SMEI 15 Feb 2011 - short version

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A highly abridged version of the presentation given to SMEI in Vancouver on Feb 15th,2011

Transcript of SMEI 15 Feb 2011 - short version

Page 1: SMEI 15 Feb 2011 - short version

Understanding the Science of Sales

Creating Sales, Generating Business

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The secret of selling

Be Brilliant

The customer wants you to be great

Most people are boring

Customers like to talk

Know why you are meeting

Ask for the business

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Whether you think you can or you think you can’t ……..

You are PROBABLY RIGHT!Henry Ford

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Selling Equation

ACTIVITY X FOCUS X SKILLS

COURAGE X LUCK= RESULT

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The Basics

Say why you are there – be honest

Understand the customer – become an expert

A no means you didn’t understand - keep going

Don’t be boring

Ask for Money

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Where should we be?

Productivity

Profitability

Customer Intimacy

Cost Management

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In hard times it just got easier

The money is all in one place

It is easy to liberate

Decisions are quick

There is a new problem

I’m not worthy

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KPIs - Formula for Success

Activity

Focus

Skills

Number of Apts

CEO Apts

Apts on Message

Account Planning

Deal Planning

4X Funnel

30 Day 95% Outlook

100% On Plan

Trend

Size

Specific

Phase StyleKPI

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Sales Process

Agenda

Listen

Explore/Examine/Evaluate

ROI

Transaction

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Objection Handling

Listen

Test Understanding

Gain Commitment

Misunderstanding

Apologize

Clarify

Close

Genuine Disadvantage

Maximize Benefits

Doubt

Proof

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Thank you

For further information please contact

Richard Hoy

604 376 0418

[email protected]