8/9/2019 SMCR - HOMEWORKS

1/2

Paschalis Gandhi

1. what is mass communication:

answer:

Mass communication is the process of communicating information to lots of people at onceeg via television, radio or newspapers.

Mass communication is a process in which professional communicators design and usemedia to disseminate messages widely, rapidly, and continuously in order to arouse intendedmeanings in large, diverse, and selectively attending audiences in attempts to influence themin a variety of ways.

Mass communication is a message created by a person or a group of people sent through atransmitting device (a medium) to a large audience or market.

Mass communication is the term used to describe the academic study of various means bywhich individuals and entities can relay information to large segments of the population all atonce through mass media.

2. what is SCMR (source channel message receiver):

answer:

Source: the originator of the message. The encoder. The goal-setter.

Channel: means of transmitting message. Five senses, sight and sound primarily, but also

touch, smell, and taste useful, too.

Message: coded meaning. Symbols. Representation of meaning.

Receiver: the target of source message. The decoder. A part of the goal.

Models of Communication :

THE SCMR MODEL

Noise

Encode Decode

Source MessegeChannel Receiver

Feedback

Goals

8/9/2019 SMCR - HOMEWORKS

2/2

Feedback: receiver response to source messages. Also, receiver clarification of particularmessage.

Noise: Anything that interferes with communication. Physical or psychological.

Encoding-Decoding: Process of translating meaning into code. Sources eN-code. ReceiversDe-code.

Goals: Purpose to be accomplished. Creates drive. Directs action. Inform, relate, andpersuade.

3. The element of SCMR :

answer :

There are three key elements in this definition: Process, meaning, and message.

Process: procedure, development, course of action, method, route, practice.

Note that process is a verb of action. Somebody does something. That doing something

involves meaning and messages.

Meaning: sense, connotation, denotation, import, gist, significance, experience.

Meaning is a subjective experience in our lives. Meaning happens in the cognitorium, in the

mind, in the head. Our meaning does not have a specific physical referent like a body organ

or even a discrete location in the brain. Meaning is our private response to the world.

Message: code, letter, note, symbol.

Messages contain coded meaning and allow us to express or convey the meanings within us.

Messages require rules like syntax and semantics. Messages can be verbal like languages or

nonverbal like gestures.