SmartPLTM Smart Pulsed Light - Mesoestetic · fractionated pulsed light system that incorporates...
Transcript of SmartPLTM Smart Pulsed Light - Mesoestetic · fractionated pulsed light system that incorporates...
FRACTIONATED PULSED LIGHT SYSTEM THAT INCORPORATES THREE DIFFERENT HANDLES FOR
HAIR REMOVAL, REJUVENATION AND ACNE
610 nm: HAIR REMOVAL
530 nm: PHOTO REJUVENATION
415/630 nm: ACNE
PRODUCTSmartPLTM
LESS PAINTFUL TREATMENTS
CLASICAL HAIR REMOVAL TECHNIQUES
MORE EFFECTIVE TREATMENTS
CLIENT NEEDS
HAIR REMOVALMARKET
APPEARANCE OF FIRST DEVICES FOR HAIR REMOVAL
LIMITED OFFER OF DEVICES
AESTHETIC MEDICINE FIELD
HIGH TREATMENT PRICE
LOW Nº OF CLIENTS
HIGH PRICED DEVICES
HAIR REMOVALMARKET
TECHNOLOGY STANDARIZATION
APPEARANCE OF MULTIPLE COMPETITORS IN THE MARKET
HETEROGENEUS MARKET
HAIR REMOVALMARKET
HETEROGENEOUS MARKET
HAIR REMOVALMARKET
DEVICES WITH DIFFERENT PERFORMANCES AND PRICES
BEAUTY MARKET
AESTHETIC MEDICINE MARKET
ADAPTATION TO DIFFERENT MARKET SEGMENTS
AESTHETIC MEDICINE
DERMATOLOGY
PROFITABLE BUSINESS
BEAUTY
HAIRDRESSING SALON
PURCHASING OPTIONS: BUY, RENTING, RENTING WITH THERAPIST...
AESTHETIC SURGERY
PLASTIC SURGERY
SPECIALIZED HAIR REMOVAL CENTRES
HAIR REMOVALMARKETHETEROGENEOUS MARKET
DECREASE OF TREATMENT PRICE
INCREASE OF Nº OF CLIENTS
INCREASE OF DEMAND FOR MEN TREATMENTS
HAIR REMOVALMARKET
DIFFERENT QUALITY AND PRICE LEVELS FOR THE DEVICES
CONFUSION IN THE MARKET
HIGH AND HETEROGENEOUS DEMAND
ANYTHING GOES?
HAIR REMOVALMARKET
CHEAP DEVICES, NOT EFFECTIVE
DISTRUST AND DISINFORMATION IN THE MARKET
LOSS OF TIME
LOSS OF MONEY
VERY LITTLE-EFFECTIVE TREATMENTS
DISSATISFIED CLIENTS
HAIR REMOVALMARKET
OFFER INCREASE DEMAND INCREASE
EQUIPMENT WITH A COMPETITIVE PRICE
EFFECTIVE DEVICE
MAXIMUM PROFITABILITY FOR THE CENTRE
INCREASE OF Nº SATISFIED CLIENTS
HAIR REMOVALMARKET
IT IS NECESSARY TO INCREASE FOLLICLE TEMPERATURE UP TO 70º WHILE PROTECTING THE
SKIN AND THE SURROUNDING TISSUES
PHOTO
PRODUCTSmartPLTM
THERMO SELECTIVELYSIS+ ++Light Heat Destruction
TECHNICAL SPECIFICATIONS SmartPLTM
Wavelength 610nm
Fluency +45 J/cm2
Spot 50x10
Nº of shots 25.000
Time of lamp recharge 1-3 sec.
Cooling System Water
Technology Train of pulses
Hair removal
TECHNOLOGYSmartPLTM
TRAIN OF MICRO PULSES
micropulse micropulse micropulse micropulse
delay delay delay
P U SL E
TRAIN OF PULSES
Nº Pulses 2-15
1-20 ms
3, 5, 7 ms
TECHNOLOGYSmartPLTM
Micropulse Width
Delay between micropulses
TRAIN OF PULSES
1 2 3
3 ms
5 ms
7 ms
Thin/light
Thick/medium-dark
Hair
Very thick/dark
Pulse Width Delay
Skin
3 ms 5 ms 7 ms 9 ms
Nº Pulses 3, 5, 7
Not very tanned----tanned
+ Light --------------+ Dark
TECHNOLOGYSmartPLTM
TECHNOLOGYSmartPLTM
TRAIN OF PULSES ADVANTAGES
AVOIDS BURNS
REDUCTION OF REDNESS AND WOUNDS
REDUCTION OF SIDE EFFECTS
TECHNOLOGYSmartPLTM
DOES NOT REQUIRE USE OF EMLA (anaesthetic cream)
GREATER COMFORT DURING TREATMENT
TREATMENT FOR A WIDE RANGE OF HAIR AND SKIN TYPES
TRAIN OF PULSES ADVANTAGES
F L E X I B L E
TECHNOLOGYSmartPLTM
TRAIN OF PULSES ADVANTAGES
ALLOWS SELECTION OF THE MOST SUITABLE PARAMETERS, ADAPTING TO
THE CHARACTERISTICS OF EACH PERSON
MULTI PULSE SYSTEM VERSUS COMPETITORSMONOPULSE IPL MULTIPULSE IPL MULTIPULSE
SmartPLTM
IPL: 2 capacitors (generates energy and store it in the capacitors). With only two capacitors fully discharge these with every shot. Slow rep rate & inconsistent outputs
SmartPLTM: 6 capacitors. each shot only partially discharges the capacitorsMaintain power output over the whole shot. Each pulse is effective
TECHNOLOGYSmartPLTM
610-950 nm
610 950
TECHNICAL SPECIFICATIONS SmartPLTM
Wavelength
IDEAL FOR HAIR REMOVAL TREATMENTS
ACTS SELECTIVELY ON THE MELANIN IN THE HAIR
610-950 nm
IT ELIMINATES DANGEROUS WAVELENGTHS FOR THE SKIN
DOUBLE CUT FILTER
ABOVE 950 nm WE ACT ON THE TISSUE´S WATER:
EVAPORATION OF CORNEUS LAYER
1.200 nm
Wavelength
TECHNICAL SPECIFICATIONS SmartPLTM
FLUENCY: ENERGY DENSITY +45 J/cm2
EFFECTIVE TREATMENTS FOR PERMANENT REDUCTION OF HAIR
REDUCTION IN Nº OF SESSIONS: 4-6
TECHNICAL SPECIFICATIONS SmartPLTM
25.000
EFFECTIVITY GUARANTEED IN EVERY SINGLE SHOT
TECHNICAL SPECIFICATIONS SmartPLTM
Nº of lamp pulses
INCREASE IN CENTRE'S PROFITABILITY
Cooling System WATER
TECHNICAL SPECIFICATIONS SmartPLTM
PREVENTS LAMP FROM OVERHEATING
HIGH TECHNICAL RELIABILITY
Cooling System AIR
OTHER COMPETITORS
TECHNICAL SPECIFICATIONS SmartPLTM
LAMP OVERHEATS AT HIGH ENERGY DENSITY
WAITING TIME BETWEEN PULSES IS INCREASED
UNIT STOPS
LOSS OF TIME AND PROFITABILITY
TYPE OF PULSE
TRAIN OF PULSES
- Treatment Flexibility (different types of skin and hair)
- Treatment Security: skin protection (delay between micropulses)
- It doesn't need EMLA
- Pleasant treatment, minimal side effects
- Treatment Effectiveness: adaptation to specific characteristics
SmartPLTM
FRACCIONATED PULSED LIGHT vs. PULSED LIGHT
PULSED LIGHT
MONOPULSE
- Treatment Inflexibility (dark hair and light skin)
- More aggressive treatments (burns may occur)
-EMLA (anaesthesia)
- Painful treatments
- Less selective: effective only in very dark hair and light skin
WAVELENGTH
DOUBLE FILTER CUT
- Avoids danger of skin aggression (above 950 nm)
SmartPLTM
400-1200 nm
- Danger of corneous layer evaporation. More aggressive treatment. Burns may occur.
FLUENCY
+ 50 J/cm2
- Guarantees treatment effectivenessand reduction of number of treatment sessions.
Low Fluency
- Many devices in the market don't provide fluency enough to achieve good results.
- Deceitful publicity (J)
PULSED LIGHT
FRACCIONATED PULSED LIGHT vs. PULSED LIGHT
APPLICATIONS
THREE DIFFERENT WAVELENGTHS -- Hair Removal
- Photo rejuvenation
- Acne
SmartPLTM
ONLY ONE APPLICATOR
- Versatility decrease. Less profitability.
PULSED LIGHT
FRACCIONATED PULSED LIGHT vs. PULSED LIGHT
NUMBER OF SHOTS
- Hair removal: 25.000
- Photo rejuvenation: 10.000
- Acne: 10.000
NOT EFFECTIVE
- Some companies guarantee more than 100.000 shots, but these are not effective (low fluencies)
- Power Lamp Curve: decreasing
SmartPLTM PULSED LIGHT
FRACCIONATED PULSED LIGHT vs. PULSED LIGHT
FREQUENCY
0.5 Hz
Fast treatments, profitability increase, therapist comfort
SLOW TREATMENTS
Some devices provide lamps with recharge time up to 12 seconds.
TECHNICAL SPECIFICATIONS SmartPLTM
Wavelength 530 nm
Fluency +51 J/cm2
Spot 50x10
Nº lamp shots 25.000
Time of lamp Recharge 1-3 sec.
Cooling System Water
Technology Train of pulses
Photo rejuvenation
MECHANISM OF ACTION
PRODUCTSmartPLTM
SELECTIVE AGGRESSION IN THE DERMIS PROTECTING EPIDERMIS
DERMIS AGGRESSION
INCREASE OF FIBROBLASTES ACTIVITY
COLLAGEN PRODUCTION
IMPROVES SKIN QUALITY
EPIDERMAL PIGMENTED LESIONS
PRODUCTSmartPLTM
MELANIN HEATING
MELANIN BREAKS DOWN INTO SMALLER
PARTICLES
BODY RECOGNISES PARTICLES AS
WASTE
PARTICLES FLAKE AWAY
TREATMENTS
PRODUCTSmartPLTM
PIGMENTED LESIONS
MICROCAPILLARIES
ROSACEA
COLLAGEN STIMULATION
INCREASE OF SKIN LUMINOSITY
UNIFICATION OF SKIN TONE
PORE SIZE REDUCTION
CLINICAL STUDIES
PRODUCTSmartPLTM
Independent scientific research has shown that treatment with Intense Light Sources at low energies can increase collagen production rates by 42%.
By selectively targeting dermal structures with light energy, without causing damage, the body can be ‘tricked’ into producing new collagen in response to the
perceived injury
Fibroblast cells produce collagen molecules when stimulated by the release of mediators from the dermal microvasculature
These collagen molecules mature over time into a new, well organized matrix
PHOTO REJUVENATION
SmartPLTM
PRODUCTSmartPLTM
- Non aggressive
- Pleasant treatment
- Without side effects
- Progressive results
- It doesn't need resting time
- Immediate incorporation to daily activity
NON ABLATIVE
PHOTO REJUVENATION CO2/Erbium LASER
ABLATIVE
- Corneous layer evaporation
- Painful treatment. It needs the use of anaesthesia
- Side effects: pigmentation, scars, burns…
- Operating room: resting time
TECHNICAL SPECIFICATIONS SmartPLTM
Wavelength 415/630 nm
Fluency +25 J/cm2
Spot 50x10
Number of shots 25.000
Time of lamp Recharge 1-3 sec.
Cooling System Water
Technology Train of pulses
Acne
MECHANISM OF ACTION
PRODUCTSmartPLTM
SELECTIVE AGGRESSION IN THE PORPHYRIN OF THE ACNE BACTERIA, GENERATING A CHEMICAL REACTION THAT PRODUCES
FREE RADICALS THAT PHAGOCYTE THE BACTERIA
APPLICATION OF BLUE LIGHT ON THE PORPHYRIN
CHEMICAL REACTION: GENERATION OF
SINGULETE OXYGEN
OXYGEN ELIMINATES
ACNE BACTERIA
INFECTION DISAPPEARING
WAVELENGTH 415/630 nm
PRODUCTSmartPLTM
415 nm
630 nm
Maximum absorption of blue light by the porphyrin
Below 0..25 mm
ABSORPTION PENETRATION
Absorption peak of the blue light by the porphyrin
It acts at deeper level (reaching acne lesion)
WORKING WITH SmartPLTM
ADVANTAGES
EASY TO PROGRAM
POSSIBILITY OF PRE SET PROGRAMS OR FREE
PROGRAM
COLOUR TOUCH SCREEN
USER FRIENDLY APPLICATOR CONEXION
2 PASSWORDS - EXPERIENCE
FAST AND EASY CHANGE OF APPLICATOR
WORKING WITH SmartPLTM
ADVANTAGES
PRODUCT PACK SmartPLTM
HAIR REMOVAL APPLICATOR
THERAPIST GOGGLES
CLIENT GOGGLES
UDS.
2
GEL
1
1
6
SmartPLTM 1
REJUVENATION APPLICATOR 1
ACNE APPLICATOR Optional
STRENGTHS SmartPLTM
INCREASE IN PROFITABILITY
HIGH FLUENCY, LARGE SPOT
REDUCTION IN Nº OF SESSIONS
FAST TREATMENT
INCREASE IN EFFECTIVENESS OF TREATMENT
QU
ALIT
Y
COMPETITIVE PRICE
PRIC
E
QUALITY-PRICE RATIO
STRENGTHS SmartPLTM
WATER COOLING SYSTEM
HIGH TECHNICAL RELIABILITY
LAMP WITH 25.000 PULSES
GREATER Nº OF TREATMENTS
LOWER Nº OF LAMP CHANGES
INCREASE IN PROFITABILITY
STRENGTHS SmartPLTM
TRAIN OF PULSES TECHNOLOGY
TREATMENT FOR A WIDE RANGE OF HAIR AND SKIN TYPES
NOT PAINFUL TREATMENTS
INCREASE IN CUSTOMERS WHO COMPLETE THE TREATMENT
SKIN PROTECTION INCREASE IN PROFITABILITY
COMFORT AND TREATMENT SECURITY INCREASE
STRENGTHS SmartPLTM
ERGONOMIC HANDLE DESIGN
SHOT CONTROL
EASY TO USE
GLOBAL AND PARTIAL PULSE COUNTER
MORE CONVENIENT FOR THERAPIST
STRENGTHS SmartPLTM
COMPETITIVE PRICE
VALUE FOR MONEY
PROFITABILITY INCREASE
TECHNICAL SPECIFIC.
EASY TO USE
EASY INVESTMENT
RECOVER
QUALITY AND RELIABILITY
OPTIMAL RESULTS