SME Technology Summit 2009 Showguide

8/14/2019 SME Technology Summit 2009 Showguide

1/12

1 December

Waterview Convention Center

Sydney

www.smetechsummit.com

TECHNOLOGY

SUMMIT 2009

SME

Platinum sponsor: Gold sponsors:

Technology partners:Branding sponsor:

Partners:


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2

THE IDEAS FACTORY

Call 1800 78 80 82

or visit www.netregistry.com.au

INDUSTRIAL

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into fully functional websites and online

marketing plans every day.

Shaping hosting packages

Forging search engine optimisation

Moulding copywriting

Constructing email marketing

Netregistry can manufacture the online

strategy you need, with all the necessary

components, cogs and mechanisms, to turn

your business into an internet sales machine.

Put your idea on the Netregistryproduction line and watch itbecome a reality.


3/12

1

Today, your business success depends on how well you tap the potential o technology.

Small and mid-sized enterprises (SMEs) are taking a larger share o the business pie, and increasingly

driving economic growth. This powerul trend is driven largely by technology and connectivity,

creating a world in which smaller, more nimble, better connected companies can outsmart their

monolithic larger brethren, competing globally and tapping opportunities as they arise.

Using technology well in business is proving to be one o the most prominent drivers o success.

Almost every aspect o business is becoming driven by technology.

The SME Tech Summit is an intense day o learning in which well discover the practicalities o using

social media to attract customers and generate sales, building an online presence so customers can

easily nd you, generating revenue while you sleep with eCommerce, selling eectively with email

marketing and leveraging your relationships with powerul CRM.

Wed like to take this opportunity to thank our sponsors and partners, and to encourage you to share

your knowledge, insight and experience with ellow delegates or an ever richer learning experience.

Wed also like to take this opportunity to thank our speakers and presenters whose experience and

passion or business will today help deepen your own.

We hope that youre able to tap our exible agenda to your greatest advantage and gain the

knowledge rom today that will help with planning an incredibly successul 2010 or your business.

See the website or speakers notes and ollow the Twitter back channel at twitter.com with tag

#smetech.

Kind regards,

Welcome...

The Insight Exchange

Level 14, 309 Kent Street

Sydney NSW 2000

Phone 02 9994 8980

www.theinsightexchange.com

Twitter Code#SMETECH

The Insight Exchange Team

Beth Etling

CEO

Ross Dawson

Chairman

Jess Nelson

Communications

Manager

Julianne Commins

Support Services


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Floor plan

Grow your business,not your costs.

Discover how you can fast track your business:

Waterview

Convention CentreBel Parco 2

(business lounge)

guest entry

service areaPlenary and

Marketing

Pond Rooms 1-2

catering station

Social Media

Lake Room 1

(breakout)

Eectiveness

Lake Room 2(breakout)

terrace

sponsor tables

registration

bar catering station

toilets

toilets

kitchen


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8:00am Arrival & Registration

8:20am Welcome Remarks

8:30am Opening Keynote:

What is technology and how can I leverage it?

Presenter:Tim Pethick, Entrepreneur at Large & Nudie Founder

9:15am Morning Keynote:

Using the network or business success

Presenter: Mark Pesce, Inventor, Writer, Educator & Futurist

10:00am Morning Tea Break

Case Study Breakout SessionsAttendees can create their own agenda.

Marketing track (Pond Rooms 1-2) Social Media track (Lake Room 1) Eectiveness track (Lake Room 2)

10:20am Search marketing:

Harnessing search or increased

revenue

Carl Bellamy,Group Sales Manager

Small Business, Australia and

NZ Yahoo! Search Marketing,Co-presented with Stuart Milne,

Operations Manager, LawLive

Managing your brand and

reputation online:

Providing practical instruction

on managing your brand and

reputation online.

Sharon Williams, Founder and CEO, Taurus Marketing

Using online reelancers to

leverage your business

How to use online reelancers and

crowdsourcing to get things done

and grow your business ast

Matt Barrie, Chie Executive,Freelancer.com

10:50am Case Study: Increasing revenue

through eective CRM:

SME Case study o implementing

a CRM system and steps to

generating business outcomes.

Daniel Bartels, Director, Aussie

Whitegoods Rescue

How to get business results rom

blogging:

Practical lessons on building your

business and extending your

community using blogs

Suzi Danis, Community Director,

Australian Businesswomens Network

Building your business with mobile:

Case studies o how smaller

companies are using mobile

technologies to cut costs and drive

new business

Shane Williamson, Co-Founder,

Mobile Monday

11:20am Perormance marketing:

Using afliates and other online

techniques to drive revenue and

business.

Matt Bateman, Managing Director,

Viva9

Tweet THIS!:

How to eectively use and build a

business community on Twitter

David James, CEO & Director,

Brasserie Bread

Engaging with clients

Building smart and lasting client

relationships with technology

Dominic Thurbon, Managing

Director, The Centre or Skills

Development

11:50am How to make the most rom online

advertising:

Detailed insights into how to do

online advertising to get results.

Steven Power, Managing Director,

ReachLocal Australia

Social media strategies: Identiying

& Creating strategies to utilize social

media tools or business

Kate Carruthers, Director, Digital

Media Group

Analytics & measurement: Tools

to help you keep a pulse on your

clients changing preerences

Benjamin Mangold, Analytics

Director, Mangold Sengers

12:20pm Networking Lunch

1:20pm Keynote entrepreneurs panel:

How to use technology to grow companies ast

Moderator: Josh Mehlman, Editor, NETT Magazine

Suzi Danis, Community Director, Australian Businesswomens Network,

Phil Morle, Co-Founder, Pollenizer

2:20pm Close

Business Lounge Opens:The Business Lounge is or attendees who are not attending workshops but need to place to work beore the networking drinks.

Optional Workshops(Attend 2 dierent workshops during the aternoon)

Choice 1 Choice 2 Choice 3

2:30pm Google AdWords 101 workshop

James Toeper, Industry Marketing

Manager, Google

Using social media to drive your

business

Tony Hollingsworth, Business

Manager, Task Exchange

Secret ormula or email marketing

success

Adam Franklin, Managing Director,

BlueWire Media

3:30pm Aternoon Tea Break

3:45pm Google AdWords 101 workshop(Repeat)

Using social media to drive yourbusiness (Repeat)

Secret ormula or email marketingsuccess (Repeat)

4:45pm Networking Drinks Reception and Live Entertainment

Summit Agenda


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Netregistry does ar more than sell domain names, web hosting and marketing

services. Ater all, your goal isnt the web server or the technology its to build

a better business. Netregistry is a complete online business partner, providing

valuable seminars, workshops, weekly newsletters, ree online business advice, ree

technical support and much much more. This is why Netregistry is Australias most

trusted online provider.

Salesorce.com is the market and technology leader in cloud computing. The companys

portolio o Sotware-as-a-Service(SaaS) applications, including its award-winning

Customer Relationship Management (CRM) application has revolutionised the ways

that customers manage and share business inormation over the Internet. For more

inormation visit: www.salesorce.com/au

Midsize businesses are responsible or nearly 65% o the global GDP. Right now

were working with thousands o these businesses around the world to help build

a smarter planet. Visit IBM and discover how IBM and our Business Partners are

helping to turn their vision into reality, and ideas into results.

http://www-07.ibm.com/innovation/au/smarterplanet/or call: 1800 557 343

ReachLocal brings order to the ragmented local Internet by connecting advertisers,

publishers, and creative solutions providers together on one platorm. Wherever

customers are online, ReachLocal helps businesses nd them with the broadest reach

o local digital media, a dedicated orce o local Internet Marketing Consultants, and

technology that continually optimizes results.

Thomas Marsden is a Sydney based digital agency specialising in providing creative,

development and marketing services or your businesses online and mobile presence.

From web design to SEO, ecommerce to iphone development our highly ocused

in-house team, which consists o both creative and technical specialists, provides a

high quality, holistic web and mobile development service, giving you solutions that

really work. www.thomasmarsden.com.au

Sponsors and partnersPlatinum sponsor

Gold sponsors

Branding sponsor

Technology partners

Partners


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What is technology and how can I leverage it?The term Technology can mean so many things to many peop le. Perhaps you think o

technology as the box and keyboard that sits on your desk or the phone you use to take

appointments and i youre online, perhaps technology is your website and email. You are right on

all these accounts but there is so much more!

Join Tim Pethick, Entrepreneur at Large and Founder o Nudie Juices as he breaks down the

technology landscape and gives you examples o how to leverage it. Youll gain:

A better understanding of the spectrum and technology silos that are appropriate to your business

How technology can be an enabler to do better business and

How Tim himself views and utilizes technology for business success.

Technology is not complicated and not that expensive. To kick o the SME Technology Summit,

Tim will give you the tools to understand and eel condent to approach technology with

excitement and an investment. Its un ater all!

Using the network or business successThe past ve years have seen an explosion in the ways we can connect with one another. Just

ve years ago email was a bit risqu now people use Facebook and Twitter and Google

Wave and dont even give it a second thought. All o this hyperconnectivity means we can be

reached anywhere, everywhere, all the time. This has enormous implications or SMEs. More

than just supercharging your rolodex, these network connections can become the channels to

increased sales and productivity.

The network represents a new orce, pressing down rom the outside, as your hyperconnected

customers (both satised and not-so-satised) use new channels to spread the word aboutyour products. You need to be there, wherever those conversations are happening, whenever

they happen. You really do need to have eyes and ears everywhere across the net. How can a

small business aord to do this? New tools make it easier, but to make best use o these tools,

you have to empower your employees to use them. Social media in the ofce is powerul and

a little bit dangerous. But with some simple ground rules, it can change your business.

Expanded agenda8:20am

Welcome remarks

8:30am

Opening Keynote:

9:15am

Morning Keynote:

Ross Dawson

Chairman


10:00am Morning tea break

Search Marketing: Harnessing search or increased revenueSearch Marketing can oer businesses massive exposure online without much work.

Its about understanding how search works and then creating a plan to make it work

or you. This session will run through a real lie example o how a company can har-

ness the benets o online search or increased revenue and exposure.

10:20am

Carl Bellamy

Group Sales Manager

Small Business, Aus-tralia and NZ Yahoo!

Search Marketing

Stuart Milne

Operations Manager,

LawLive

Mark Pesce

Inventor, Writer,

Educator & Futurist

Tim Pethick

Entrepreneur at

Large & Nudie Founder

Case Study: Increasing revenue through eective CRMCase study on how the company implemented and uses Salesorce.com to manage

its customer contacts, which were transerred across when the company bought the

services division o Kleenmaid. The presentation will cover the key issues aced by thecompany, the experiences and lessons learned in the CRM implementation, and their

uture plans.

10:50am

Daniel Bartels

Director,

Aussie WhitegoodsRescue

TRACK ONE MARKETING Pond Rooms 1-2


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Perormance marketing: Using afliates and other online

techniques to drive revenue and businessPartnering with online afliates is one way to increase exposure and sales. This session

will dive into an overview o afliate marketing and how it could work or you.

Managing your brand and reputation online:

Identiying whether to use existing social communities or to

create your own.This session will provide instruction on managing your brand and reputation online,

including: What are the risks? Review your online presence Importance of moni-

toring your brand online Business owners and employees are extensions of the brand

How to engage in social media and when is the correct time to deal with issues

What strategies can you put in place to manage your brand online?

How to get business results rom blogging:

Practical lessons on building your business and extending your

community using blogsHave you ever wondered i it was worth your while to start a blog? Are you unsure o

the benets o a blog and whether they oer much return? This session will give you the

basics o whats behind starting a blog, maintaining the content and managing the eed-

back ultimately allowing you as a business owner to extend your community and reach.

How to make the most rom online advertising

Detailed insights into how to do online advertising to get resultsIncreasingly people are nding suppliers by going online. Find out how to reach people

exactly when they are looking or your kind o business. Learn specic and proven

techniques or designing and implementing your online advertising campaigns so you

get the best results or your investment.

11:20am

10:20am

10:50am

11:50am

Your Go-To Place for ManagementBNET Australia helps you to face your everyday business challenges offering both Australian

and global perspectives. We provide access to over 13 million articles, whitepapers, case

studies, webcasts, business tools and templates. Find out more at www.bnet.com.www.bnet.com

videomarketingstrategiestechniques industriestools

podcasts work lifecontent

practicalbusiness libraryactionable case studies

whitepapersmanagementinsights technology content

webcastsarticlesCXOchallenges

Matt Bateman

Managing Director

Viva9

Sharon Williams

Founder and CEO

Taurus Marketing

Suzi Danis

Community Director

Australian Business-

womens Network

Steven Power

Managing DirectorReachLocal Australia

TRACK TWO SOCIAL MEDIA Lake Room 1


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Using online reelancers to leverage your business:How to use online reelancers and crowdsourcing to get

things done and grow your business astSmall businesses are now nding that jobs that used to cost them $2000 to get

done locally can now be outsourced quickly and to a high level o quality or around

$100-200! Whats more is that this highly liquid pool o labour is on demand, sothat jobs can be outsourced at any time o day or night. This presentation will provide

an overview o the next revolution that the Internet has delivered, which will orever

change how small businesses operate.

Tweet THIS!: How to eectively use and build a business

community on TwitterTwitter is all the rage but is it a produc tive means o communication and marketing?

David James, CEO o Brasserie Bread will explain how he has b een able to create a

twitter community to expand his b usiness. Hell teach you the ins and outs o Twitter,

how he manages his posts (or Tweets, as theyre called) as well as the reaction, eed-

back and insights hes been able to gain through learning this new platorm.

Social media strategies: Identiying & creating strategies to

utilize social media tools or businessIdentiying the social media landscape can be an overwhelming task. Which technolo-

gies should you use? Which technologies give you control? Which technologies make

sense or your business? This session will help you identiy social media technologies

to ultimately create a strategy or your business.

10:20am

11:20am

11:50am

Matt Barrie

Chie Executive

Freelancer.com

David James,

CEO & Director

Brasserie Bread

Kate CarruthersDirector

Digital Media Group

TRACK THREE EFFECTIVENESS Lake Room 2

10:50am Building your business with mobile case studies o howsmaller companies are using mobile technologies to cut costs

and drive new businessIs mobile the next b ig thing? Many people in the technology community believe that

mobile will be the uture o communication, web experiences, and business activity,

but what does that mean or SMEs? Is it really a viable platorm? This session will

outline best practices on how to use mobile technologies or business success.

Shane Williamson

Co-Founder

Mobile Monday


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Phil Morle

Co-Founder

Pollenizer

How to use technology to grow companies ast1:20pmKeynote

Entrepreneurs Panel:

Analytics & measurement: Tools to help you keep a pulse on

your clients changing preerencesSo you have an understanding o online tools and are interested in p utting them in

place, but how do you measure their success? This session will provide an overview o

analytic and measurement technology tools to help SMEs keep a pulse on their online

activity as well as consumers changing preerences.

Engaging with clients: Building smart and lasting client

relationships with technologyMarkets today are dierent. Real-time, mass communication is taking the power out

o the hands o the organisation and handing it to the newly connected consumer.

Transparency, accountability and dialogue are now genuine areas o competitive

advantage, and organisations are struggling to keep up or ully understand how this

will impact on them. But the technology driv ing this change also creates an opportu-

nity or organisations to better connect, p romote dialogue and build relationships with

their clients these same tools that are letting people out can be leveraged to help

you connect with customers.

11:50am

11:20am

Benjamin Mangold

Analytics Director

Mangold Sengers

Moderator: Presenters:

Dominic Thurbon

Managing Director

The Centre or Skills

Development

12:20pm Networking lunch

2:20pm Close

Saveover 65%when youguaranteeyour copyof Nett

Every issue Nettanswers

the big questions testing

small-to-medium business

leaders and presents

clever ideas for taking your

business further.

Subscribe to Netttoday

and feed your mind with

inspiring, educational

and just plain smart

information every month.

nett.com.au/subscribe

Josh Mehlman

Editor

NETT Magazine

Suzi Danis

Community Director

Australian Business-

womens Network


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CHOICE ONE

Google AdWords 101 workshopTake part in this in-depth workshop on how Google AdWords can help your business

succeed online. This workshop will give you the practical steps you need to start and

implement a Google AdWords strategy, ultimately increasing your companies visibilityonline.

CHOICE TWO

Using social media to drive your businessThere are so many components that can be considered social media, so how do you as a

business owner and manager, know which platorms and technologies make sense or you?

In this interactive and hands-on workshop you will learn:

insight into which social media platform is right for your business

how to start and engage conversation without promotion

the steps to creating a social media strategy

CHOICE THREE

Secret ormula or email marketing success 6 Mistakes people (like me) make & how to avoid them

10 commandments for engaging emails

How to harness social media to broaden your reach

Includes Hypoxi case study

James Toeper

Industry Marketing

Manager, Google

Tony Hollingsworth

Business Manager

Task Exchange

Adam Franklin

Managing Director

BlueWire Media

3:30pm Aternoon Tea Break

3:45pm Workshop choices repeated

www.dynamicbusiness.com

AUSTRALIASLARGEST

CIRCULATINGMAGAZIN

EFOR

SMALLBUSINESSOWN

ERS

BUSINESS LOUNGE OPENS: The Business Lounge is or attendees who are not attending workshopsbut need a place to work beore the networking drinks.

4:45pm: Networking Drinks Reception and Live Entertainment

2:30pm Workshops


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Level 14, 309 Kent Street

Sydney NSW 2000

Phone 02 9994 8980

www.theinsightexchange.com

SME Technology Summit 2009 Showguide

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Transcript of SME Technology Summit 2009 Showguide