Membership

Brochure

Strategic Managementand the Strategic Management Forum

Paul BarnettFounder & CEO

Welcome

“If you agree that Strategic Management practised professionally can transform the fortunes of businesses, organisations, communities, economies, and of society as a whole, you may wish to help us in achieving our primary purpose: advancing the professional practice of Strategic Management”.

This is my message to those who are considering membership of the Strategic Management Forum.

Our existing members includes experienced strategists with extensive global experience, working in companies of all sizes and in all sectors. Experience tells them Strategic Management, if professionally practised, can deliver powerful benefits on many levels. They have demonstrated this many times over, and seen others do the same. But they also know there is room for massive improvements in the way Strategic Management is usually practised. We strongly believe professionalisation will improve practice.

Join us today, and let's be a force for positive transformations.

Paul

Paul BarnettFounder & CEO

Our PurposeThe primary purpose of the Strategic Management Forum is “advancing the professional practice of Strategic Management”. As already stated, we believe that doing so can have a positive and transforming impact.

We exist to serve our members - strategy practitioners from all sectors. They may not call themselves strategists but, regardless of their functions (finance, marketing, operations, etc.), they are strategists. We can help improve their strategic thinking, planning, execution, and reporting capabilities and effectiveness.

We intend to support professional career progression in the practice of Strategic Management at all levels from the earliest Affiliate Membership through to Fellowship, nurturing increasing professionalism at each stage of a lifelong journey.

In the near future we will focus on a number of key initiatives critical to the process of evolving Strategic Management whilst also strengthening individual member benefits.

Our History

In little more than two years we created a website, launched Strategy Snack emails, produced a monthly newsletter, grew aLinkedIn community to more than 23,000 members, established a Twitter following, attracted Heads of Strategy to the launch of our Chief Strategists Club, hosted a seminar, ran Strategy Socials in London and New York, ran seminars in partnership with KPMG, and attracted applications for Founder Membership from senior strategists in 40 countries.

Recruiting Founder Members who would represent the community we wish to serve was one of our main initial goals. They are from all sectors and all continents, and they represent emerging, developing and developed economies. They are diverse in several ways, but they are all senior professionals who passionately support our aims.

As we look forward to 2016 we are now ready to focus on the next milestones on our journey, and we hope that you will join us.

Membership

We offer various levels of membership to reflect all levels of knowledge and experience. Our aim is to provide a career-related ladder of recognition.

Entry level, the first step on the ladder, is Affiliate Membership, open to anyone interested in the subject of Strategic Management. The highest level is Fellowship, for those with a considerable amount of knowledge or experience.

We also offer Corporate Membership to companies and organisations that wish to nominate a number of employees as members, and who would like to engage with us as institutions. Discounted Corporate Membership is available for not-for-profit organisations, including government and public sector organisations, universities, colleges and business schools.

In the following pages we explain the benefits of membership and of the different membership types.

Affiliate Membership BenefitsAffiliate membership is open to anyone with an interest in Strategic Management. It is also the first step on a career related ladder of recognition for those seeking a career in strategic management. The member only benefits include:

● A membership certificate● Regular email Strategy Snacks (thought provoking ideas from our CEO)● Access to content on the members only area of our website:

● Exclusive Articles & Interviews● A members discussion forum● The library of past strategy snacks● Monthly members newsletter● Book reviews with member discounts● Videos coverage from our events and presentation slides.● Occasional webinars● Job Listings● Access to the members directory● Details of special offers● Discounts on carefully selected third events, workshops / webinars

● Access to one of our Focus Groups (Think Tanks) and a discount on additional Focus Group memberships.

Associate, Full Member and Fellowship BenefitsAll the benefits received by affiliates plus

● Recognition you deserve at various stages of your career ladder ●Letters after your name

● ASMF for Associates● MSMF for Full Members● FSMF for Fellows

● A Membership certificate● Access to more Focus Groups (Think Tanks)

● A total of 2 for Associates● A total of 3 for Full Members● Unlimited access for Fellows

● Access to additional Focus Groups at discounted rates for Associates and Full Members.

Additional Benefits from Spring 2016

A Monthly Magazine

In the spring of 2016 we will launch a monthly magazine. Each will be packed with a mix of regular columns, exclusive feature stories and interviews, book reviews etc. And, each issue will include a mix of articles on general topics plus a series of articles on the theme of the particular issue.

Video Talks

Each quarter we plan to offer a series of video interviews on a specific topic The interviews will hear the views of various stakeholder groups on that topic: employees, line managers, CEO, investors, regulators or advisers for example. The will ask tough questions in order to get insights into the tough problems. The full interviews will only be available to members.

Our CEO’s Blog

Our CEO is currently interviewing leading management thinkers such as Henry Mintzberg, Charles Handy, Philip Kotler, Don Tapscott, Arie de Geus, Margaret Haffernan and Gary Hamel for his forthcoming book, The Sages of Strategic Management (Wiley 2016). He will share thoughts and insights based on the interviews in his blog, available only to members.

Focus Groups (Think Tanks)

Paul BarnettFounder & CEO

Focus Groups actively engage our global members in a way that is of most interest to them. By 'focus' we mean industry focused (e.g. Energy), sector focused (e.g. Government), topic focused (e.g. Innovation) or location focused (e.g. Amsterdam). Each Focus Group has a private section of

the website and a private social network to support the community of interest.

This is an example page from our first Focus Group's website.

Join as an Associate, Full Member or Fellow:Associate (ASMF) + 2 Focus Group

For business school students studying for an MBA or MSc in Strategic Management at a recognised business school, or people with at least three years' relevant* practitioner experience. Annual £95 (Quarterly £25)

Full Member (MSMF) + 3 Focus Groups

For graduates of business schools with an MBA or MSc in Strategic Management from a recognised institution, or people with at least seven years' relevant* practitioner experience. Annual £195 (Quarterly £52.50)

Fellow (FSMF) + Unlimited Focus Groups

For people with a relevant Doctorate or at least ten years' director level experience, and the ability to demonstrate a level of Strategic Management capability that might be expected in such a position*. Annual £250 (Quarterly £65)

* “relevant” will be defined by the Strategic Management Forum

Corporate Membership Benefits

"We are entering the age of the strategist". No longer will strategy be "the domain of a small coterie, perhaps led by a chief strategist who is protective of his or her domain—or the exclusive territory of a CEO". Why the change? Because "today’s more volatile environment is increasing the time a company’s top team spends on strategy", as it requires more strength and focus, and because "involving more senior leaders in strategic dialogue makes it easier to stay ahead of emerging opportunities, respond quickly to unexpected threats, and make timely decisions".

These are the views of McKinsey & Co, who also found that "rare is the company, though, where all members of the top team have well-developed strategic muscles. Some executives reach the C-suite because of functional expertise, while others, including business unit heads and even some CEOs, are much stronger on execution than on strategic thinking". If the top team have underdeveloped strategic muscles, how underdeveloped must those of the organisation be?

Imagine, then, the competitive advantage to be had by having all of your managers and executives develop their strategic power and performance. This is the benefit of Strategic Management Forum membership for businesses and organisations.

www.strategicmanagementforum.org

membership@strategicmanagementforum.org