SMG 'High Bar' talk: What does great work look like? (Simon Pont)
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What does GREAT WORK look like? Simon Pont The High Bar Product Next November 19 th , 2013
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What does great work look like? Whatever it looks like, it no longer looks like "advertising". Great brands design, stir and provoke very human experiences. Examples: Saatchi's 'First over the wall'; Red Bull Space Jump; Nike; Netflix.
Transcript of SMG 'High Bar' talk: What does great work look like? (Simon Pont)
What does GREAT WORK look like?
Simon Pont The High Bar
Product Next November 19th, 2013
AUDACITY, BRAVERY,
COMMITMENT & AMBITION
Simon Pont The High Bar
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9 November 1989
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Simon Pont The High Bar
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“We live in fascinating times…”
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1990: “First over the wall” (Eastern side)
AUDACITY...
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14 October 2012
BRAVERY...
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12:17 MDT (18:17 GMT)
Blue Ribbon Sport: 1964Nike Inc: 1978Just Do It: 1988
Born 1974
Simon Pont The High Bar
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COMMITMENT...
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Simon Pont The High Bar
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NIKE... IS A HUMAN EXPERIENCE COMPANY
to “advertise” - verbto call attention to something, in a boastful or ostentatious manner,in a public medium to induce people to buy
BY DEFINITION... ADVERTISING IS BROKEN
Simon Pont The High Bar
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ONE OF THE BEST (& LONGEST) TV ADS
OF ALL TIME?
The goal is to become HBO faster than HBO can become us.
Ted Sarandos,Netflix chief content
officer
“
Simon Pont The High Bar
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AMBITION...
Simon Pont The High Bar
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Great work doesn’t
look like ad
vertising
Simon Pont The High Bar
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OUR LOGO...
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Simon Pont The High Bar
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Simon Pont The High Bar
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Introducing NEW SHARDS of BRILLIANT LIGHT into people’s everyday lives.
Simon Pont The High Bar
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GREAT WORK -
Simon Pont The High Bar
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