SMByyc39

Welcome to @SMBYYC #39 Social Media Breakfast, Calgary

Welcome

SMB is a place for social media professionals and beginners to discuss effective practices, past experiences and new techniques.

Our discussions allow us to nurture social media in the community and help enhance existing social networks.

Plan to stay after the presentation to meet others and share ideas and experiences with social media.

Event Sponsor

Past Sponsors

Ongoing Sponsors

SMBYYC Committee

Donna McTaggart

@donnamct

@calgfolkclub

Mike Spear@mikesgene

Kevin Hayes@kevinhayesca

Crystal DeCnodder@pistol_crystal

Catherine Saykaly-Stevens

@calgarysingles

@calgarynetworks

Des Nwaerondu@advisordes

Heather Ilsley@heatherilsley

Kaela Caron@Kaela_jo

Follow @SMBYYC to connect with other Calgary Social Media Breakfast enthusiasts and get advanced notice for upcoming events.

#smbyyc

Follow Us on Twitter

Twitter = @bgcc1939

Facebook: https://www.facebook.com/BGCCalgary

Venue Sponsor

@elevatedhr facebook/elevatedhr.com

#TopManager http://elevatedhr.com/topmanager

Breakfast Sponsor

WAVES COFFEE

Shelburne 17th Ave. 1019 17th Ave. SW.

@WavesCoffee_AB

Thank You!!!

Thank you…

@bgcc1939 @elevatedhr, & @donnamct

for hosting & feeding us at #smbyyc!

Presenters

Jackie [email protected]

Aaron [email protected]

Jackie McAtee heads up the Calgary Chamber’s member experience team, overseeing member services, marketing communications and events. With a background in luxury hotels, she is bringing a total focus on the guest experience through every touch point to the Chamber. She holds a Bachelor of Hotel Management and a MBA in Marketing. Having worked in the United Arab Emirates, New Zealand, the UK and Australia, she looks at the world from a global perspective.

Aaron Kroontje is responsible for social media, email marketing, analytics and the evolution of CalgaryChamber.com, SmallBusinessWeekCalgary.com and online integration of the Chamber's CRM among other things. He has a Bachelor of Science, Computer Science and Bachelor of Commerce in Marketing. Prior to the Chamber he has done work in business intelligence for MedicalMarijuana.ca and knowledge management for Critical Mass. Aside from the day job his time is split between marathon training, entrepreneurial pursuits and board President of Progressive Alternatives Society of Calgary.

@CalgaryChamberwww.CalgaryChamber.com

Social media and the Chamber of Secrets How to set yourself up for social media success when putting on events, leveraging limited internal resources to create a convincing presence and the challenges of gaining social media traction with a B2B model along with tackling trolls, teams, tone, content, brand, analytics, notifications and why showing up is more than half the battle.

This is the story of one of Calgary's oldest institutions as it shakes off the rust and finds its legs.

Too often we hear about sexy, fun and young organizations rocking the social media sphere. Well, Jackie McAtee, director of member experience and Aaron Kroontje, digital specialist, are just good regular folk like you who happen to work at the Calgary Chamber which does not have a history of being sexy, fun or young.

This 120+ year old not-for-profit, member based business institution started a complete reinvention two years ago anchored by a re-branding process undertaken by Jackie. Since then Jackie and her team have fought to gain a renewed relevance in the business community and leverage social media.

They don't have all the answers but they do have plenty of learnings they will happily share as a result of their efforts to become a Canadian leader in an industry not known for social media prowess and within the business-to-business (B2B) domain.

Change PPT

CHANGE TO

CALGARY CHAMBER

PPT

Next Social Media Breakfast

THANK YOU FOR JOINING US TODAY!@SMByyc – 2nd last Friday of Each Month

Next #SMByyc…May 24th, 2013

Speaker, Venue & Sponsor TBACheck @smbyyc week of May 14th to RSVP

Not getting a copy of the press release?Send your email address to:

[email protected]

SMByyc39

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Transcript of SMByyc39