Kirsten Jassies

Productmanager bloggers & social bij online vrouwen van Sanoma Meda

@kirst_enj

Blogs & Influencers #sxsw

Social is not over. It is everywhere. Buzzing at #SXSW:

• Taking online offline

• Being real and authentic more than ever

• Hardware is happening like google glass, the digitizer

• Serendipity

• Visual platforms

• Businessmodelling

• Disruptive

Influencer: SWISS-MISSdesignblog, tattly, teudeux app, creative mondays, studiomates

11 lifelessons from big influencer Tina Roth Eisenberg

1. Invest your life in what you love

2. Embrace enthusiasm

3. Don’t complain, make things better

4. Trust and empower

5. Value experiences over money

6. Surround yourself with like-minded people

7. Collaborate with these like-minded valuable people

8. Ignore “haters”

9. Make time to think and breathe

10. If an opportunity scares you, take it

11. Be someone’s eccentric aunt

Influencer: Jane Pratteditor in chief xojane.com en xovain.com, say media

“If someone asks you to water down your vision then you risk losing your passion for what you’re doing.”

“People’s default setting is to not like you.” And how does Jane deal with that? By responding, by sharing her personal issues and problems, and letting people know they aren’t alone in being screwed up and adrift and unhappy and flawed.

“Surround yourself with people who are even freakier than you”

“Honey, I’ve been lying to you for the past 20 years”

Circulation numbers are bunk. Journalists know it. Publishers know it. Advertisers and readers do, too. The digital age makes it very difficult to lie about readership numbers so why try?

“Getting away from it being about sheer numbers” is what Pratt wants. “What I care about is how deeply the readers are invested.”

xoJane’s reader investment metrics include: comments per post, comment likes per post, and site visit duration. “The comments to me are the story.”

Online invloed: wat wil je bereiken?

Om je online invloed uit te breiden moet je extreem deelbare contentcreëren en delen. Wat wil je bereiken?

• Uniek zijn: persoonlijk, aangrijpend, mooi beeld, humor, etc

• Alle content crossmediaal,en denk vanuit het kleinste schermals je iets opzet

• Bloggen EN vloggen, video is belangrijk. Er komt steeds meer longform content

• Monitoren over alle kanalen, watis de ROI?

• De social kanalen: vine, tumblr, instagram, facebook, pinterest, twitter, G+

• Bloggers als journalisten, curatoren,modellen, designers, etc

Iedereen ZICHTBAAR

Merken bestaan uit mensen

• Mensen vertrouwen mensen

• Zichtbaarheid is key op een persoonlijke manier

• Werken vanuit je passie

• Zoek je niche

• Meng je in conversaties die al plaatsvinden in jouw niche