SMBs & Social Media sponsored by Sum Total

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How SMBs can use social media tools to support workplace learning. Several tools discussed. Focus was on the social vs. the media - keeping it about people and strategy because, if you don't have one in a corporate learning & development department, you're probably not going to get any support for implementation. Discussion of LMS trends in the corporate arena today (more people centric vs. course centric).

Transcript of SMBs & Social Media sponsored by Sum Total

  • How SMBs Can Leverage Social Media Tools to Improve

    Workplace LearningWednesday, April 1, 2009

    By Janet Clarey, Analyst & Sr. ResearcherBrandon Hall Research

  • Ways to Participate

    1. E-mail your questions and comments to [email protected]

    2. TWEET! send Twitter messages to your followers, and to me at @jclarey - use #BrandonHall in your tweets so I can find them

    3. Text Chat during the webinar use NOTES (upper left)

  • About YouDefinitionsBenefits & Challenges for SMBsHow SMBs are using social learning technologiesHow your organization can get started with social learning technologies

    Agenda

  • You?1. Learning &

    Development

    2.Human Resources

    3. Information Technology (IT)

    4.Learning Services Provider

    5.Other

  • How Many Employees

    in your Organization?

    1.Under 100

    2.100 500

    3.500-1,000

    4.1,000-2,000

    5.More than 2,000

  • Primary learning delivery channels

    1.Instructor-led classroom training

    2.Instructor-led online training

    3.On-the-job training

    4.Self-paced E-Learning Courses

    5.Other

  • Where are your learners physically

    located?1.Employees at one location

    2.Dispersed employees

    3.Unknown (customers)

    4.Combination of any of the above

  • 1.Rapid E-Learning (consumption and development)

    2.Reduce Costs

    3.Support Informal Learning

    4.Improve Productivity

    5.Other (type in chat)

    Your current goals

  • SMB

    Social media

    Acronyms and Buzzwords for $1000

  • Photographer: Geotrac | Agency: Dreamstime.com

    Participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants. (Early List Servs but faster) Urban Dictionary, a participatory online slang dictionary

    What are social media?

  • Photographer: Geotrac | Agency: Dreamstime.com

    Small-to-Medium Business (also known as Small-to-Medium Enterprise, SME) are defined based on size (and there is no universal size definition). Wikipedia, a participatory online dictionary

    What does SMB stand for?

  • Because they can respond so quickly as business conditions change, small and midsize companies have an advantage in a volatile and uncertain economic climate. The right information technology tools and solutions lets them build on this advantage by helping them cut costs and improve productivity today, while enabling them to stay focused on innovation so they will be poised for growth when the economy begins to turn around.

    Steve Ballmer, CEO, Microsoft

    Quote

  • Challenges to SMB1. Resources (Cost, People,

    Training)

    2. Culture (Blocking, Management Style)

    3. Loss of control of information

    4. Fear of loss of productivity / abuse

    5. Security

  • Benefits to SMB1. Faster Response

    2. Resilient

    3. Lower costs without sacrificing learning

    4. Increased productivity

    5. Supplements other training

  • Where we are today

  • First Generation Learning Model (SMB)

    Hosted Learning Platform

    Content Developer(Location A)

    Content Developer & Learner(Location C)

    Learner(on-the-road)

    Learners(Location B)

    Learning Lab(Location X)

    Source: Bryan Chapman

  • Next Generation Learning Model (Connections and Networks)

    Hosted Learning Platform

    Content Developer & Learner(Location C)

    Learner(on-the-road)

    Learners(Location B)

    Learning Lab(Location X)

    Content Developer(Location A)

  • Source: Joe Kristy, IBM Global Business Services

    Supports

    Why the change

  • New Tools to Foster Learning

  • Social Networking Services

    16

    Find experts

    Get fast answers

    Build relationships

    Informal learning

  • Blogs

    16

    Capture knowledge

    Reflection

    Feedback

    Professional Development

  • Wikis

    16

    Manage information

    Provide documentation

    Share resources

    Knowledge repository

  • Virtual Worlds

    16

    Greater social presence compared with other learning technologies

    Enhanced interaction

    Realistic 3D objects and environments

  • Microblogging

  • Tagging / Bookmarking

  • Presence

  • Does your organization have a strategy for social

    media?

  • Strategies for Using Social Learning Technologies

    As part of a blended learning strategy

    To provide a community for learning professionals

    To provide a collaborative learning environment among cross-functional groups

    For knowledge management

  • Strategies for Using Social Learning Technologies

    As part of a blended learning strategy

    To provide a community for learning professionals

    To provide a collaborative learning environment among cross-functional groups

    For knowledge management

  • Strategies for Using Social Learning Technologies

    As part of a blended learning strategy

    To provide a community for learning professionals

    To provide a collaborative learning environment among cross-functional groups

    For knowledge management

  • Strategies for Using Social Learning Technologies

    As part of a blended learning strategy

    To provide a community for learning professionals

    To provide a collaborative learning environment among cross-functional groups

    For knowledge management

  • Strategies for Using Social Learning Technologies

    As part of a learning plan

    To create a place for informal learning

    For leadership development

    For professional development

    To develop and retain talent

  • Strategies for Using Social Learning Technologies

    As part of a learning plan

    To create a place for informal learning

    For leadership development

    For professional development

    To develop and retain talent

  • Strategies for Using Social Learning Technologies

    As part of a learning plan

    To create a place for informal learning

    For leadership development

    For professional development

    To develop and retain talent

  • Strategies for Using Social Learning Technologies

    As part of a learning plan

    To create a place for informal learning

    For leadership development

    For professional development

    To develop and retain talent

  • Strategies for Using Social Learning Technologies

    As part of a learning plan

    To create a place for informal learning

    For leadership development

    For professional development

    To develop and retain talent

  • Summary1. There are benefits and challenges for SMBs in

    todays environment.

    2. Social media tools for learning are a cost-effective solution for maximizing effectiveness.

    3. There are an abundance of social media tools available.

    4. There are multiple strategies for using social media.

    5. A supportive culture is the most significant factor for implementing social learning technologies.

  • 1. Distributed Learners

    2.Information / Knowledge Workers

    3. Need for Peer-to-Peer Collaboration

    4.Need Easy/Anywhere Access to Information

    5.Need Access to Subject Matter Experts

    6.Supportive Culture

    Good Use Case

  • Action Plan

  • Action Plan

    1. Start small. Find opportunities where social learning tools will foster learning. (blended with instructor-led, etc.)

    2. Become an expert on the learners within your organizational communities.

    3. Use the tools yourself. Join a social network. If youre already a member of one, connect with someone in this presentation.

    4. Develop a strategy.

    5. Incorporate into peoples daily work. Make it real work.

    Action Plan

  • Follow-up questions?

    1. E-mail your questions and comments to [email protected]

    2. TWEET! @jclarey

    How SMBs Can Leverage Social Media Tools to Improve Workplace Learning Ways to ParticipateAgendaYou?How Many Employees in your Organization?Primary learning delivery channelsWhere are your learners physically located?Your current goalsAcronyms and Buzzwords for $1000What are social media?What does SMB stand for?QuoteChallenges to SMBBenefits to SMBWhere we are todayFirst Generation Learning Model (SMB)Next Generation Learning Model (Connections and Networks)SupportsNew Tools to Foster LearningSocial Networking ServicesBlogsWikisVirtual WorldsMicrobloggingTagging / BookmarkingPresenceDoes your organization have a strategy for social media?Strategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesStrategies for Using Social Learning TechnologiesSummaryGood Use CaseAction PlanAction PlanFollow-up questions?