JuliaCSocial

Facebook: www.fb.com/jcsocialmarketing

Email: [email protected] @JuliaCSocial #GetSchooled

Smile But Don’t Freak Out: How to Use Facebook Live to Grow Your Business

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