1. Location: Boston, MA Phone:(585) 410-4688 Email: smhorn007@gmail.comTwitter: @SierraHorn Website: Wix.com/sierrahorn/sierrahorn Blog: Wordpress.com/sierrahorn LinkedIn: LinkedIn.com/in/sierrahorn

2. Recent college graduate (May 2012). Searching for exciting employmentopportunities in Boston, MA (public relations,communications, marketing realm). Interested in the health, beauty, sports,entertainment, technology, hospitality &tourism, B2C and B2B industries. I am an avid runner and gym enthusiast whoenjoys reading, photography, cooking,traveling, learning, meeting new people, andmessing around with the latest apps on myiPhone. 3. For a traditional .doc or .PDF version of myresume, you will find it under the resume tab onmy personal website:www.wix.com/sierrahorn/sierrahorn Or, you can continue on with this presentation toview a more comprehensive outline with samplepieces. 4. University of North Carolina at Chapel HillSchool of Journalism and Mass Communication GPA 3.69 B.A. Journalism and Mass Communication, PublicRelations Sequence, May 2012 5. Deans list Tau Sigma National Honor Society Phi Theta Kappa National Honor Society 6. WCOM Community Radio, Carrboro, N.C.Public Relations InternJan. 2012-May 2012 Crafted news releases, PSAs, speeches and communicationsaudits, updated media list, researched grant opportunities,designed brochures, and created monthly news and eventflyers. Fostered community relations and formulated methods toincrease radio listenership, community involvement, anddonations. 7. CONTACT: Seth LaJeunesse, Project Coordinator, lajeunes@email.unc.eduPUBLIC SERVICE ANNOUNCEMENTLENGTH: 0:30SUBJECT: Carrboro Bicycle Coalition Celebration and Fundraising PartyDATE FOR USE: March 29, 2012KILL DATE: April 12, 2012WHERE WILL YOU BE ON APRIL 13TH? COME CELEBRATE THE CARRBORO BICYCLECOALITIONS 2ND ANNUAL FUNDRAISING PARTY ON FRIDAY, APRIL 13TH FROM 5:30TO 9:30 P.M. AT THE LOOKING GLASS CAF IN CARRBORO. THERE WILL BE LIVEMUSIC, FOOD TRUCKS AND RAFFLES FOR AMAZING PRIZES. THE CELEBRATION ISFREE FOR YOU TO ENJOY AND RAFFLE TICKETS ARE AVAILABLE TO BE PURCHASEDAT THE EVENT. THE CARRBORO BICYCLE COALITION IS A NON-PROFITORGANIZATION OF LOCAL CITIZENS DEDICATED TO BUILDING A NETWORK OFCYCLISTS IN THE GREATER CARRBORO REGION. FOR MORE INFORMATION VISITBIKECARRBORO.COM. ### 8. WCOM FM 103.5Contact: Leo Reynolds, WCOM Board Member, reynolds@ieee.org208 E. Main St.Carrboro, N.C. 27510 FOR IMMEDIATE RELEASEWCOM FM Radio Recipient of Orange County Arts Commission GrantCarrboro, N.C. (Feb. 22, 2012) WCOM FM radio of Carrboro was awarded a $1,500 Orange County Arts Commissiongrant. As one of 16 grant recipients for the Fall 2011 cycle, WCOM will use the grant to improve and expand its stationsproduction and training capabilities. WCOM received the funds on Feb. 7 and plans to purchase equipment that willenable volunteer programmers to produce and educate with professional quality. Training will consist of talk showtechniques; designing a music show; use of social media for promoting programs; and podcasting.Currently our production equipment is also used for recording programs, so it has been difficult to schedule productiontime with any certainty, said Ernie Hood, WCOM host of "Radio In Vivo: Your Link to the Triangle Science Community.Now we will be able to separate the two functions to improve and expand production capabilities. That should notonly help several individual programs but also the stations overall sound throughout the day, as we will be able to moreefficiently record public service announcements for frequent use. The Orange County Arts Commission providesannual grants ranging from $1,000 to $5,000 in the Spring and Fall cycles. Grant recipients must be non-profit artsorganizations, non-profit groups participating in art projects, schools in Orange County, or artists. Grants are awardedbased on benefits to the citizens of Orange County or artistic merit determined by samples submitted in the applicationprocess.The Orange County Arts Commission, an agency of the Orange County government, works to develop the arts inChapel Hill, Carrboro and Hillsborough. Created in 1985, the Arts Commissions 15-member Citizens Advisory Board meetonce a monthexcluding Julyto promote and strengthen the artistic and cultural development of Orange County.For more information on the Orange County Arts Commission, please visit http://www.artsorange.org.ABOUT WCOM FM RADIO:WCOM FM was founded in 2001 and is located in the culturally diverse town of Carrboro, N.C. WCOM is a volunteer-powered and listener-supported non-profit radio station with a mission to educate, inspire, and entertain the diversepopulations of Carrboro, Chapel Hill and nearby areas by facilitating the exchange of cultural and intellectual ideasand music, with particular regard for those who are overlooked or under-represented by other media outlets. WCOMseeks to provide education and space for media access by placing equipment, skills and critical tools in the hands ofthe community. For more information, please visit www.wcomfm.org. ### 9. Everyone sitting here today is different. Each one of us come from different cultures, we practice differentreligions, and we have different preferences .But there is at least one commonality among everyone sitting heretoday--we are all members of the local community.Community radio plays an integral role in maintaining freedom of expression in the Chapel Hill/Carrboro area,and it relies on listener and volunteer support to stay on the air. WCOM 103.5 is a non-profit, low power FM radiostation that facilitates the exchange of cultural ideas and music with particular regard to those who areoverlooked or under-represented by other media outlets. WCOM gives a voice to community members byproviding the tools necessary to express diverse viewpoints and promote awareness of community-basedorganizations and services.For all that WCOM does in our community, however, it has no paid station manager. All work at WCOM is doneby volunteers from the very community it serves. Furthermore, the nature of low power radio means a small,tightly stretched budget. WCOMs broadcast and recording equipment are maintained carefully, but havebeen in the station longer than many of the program hosts.With the support of the local community through donations of time, money, and talent, we can continue to givea voice to those without the means to make themselves heard otherwise. Organizations can support WCOMand its programs as an underwriter and in return get a weekly announcement on a program of their choosing foras little as $120 per year. As an underwriter, you will be contributing to WCOMs ability to provide its services whilesimultaneously getting your specific message across to the demographic you are trying to reach. But mostimportantly, as an underwriter, you are ultimately supporting the advancement and development of thecommunity as a whole.Remember, WCOMs sole purpose is to strengthen the community through programming and linkages with thepeople of Carrboro and Chapel Hill. It is important for the local community to support WCOM with both in kindand monetary donations, because without updated equipment, funds for license fees, volunteers, talent, andlisteners, broadcasting would not be possible.We would like to end by giving a warm thanks to our current donors, underwriters and volunteers, andencouraging you all to consider ways that you can support WCOM, and your community, today. 10. Fit Campus, Chapel Hill, N.C.Contributing Blog WriterJan. 2012-March 2012fitcampusblog.com/author/shorn Developed and published health and fitness related blogswith Wordpress for campuses nationwide. 11. MMI Public Relations, Cary, N.C.Public Relations InternSept. 2011-Jan. 2011 Honed AP Style skills researching, writing and editing blogsand press releases. Wrote scripts, recorded and edited podcasts with Veracity. Compiled media clips for clients and media lists usingVocus. Developed social media strategies to gain meaningfulfollowers and to establish thought leadership. Devised media coverage opportunities for clients. 12. Media Contacts:Emily Packard Patty BriguglioMMI Public RelationsMMI Public Relations(919) 233-6600(919) 233-6600emily@mmipublicrelations.compatty@mmipublicrelations.comGray & Creech Announces New Sparkling Water System OfferingThe innowave Water Treatment System Provides High Quality Drinking WaterRALEIGH, N.C. Lee Hortman, vice president of operations at Gray & Creech Water Systems, Inc., a distributor of drinking water systems, hasannounced that the company is offering a new sparkling water system to clients that is unique to the Triangle and provides an affordable,clean, great-tasting option with low maintenance costs. The innowave water treatment system feature now allows users to choose sparklingwater as well as hot and cold still water for the home or office by treating incoming tap water at the point-of-use with a chamber inside theunit that is compressed with carbon dioxide gas. The filtered, purified water sprays through the chamber, which creates numerous small gasbubbles that transform it into sparkling water. The carbon dioxide chambers operate quietly and last approximately six months, with no end-usermaintenance required Gray & Creech will change the chambers for customers before they expire.For more information on the process, including pricing options for installation, visit http://bit.ly/s3C6vl.QUOTES:Gray & Creech is proud to add to its suite of services for customers the option of adding bubbles to their water for consumption straight up oras a mixer with other beverages, said Hortman. No other area water supplier can offer their customers carbonation straight from their watersource, and we are providing it in a manner that is as safe and convenient as our water always has been for users.DETAILS:-The innowave water treatment system offers units to customers in a counter top design for smaller spaces or as a larger model with an optionaland convenient base cabinet and cup holder for extra storage space. It relies on outside water sources rather than bottles to purify its drinkingwater.-For more information, visit http://www.waterlogic.com/downloadfree.asp?lib=Files&ID=2550&UT_ID=850&newsletter=&redir=0.About Gray & Creech Water Systems, Inc.:Originally founded in 1922 as an office duplicator distributor, Gray & Creech Water Systems, Inc. is now the largest company in the Trianglesupplying state-of-the-art office drinking water purification systems to North Carolina businesses. The company uses a unique point-of-usetechnology that refines regular tap water to provide consistent, high-quality drinking water that is free from contaminants and odor. Gray &Creech water systems are highly renowned for providing businesses with significant cost savings over traditional bottled water solutions, typicallyoffering companies cost savings of 50 to 65 percent. For more information, visit http://www.grayandcreech.com.(end) 13. The RevPAR Formula Podcast OutlineHi, Im _______ from MMI Public Relations. I am here with Jokima Hiller, Hospitality & Restaurant ManagementProgram Coordinator at The Chefs Academy in Indianapolis, Indiana, the Culinary Division of Harrison College,a 108-year-old, nationally accredited institution that offers more than 30 degree programs in five schools ofstudy, and co-author of The RevPAR Formula. Today we will be discussing her book.How are you doing today?*Can you tell us a little bit about your background in the hospitality industry?*As someone who is not too familiar with working in the hospitality industry, can you explain to me what exactlythe RevPAR Formula is and its significance in the hospitality industry?*What inspired you to write a book on the hospitality industry?*What message/s do you hope to send to your readers?*In what ways has your experience as Hospitality & Restaurant Management Program Coordinator at*TheChefs Academy helped in the writing of The RevPAR Formula?*I am aware that you attended the grand opening of The Chefs Academy North Carolina, where you held abook signing and donated all proceeds to the Food Bank of Central and Eastern North Carolina. Can you tell usa little about this organization?*Where can people go to pick up a copy of The RevPAR Formula?Thank you so much for joining us today Jokima.For more information on The Chefs Academy, please visit www.thechefsacademy.com, and for moreinformation on Jokima Hillers The RevPAR Formula, please visit www.outskirtspress.com/revparformula. 14. National Kidney Foundation, Rochester, N.Y.Public Relations and Marketing Intern May 2011-July 2011 Helped coordinate and manage the annual Corning GolfTournament and Cadillac Golf Classic event, generating morethan $105,000. Recruited volunteers and updated Kidney Walk databasesfor upstate New York Kidney Walk events. Crafted and distributed press releases, thank you letters andto-the-editor letters. Designed logos and flyers for sponsors and events usingMicrosoft Publisher, and updated media lists using MicrosoftExcel. 15. N.C. Health Careers Access Program, Chapel Hill, N.C.Communications InternJan. 2011-May 2011 Researched, edited and wrote feature articles and pressreleases. Conducted in-person and phone interviews for publicationsand releases. Completed secretarial tasks: filing, scanning, faxing, answeringphone, etc. 16. Health Careers Club Committed to Serving the Community FOR IMMEDIATE RELEASEChapel Hill-- NC-HCAPs Health Careers Club maintains an ongoing commitment to community service. Community service is an integral component of both NCHCAPand the Universitys missions.As the first public university, it is a tradition that the University of North Carolina at Chapel Hill meets the needs of the community by actively engaging in public serviceactivities. The Carolina Center for Public Service was established to strengthen and expand the Universitys tradition of public engagement through educatingscholars and leaders dedicated to construct a brighter future both nationally and internationally.HCC student members have been involved in and plan participate in several projects to improve the Chapel Hill community and uphold the Universitys public servicetradition.I believe that it takes a community to get us [HCC] to where we are now and it is our desire to give back to them. Its a cycle; you give to people and you neverknow what theyre going to give back to you, stated HCC President, Brittany Macon, on HCC commitment to public service.NC-HCAP students have begun their own tradition of serving the Ronald McDonald House of Chapel Hill and have been dedicated to this cause for nearly 10 years.This years club members wanted to do something special for the families utilizing the house, and planned, shopped and prepared bunch for the families of thehospitalized children. Their gesture was greatly appreciated by the families who had become accustomed to eating hospital food and food from vending machines.The meals that we prepared were a fun and amazing way to serve and interact with the residents. The joy and appreciation on their faces made the taskworthwhile, noted HCC Ronald McDonald House volunteer, Brandon Neely.UNC Hospital Pediatric Playroom is another annual volunteering event that club members are involved in. This years members created fun games and activities toentertain the children, which temporarily relieved both the parents and children by allowing the parents some desperately needed rest and laughter and fun for thechildren. Club members also provided assistance to hospital staff by organizing and cleaning toys in the playroom. The PediatricPlayroom event is a club favorite and one of the most-rewarding service activities forits members. It was a great way to interact with children to get their mind off of their illnesses. It also opened my eyes to the realities of disease in youth, noted HCC member,Tanisha Edwards, on her experience at the Pediatric Playroom.HCC members spend time at the AIDS Alliance-Orange House, a residential facility for people living with HIV/AIDS in Carrboro. Student members created andparticipated in group activities and spent time talking individually with residents at the Orange House. HHC plan to make this an ongoing public service event for theorganizations members.We helped to boost women and mens self-esteemand made them feel loved, said HCC member, Simone Boney, on spending time with individuals at theOrange House.HCC has an ongoing commitment to help build at least one house each year for needy families in Orange County. HCC members volunteered time and energy withHabitat for Health, a partnership between Orange Countys Habitat for Humanity and UNCs Student Health Action Coalition.Seven HCC members pledged to take a symbolic 24-hour stand for the patients and families of the N.C. Childrens Hospital. By participating this years UNC DanceMarathon, HCC members helped in raising $436,709.61, which will be used to improve the quality of life for the patients and families of the childrens hospital.I think its really great that people would stand for 24 hours for us, said eleven-year-old patient Karolyne Batey on her appreciation for all the dancers, moralers andvolunteers at the marathon.NC-HCAPs HCC will maintain its ongoing commitment to public service as it hosts its 8th annual Health on the Block community health fair. This years event will befrom 10 a.m. until 2 p.m. on Saturday, March 19 at the Hargraves Community Center in downtown Carrboro. HCC members are committed to improving thecommunity by offering complimentary health screenings and other important health-related information to Chapel Hill-Carrborocommunity members.Health on the Block is a way for us [HCC] to give back to the community. We are able to provide the public with important information while taking something fromour interactions with the community members, whether its wisdom, understanding or just a time of laughter, said HCC President, Brittany Macon. 17. UNC Student Government, Chapel Hill, N.C.Student Government Public Relations & MarketingcommitteeAug. 2010-May 2012 Functioned as a liaison between students and the 2010-11 and 2011-12 student governments. Successfully planned, developed and implemented major Universityprojects: Habitat for Humanitys Build-A-Block, Battle for Bean Streetcompetition, campus-wide Microsoft HeelMail launch, Google Talk Bin,conducted focus groups organized exhibitions, and promoted theStudent Enrichment Fund. Fostered community relations through events and involvement incommunity initiatives. Won $20,000 Battle for Bean Street prize and awarded Habitat forHumanitys 2011 youth award. 18. UNC Dance Marathon, Chapel Hill, N.C.Publicity committee, Media Relations subcommittee Jan. 2011-March 2012 Garnered media coverage for UNCs largest student-runfundraising event, which raised more than $915,000 in 2011 and 2012. Developed and managed social media strategies, volunteered atthe N.C. Childrens Hospital, promoted and participated infundraising events, and helped win a $10,000 Pepsi Refresh Award. Composed and distributed press releases to targeted media,coordinated media interviews, collated and analyzed mediacoverage, created press kits for annual events, and ran mediatable/organized media tours. 19. http://www.youtube.com/watch?v=ODZdmCIONvA 20. Carolina BlueThe UNC Dance MarathonPO Box 1498P.O. Box 628Shelbyville KY 40066 Chapel Hill, NC 27514 Phone: 919.843.2617 Fax: 919.843.2617Dear Eric Bryant Ross,My name is Sierra Horn from UNC-Chapel Hills Dance Marathon, which is the largest student-run non-profit organization on campus benefitting the N.C.Childrens Hospital. We invite you and Carolina Blue to attend our event, where students working the media table will be happy to give you a tour and pass toexplore the event.This year, 2,000 students--the largest number of registered dancers in UNC Dance Marathon history--will take a symbolic 24-hour stand to support the patients andfamilies of the hospital. The marathon begins at 7:30 p.m. on Feb. 17-18 in UNC-CHs Fetzer Gym.UNC-DM is not just a two-day event, but a year-round fundraising effort that has raised millions of dollars. Last year UNC-DM raised $436,709.61, and we hope toreveal an even higher number at the end of this years marathon.I have attached a media kit that contains more information on UNC-DMs history, various pictures, this years marathon schedule, details about where the fundsgo, information about the N.C. Childrens Hospital, who the UNC-DM Kid Co-Captains, and a comprehensive contact list.If you have any questions or plan to attend the event, please contact me at smhorn007@gmail.com or (585) 410-4688. If you cannot attend the event but areinterested in covering the story, I can set you up with a phone interview or send you a final press release and pictures from the event. We hope to see you thisweekend!What is UNC-DM:In the simplest terms, The UNC Dance Marathon is a student-run nonprofit organization at the University of North Carolina at Chapel Hill. We are the largeststudent fundraiser on campus and we work year-round to raise money to benefit the patients and families of N.C. Childrens Hospital, located on UNCs campus.Our fundraising efforts culminate in a 24-hour celebration where hundreds of UNC students show their support for the patients and families by standing on theirfeet for the entire event. Last year, the UNC Dance Marathon raised a total of $436,709.61 through the marathon event, as well as a number of benefit concerts,campus fundraisers, eating contests, individual donations and more!Always,Sierra Horn and the UNC Dance Marathon CommitteeSierra HornUNC-DM Publicity committeeSmhorn007@gmail.com(585) 410-4688 21. UNC Build-A-Block Special Events Committee,Chapel Hill, N.C. Jan. 2011-May 2011 Organized activities for blitz build events. Fostered community relations though events. Planned and implemented a homecoming tailgating event topromote Habitats Build-A-Block and to recruit volunteers. 22. PRSSA UNC-CH Chapter Members,Chapel Hill, N.C. Jan. 2011-May 2011 Developed relationships with other public relations students. Enhanced my knowledge of public relations by networkingwith professionals in the field. 23. Public Relations Campaigns Johnnys PR campaign Jan. 2012-May 2012 Functioned as the public relations counsel for a neighborhoodstore. Utilized the ROSTE method to develop a public relations campaign.Marketing UNC Athletics social media marketingcampaign Jan. 2012-May 2012 Analyzed the Twitter and Facebook pages of other college AthleticDepartments and developed a social media marketing campaign toincrease ad generated revenue by driving traffic to the AthleticsDepartments website and to promote non-revenue generating sports.