#DiscoverWisconsin10 Ways to Boost Your Social Engagement

Mariah HabermanCo-Host / Marketing & PR Strategist

Organic Reach

10 Waysto boost

Social Media Engagement

1. Be a student.

2. Think like the target.

Discover Wisconsin in Hurley, WI September 28

Mention someone below with whom you’d love to enjoy this view.!!

[Photo by Kathryn DesForge]

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Emotion is a key driver.

Discover WisconsinOctober 2

Who’s with us?

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3,870

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3. Be great…consistently.

Community vs. Audience

Ain’t free. Ain’t easy.

Earn Facebook’s trust.

Quality content reigns supreme.

4. Vary your style.

Gamification

Discover WisconsinMarch 27

Game time! Name a Wisconsin community!that doesn’t have the letter “E” in its name.

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17,888

149

43

68

Conversation Starters

Discover WisconsinSeptember 13

#Truth

58,976

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Behind The Scenes

Discover WisconsinJuly 8

Good night from the Apostle Islands.

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1,442

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“Power” Photos

Discover WisconsinSeptember 8

Mother Nature waves hello.![Photo by Michael Bernhardt]

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Fill in the _ _ _ _ _

Discover WisconsinJune 23

Fill in the blank! My top 3 favorite places in Wisconsin are:1. _________ 2. _________!3. _________

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Updating Albums

October 9

Discover Wisconsin added 4 new photos to the album #DiscoverWisconsin Fan-submitted photos

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4. Think it through.

Reviwe Copy

Review Cpoy

Review* Copy

Discover WisconsinAugust 6

Yes ☟

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6. Be relevant.

Discover WisconsinDecember 29, 2013

Well done, Pack.

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4,259

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1,022

Discover WisconsinJanuary 4

Yikes. “Frozen Tundra” just got a whole new meaning…

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80/20 Rule

7. Tease ‘em.

“Do not build your brand house on land you don’t own.”

-John Battelle

Discover WisconsinAugust 27

7 of Wisconsin’s Most Romantic Towns

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8. Write great headlines.

Discover WisconsinJune 11

Chasin’ Waterfalls: 6 of Wisconsin’s Best Falls

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9. Use eye-catching imagery.

Discover WisconsinAugust 8

Hands up if you love Wisconsin wildlife.

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Discover WisconsinJuly 12

A view of the Milky Way from Plum Lake in Sayner, Wis.![Photo by Josh Thum]

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10. Play to your strengths.

Thank You!