SmartTargeting_SOI Deck 13.02
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Transcript of SmartTargeting_SOI Deck 13.02
About SmartZip
IndustryPartners:
Awards:
Inc. 5000 Honors:
What is it?Why does it matter?
Predictive Analytics
Predictive Analytics Everywhere
*42%Businessfrom Your Sphere
*58%Business
FromNew Clients
*Statistics - NAR Member Profile 2014
How do Agents GROW Their Business?
*72% of home owners sell with the first agent they speak with
SmartTargetingNew Business
SphereTargetingRepeat & Referral
SmartTargeting – New Business in Your Farm
Current FarmMass Marketing
2,000 Homes5% Turnover
New Farm With Predictive Analytics
400 Homes10% Turnover
Turnover Advantage2x Better
How do we know?Length of Residency
Age of Residents in Home
Migration Patterns
Loan Details
LTV Ratio
Absentee Owner
Number of Kids
Delinquent
Herd Effect
Life Interests
Appreciation
Estimated Net Worth
Listing History
Home Sale History
Loan Status
Home Owner Occupancy
Credit Worthiness
Consumer Behavior
Move Up
Move Down
• Over 2000 attributes• From over 25 data sources• Listing data from 17 portal sites
On-going reporting of your territory performance
Rigorous territorypre-evaluation
via “back testing”
Leverage Yourself for Success
Now that you know…What do you do?
Marketing
Targeted Online Branding
Targeted Online Branding
Targeted Online Branding
Targeted Online Branding
Targeted Online Branding
Personalized Direct Mail
Digital Handwritten Letters
• Notes printed in a blue ballpoint pen style • You choose the message and design
• Custom branded to you and your team!
Personalized Landing Pages
8 x 8 Email Marketing
• 8 touches in 8 weeks for all respondents with emails
• Custom branded, from YOU!
Your Brand Everywhere!
*42%Businessfrom Your Sphere
*58%Business
FromNew Clients
*Statistics - NAR Member Profile 2014
How do Agents GROW Their Business?
88% of buyers would use their agent again or recommend to others
84% of sellers would use their agent again or recommend to others
YET…
Less than 25% used the agent they worked with previously (buy/sell)
SmartTargetingNew Business
SphereTargetingRepeat & Referral
How do you maximize business from your Sphere?
Stay Top of Mind: Stay relevant with a targeted campaigns to maximize repeat & referral business
Insights: Unlock detailed insights for your sphere, including selling intent
Get Organized: Keep your sphere organized and easily accessible, in one place
Access your account at your home, office and on the go!
Easy Access to Your Farm and Sphere
Your Personal Touch
Handpicked Custom Farm
Ongoing Support and Training
CRM with Action BoardAutomated Marketing
Your Sphere with Insights
Predictive Analytics
What Agents are Saying…
Get SmartTargetingStay top of mind and grow your business from your farm & sphere
SPECIAL AUGUST OFFERSign Up for SmartTargeting and get
SphereTargeting Free*
*Includes 250 seller predictions in your sphere , ask your sales representative for details
Realtors’ Success in Chicagoland
SCOTT NEWMAN• 12 Farms• 1200% ROI• Independent
Office
Local friends & Coaches – Michael Tritthart and Ben Kinney
DAVE RICHERT• 5 listings in the
first year
CHRISTINE RUBIN• 3 large listings in
the first year
STEVE JOHNSTONE• 19 listings in 2.5 years• Listing 1st mailing• May ’16
What Agents are Saying…
Personalized Landing Pages
Respondent Capture
Your Branded CMA
Be Focused and Organized
360° View of Your Best Prospects
Check In and Track Your Result
Set Your Follow Up’s Now!
Your Personal Action Board
Personalized Landing Pages
Personalized Landing Pages
Personalized Landing Pages
SphereTargeting in Action
1. Drag & Drop File 2. Auto field detection
3. Real-time matching 4. Insights & Marketing enabled
We Make it Easy and Automated!
Stay Top of Mind: Use automated online and social ads to stay relevant with a targeted message to your sphere
Insights: Gain deep insights – home ownership status, demographic insights, property insights, and financial indicators like equity, etc.
Easily Load Your Contacts: Identify key segments in your sphere that drive future business, likelihood to list, etc.