Marketing intelligence en Inbound Marketing SMC073 9 oktober 2013
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Transcript of SMC073
#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
ZOMBIE BLOOPERS
6.000.000.000
ZOMBIE BLOOPERS
ZOMBIE BLOOPERS
Before
1850
1850 -2020
After
2020
ERA OF INDUSTRIAL REVOLUTION
ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION
INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
FREE AGENT – KNOWMADSSELF EMPLOYED PROFESSIONAL
ZP1.0 2.0 3.0
Organizations
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION
DEVELLOPMENT
GOVERNMENT
REGENTS
PROSUMER
PRODUCER
PROSUMER
INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
SELFORGANIZATION &COLLABORATION
COLLABORATION
SIMPLEBUTEFFECTIVE:
DISRUPTIVE BYPASS
SELFORGANIZINGBYSHARING
!SHARINGSELFORGANIZINGSOCIETY
SHARINGSELFORGANIZINGSOCIETY
SMARTSOLUTIONS&TEAM BUY
(OPEN)DATAIS THE NEW OIL
DATA
Fitness and health trackingChemical body load countsPersonal genome sequencingLifeloggingMetabolic monitoringSelf experimentationBehavior monitoringLocation trackingSleep trackingMood and emotion trackingMedical self-diagnostics
VALUENETWORK&SHARING
SMARTSOLUTIONS&MOBILITY
sharing
BUSINESSMODELLING
BUSINESS MODELS…
SMARTSOLUTIONSRETAIL
DIALOGUE&CO-CREATION
THE STORY:
“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.
SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING
MIRRORVIRTUALITY
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
SOCIAL MEDIASTRATEGY
V
V
V
V
V
V
V
V
V
VV
VV
M
VV
THE S2M MESHCONTENT CURATION
SEATS2MEET.COMBUSINESS MODEL
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
BUSINESSMODEL
SIMPLE,SMART, SHARING& SUSTAINABLE