Smd vistage presentation 0525

2009 Clique It Marketing, All Rights Reserved

PuttingPowerinyourProfileHowtoleverageyourLinkedInProfilesothatitgenerates

contacts,leads,andincreasedsales.

PresentedBy

www.SocialMediaDelivered.comWednesdayMay25th2010Speaker:EveMayerOrsburn


• Offers unmatched efficiency when developingbusiness contacts and new leads online.

• Provides infinite market research capabilities.• Secures a online network of connections.• Has the ability to establish credibility with the

right audience when optimized properly.

WHYDOESLINKEDINMATTER?

“Newmarketingisabouttherelationships,notthemedium.” BenGrossman;FounderandchiefstrategistBiGMarK


• Your current & future clients• Your colleagues• Your potential strategic partner• Your competition

MOST IMPORTANTLY:The people and resources you needto know and need to connect with

LinkedIn is considered the professionalsocial network of choice

WHO’SUSINGLINKEDN?


There are +65 million registered users. A new member joins approximately every second. Approximately 11 million users are from Europe. India is currently the fastest-growing country to use

LinkedIn, with around 3 million total users.

Executives from all Fortune 500 companies areLinkedIn users

As of April 2010…

LINKEDIN…INNUMBERS



LinkedIn USA Audience Profile:• 59% male vs. 41% female• 41% between the ages of 35-49• 37% are over 50• Ethnicity

– 84% Caucasian– 8% Asian– 5% African American– 2% Hispanic– 1% Other



AffluenceAverage HH income is $108,000+• 34% earn more than $100,000 annually• 33% earn between $60K - $100K• 20% earn between $30K - $60K• 13% earn less than $30,000


Begin by prioritizing your goals

LinkedInProfileTips

Keep these goals in mind when buildingeach section of your profile.

It’s important to identify…What is the goal of this profile?


Use a professional picture

LinkedInProfileTips

• This should be a professional headshot, if possible.• If one is not available, then a candid headshot will work.• This should be a picture of you, NOT A LOGO *the place for logos is in the company profile.• Do not include other people or personal items


• This is either your current title and company ordescription of your expertise with something thatCATCHES ATTENTION

• Treat this like a headline in a newspaper since manypeople will make decisions about your background fromthis element

• Examples of Headlines ‐– “VP of Operations at Whitley Corporation”– “World’s Leading Executive Healthcare Consultant.”

LinkedInProfileTips

Headline = must be engaging


• Your status is your FREE professional billboard• You have 140 characters to get this done so be creative• Include links often for interesting and relevant news• Can be synched to your Twitter application• Update often, at least once per week• Updating your status populates your information onto

the home pages of your connections

LinkedInProfileTips

Status: Uses 140 characters to say a lot


Current / Past Positions & Education

LinkedInProfileTips

• These settings can quickly be imported when you arefirst building your profile, which makes showing yourpast background easy

• However, alter the listings to angle toward yourcurrent goal.


Recommendations

LinkedInProfileTips

• These are CRITICAL to a optimized profile• LinkedIn users should strive for at least 5 to 10.• You can only request recommendations from your

connections on LinkedIn.• When someone is recommended within your network

it is highlighted under their experience.


LinkedInProfileExamples

What does an Optimized Profile Look Like?


LinkedInProfileExamples


LINKEDINLANGUAGE…It’s not hard to speak or learn - promise

• Connections –– Every social network uses a unique term to identify users who

interact. LinkedIn calls them Connections.

– Lifetime limit of 3,000 invitations sent– Lifetime limit of 30,000 Connections

• Recommendations– Fellow LinkedIn users can provide a reference available for

potential Connections to review.- This is a critical tool for establishing credibility.- The recommendation source is identified and can include

co-workers, clients and other collaborators are identified.


Contacts… you may have more than you know

IMPORTYOURADDRESSBOOK

• Import your contacts from your email server address book• You can choose to invite those in your address book already

on LinkedIn or to everyone• Strive to have at least 100 contacts in your network• Use the ‘Settings’ feature if you want to keep your

connections private


• Industry & company specialties• A list of current & former employees• Who current & former employees are

connected to within your networkPerhaps they can provide you with an introduction?

• Revenue from previous years if you are apublic company

LINKEDINCOMPANYPROFILEWhat a LinkedIn user sees at a glanceabout your company

LinkedIn?



Senior Vice President at PR Firm Lands a$250,000 Client via LinkedIn Answers

LinkedInCaseStudy#1

• Steven Shimek, a Senior VP once at Ruder Finn Publicfound his current position on LinkedIn.• He then began answering questions on LinkedIn Answers.• His efforts led to multiple business developments forRuder Finn, not the least of which was a $250,000 contract.

URL: http://blog.linkedin.com/2008/09/05/finding-a-250k/


• Showcase your company’s capabilities• Post qualified responses on LinkedIn Answers to

showcase your professional expertise• Be a reliable resource for your connections, adding

value to relationships can reap significant benefits

LinkedInCaseStudy#1Steven offers these LinkedIn Tips:


Use LinkedIn to track industry intelligence

LinkedInCaseStudy#2

•Dianna Huff of DH Communications points out thatduring the last year, LinkedIn has significantly increasedits functionality.•As a result, the business networking site a great tool forgathering market intelligence regarding your prospectsbefore you actually connect with them.

URL: http://www.savvyb2bmarketing.com/blog/entry/187891/using-linkedin-to-gather-industry-intelligence


After optimizing a LinkedIn profileHuff recommends:• Reading company profiles continuously• Study individuals' profiles –

– Who are they connected to?– What groups do they participate in?– What events are they attending?– What books are they reading?

• Search LinkedIn’s Groups– find the Groups your target audience are participating in and reach out to them through conversation.

• Join Groups that are proactive in your industry

LinkedInCaseStudy#2


• Currently 563,583 active groups on LinkedIn

LinkedInGroups

• Each group description lists–Description–Owner number–Number of members–Share button–Join link


• The Groups Directory helps you find the right group.• You can invite your connections to join the group by clicking

the Share button.• If your membership is subject to review by a group manager,

they may require additional information such as a valid e-mailassociated with your profile.

• You also can ask the group owner questions or provideadditional information via an email link.

LinkedInGroupsGroups Directory


• Click on the “Discussions” tab on your Group to see asnapshot of recent discussions.

• By participating in discussions you can…– Showcase your company’s industry expertise– Publicize the achievements of you or your clients

• A LinkedIn user is allowed to join up to 50 groups

LinkedInGroupsGroup Discussions


LinkedInAnswers


• LinkedIn Answers provides professionals anopportunity to ask and answer questions from otherprofessionals.

• When you submit a question it will be posted in thecategory you select, shown on your profile page, andthe homepage of your connections.

• Answering questions in the LinkedIn’s Answers’section aides in establishing you as trusted expert on agiven topic.

• When a connection submits a question, a NetworkUpdate will appear on your homepage. It also showson the Answer Questions tab.

LinkedInAnswers


• LinkedIn events displayed on your homepage aregenerated based on the information included in yourLinkedIn profile.

• LinkedIn highlights conferences and otherprofessional events by date, industry and location.

• When you view an event, attendees within yournetwork are shown.

LinkedInEvents


Integrating your blog postingswith LinkedIn allows those whootherwise might not visit yourblog discover your expertise.

LinkedInAPP:LINKBLOG


Let’sConnect…

[email protected]

469‐248‐6061www.LinkedIn.com/in/EveMayerOrsburn

Twitter.com/LinkedInQueen

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