SME Engagement Project · August 2015 . Respondents 56% 25% 12% 6% 1% 0% 10% 20% 30% 40% 50% 60%...
Transcript of SME Engagement Project · August 2015 . Respondents 56% 25% 12% 6% 1% 0% 10% 20% 30% 40% 50% 60%...
SME Engagement Project
Survey of SMEs Complete Results
August 2015
Respondents
56%
25%
12%
6%
1% 0%
10%
20%
30%
40%
50%
60%
Europe Americas Asia/Ocenia Africa MENA
Region (n=373)
• 373 SMEs from 43 countries in all regions completed.
20%
10%
9%
6% 5%
0%
5%
10%
15%
20%
25%
Spain Brazil France Argentina UK
The 5 countries with most respondents (n=187)
• Half of the respondents have mostly local operations (50%).
• The majority of the respondents have less than 100 employees (76%).
Respondents
6%
16%
14%
12%
20%
30%
0%
5%
10%
15%
20%
25%
30%
35%
0% local 20% 40% 60% 80% 100% local
Local/international operations?
57%
19%
7% 8%
5% 5%
0%
10%
20%
30%
40%
50%
60%
<=50 51 - 100 101 - 150 151 - 200 201 - 250 >=251
Number of employees
What was your company's main motivations to join the Global Compact? (select two)
66%
49%
24%
16%
12%
10%
9%
6%
5%
1%
1%
1%
0% 10% 20% 30% 40% 50% 60% 70%
Commitment to learn and implement sustainability principles
Improving company's reputation and visibility
Request by clients and/or stakeholders
Engaging with the Global Compact Local Network in your country
Business development / credit opportunities
Connecting with the United Nations
Networking
Other
Connecting with the national development/competitiveness plan
Not sure why we joined
Access to local events
Access to global events
Motivations to join the Global Compact
What are the main benefits your company has received as a Global Compact participant? (select two)
56%
45%
27%
13%
13%
11%
10%
9%
8%
5%
3%
0% 10% 20% 30% 40% 50% 60%
Enhanced reputation, trust and visibility
Guidance on incorporating sustainability into strategies and operations
No real benefit has been perceived
Support from the Global Compact Local Network in your country
Other
Networking
Connection with the United Nations
Access to local events
Increased or retained business / access to credit as a result of commitmentto the Global Compact
Connection with the national development/competitiveness plan
Access to global events
Benefits received from participation
Which factors limit your company's engagement with the Global Compact? (select two)
70%
31%
27%
26%
16%
16%
12%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Limited internal capacity and resources
The resources/activities provided by the Global Compact are of limitedrelevance to my company
Limited recognition from stakeholders
No tangible return on investment
The support from my Global Compact Local Network does not fully addressthe needs of my company
Language: Some Global Compact Resources are available in English only
Other
Limited internet access/connectivity
Internal capacity is the main limitation to engagement
• Most respondents believe that the current outreach form and frequency is appropriate.
• The preferred way of being approached is through emails from the LN
• Would you like the Global Compact and Local Networks to enhance, maintain or diminish its current outreach to your company? (select one)
• What are your preferred ways of being contacted by the Global Compact? (select two)
Enhance 39%
Maintain 58%
Diminish 3%
Enhance, maintain or diminish outreach
Outreach is appropriate
78%
Prefer different outreach format
22%
Outreach format
85%
59%
37%
16%
3%
0%
20%
40%
60%
80%
100%
Emails from LN, inlocal language, withinformation on local
activities
Emails from GC HQwith generalinformation
In person meetingsand events
Phone calls from LN Other
LN emails are the preferred medium of communication
What are your current interactions with the Global Compact and the LN?
61%
19%
12%
5% 2%
44%
10%
25%
18%
3%
0%
10%
20%
30%
40%
50%
60%
70%
Email is the most common way of interacting with GC HQ and LN
GC Headquarters
LN
73% 75%
27% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
GC Headquarters LN
Satisfied with actual interactions
Dissatisfied
Satisfied
How often does your company interact with the Global Compact and the LN?
45%
26%
17%
13%
31%
17%
25%
28%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Rarely or never Yearly Twice a year Monthly
Periodicity of interactions
GC Headquarters LN
73% 73%
27% 27%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
GC Headquarters LN
Satisfaction with frequency of interactions
Satisfied Dissatisfied
Has your company ever submitted a COP? Which are the main limitations for your company to create and submit a COP? (select two)
53%
32%
23% 23% 21%
18% 15%
9% 6%
0%
10%
20%
30%
40%
50%
60%
Internal resources is the main limitation to report
Yes 67%
No 29%
Don't Know
4%
Submitted a COP
Should the GC revise the reporting requirements (COP Policy) and/or online submission for SMEs?
37%
29%
18%
8%
5%
4%
0% 20% 40%
Simplify requirements
Requirements are appropriate
Extend deadline
Eliminate requirements
Other
Increase requirements
Revise reporting requirements (COP Policy)
50%
44%
4%
3%
0% 20% 40% 60%
Online submission is appropriate
Simplify the process, but retainonline submission
Replace online submission withoffline mechanism
Other
Revise online submission
Do you use tools and materials offered by the GC and your LN? How useful are these materials?
Yes 53%
No 47%
Use materials
8%
19%
39%
24%
10%
0%
10%
20%
30%
40%
50%
1 - Notuseful
2345 - Veryuseful
Usefulness of materials
Qualitative insights - SUMMARY (n=131)
Actual benefits from participation • Gained foreign clients • Enhanced employee engagement • Serve as example to other companies • No economic benefits, but a realization of our values • Visualize the company’s commitment to sustainability • Although a client requested we join, we did not receive any business from them
Suggested ways of interacting with the GC and LNs • Webinars and remote activities • More communications from the LN • More local events (outside of those in the capital city) • Hardcopy materials • Interactive online platforms • Intuitive tools, including database with good practices and other information • A platform so participants can communicate among each other • Visit from NY staff to remote locations • Collect and share better participant information • Social media • Enhanced information sharing through website • Emails without persona follow-up are lost • An annual informative call
Limitations around COP • Measuring outcomes is too difficult
• Lack of internal commitment
Suggested revisions to the GC
• Only report on updates and not on every single topic each time • Only require information relevant to the specific sector of each company • Only require information relevant to the specific country of each company • Allow for a “ratification” of the previous report as not every year there are significant
developments • Offer online and offline COP mechanisms
Reasons to join the Global Compact
• Shared values • To make our values known to the public • Want to help to promote the GC principles • Enhance company’s attractiveness for talent recruiting • To Complement current efforts and activities related to sustainability • To reinforce our social license to operate
Factors that limit engagement with the GC • Limited time to fully explore the GC’s offer • Our business model does not allow further engagement • Events and resources are tailored for multinationals • Location / No GC representation in my city • COP is not applicable to my organization • Our focus is narrowed to environment • The GC offering is abstract and detached for my company • Commitment is too difficult to materialize • Too expensive to join the LN
NEXT STEPS
• Provide written input to the proposal when prompted to do so
• Use the data from this project to your LNs benefit as applicable
• Reach out to us if you have any questions
SME PARTICIPANT BASE
Europe Americas Asia/Ocenia Africa MENA
Austria Argentina Australia Ghana Egypt
Belarus Brazil Bangladesh Kenya
Belgium Canada China Malawi
Bulgaria Ecuador Indonesia Nigeria
Croatia Panama Japan Sudan
Czech Republic Paraguay Malaysia
Denmark USA South Korea
France Venezuela Sri Lanka
Germany
Greece
Italy
Macedonia
Netherlands
Norway
Portugal
Russia
Serbia
Spain
Sweden
Switzerland
UK
THANK YOU!