SmartPLTM Smart Pulsed Light - Mesoestetic · fractionated pulsed light system that incorporates...

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SmartPL TM SMART PULSED LIGHT SYSTEM SmartPL TM Smart Pulsed Light

Transcript of SmartPLTM Smart Pulsed Light - Mesoestetic · fractionated pulsed light system that incorporates...

SmartPLTM

SMART PULSED LIGHT SYSTEM

SmartPLTM Smart Pulsed Light

FRACTIONATED PULSED LIGHT SYSTEM THAT INCORPORATES THREE DIFFERENT HANDLES FOR

HAIR REMOVAL, REJUVENATION AND ACNE

610 nm: HAIR REMOVAL

530 nm: PHOTO REJUVENATION

415/630 nm: ACNE

PRODUCTSmartPLTM

HAIR REMOVALPHOTOREJUVENATION ACNE

PRODUCTSmartPLTM

HAIR REMOVAL PHOTO REJUVENATION ACNE

PRODUCTSmartPLTM

HAIR REMOVAL SmartPLTM

PRODUCTSmartPLTM

PRODUCTSmartPLTM

PHOTO-EPILATION UNIT: PERMANENT HAIR REMOVAL FOR FACE AND BODY

TREATMENT

CLIENT NEEDS

LACK OF TIME

LASTING RESULTS

Going less to the beauty salon

HAIR REMOVALMARKET

LESS PAINTFUL TREATMENTS

CLASICAL HAIR REMOVAL TECHNIQUES

MORE EFFECTIVE TREATMENTS

CLIENT NEEDS

HAIR REMOVALMARKET

APPEARANCE OF FIRST DEVICES FOR HAIR REMOVAL

LIMITED OFFER OF DEVICES

AESTHETIC MEDICINE FIELD

HIGH TREATMENT PRICE

LOW Nº OF CLIENTS

HIGH PRICED DEVICES

HAIR REMOVALMARKET

TECHNOLOGY STANDARIZATION

APPEARANCE OF MULTIPLE COMPETITORS IN THE MARKET

HETEROGENEUS MARKET

HAIR REMOVALMARKET

HETEROGENEOUS MARKET

HAIR REMOVALMARKET

DEVICES WITH DIFFERENT PERFORMANCES AND PRICES

BEAUTY MARKET

AESTHETIC MEDICINE MARKET

ADAPTATION TO DIFFERENT MARKET SEGMENTS

AESTHETIC MEDICINE

DERMATOLOGY

PROFITABLE BUSINESS

BEAUTY

HAIRDRESSING SALON

PURCHASING OPTIONS: BUY, RENTING, RENTING WITH THERAPIST...

AESTHETIC SURGERY

PLASTIC SURGERY

SPECIALIZED HAIR REMOVAL CENTRES

HAIR REMOVALMARKETHETEROGENEOUS MARKET

DECREASE OF TREATMENT PRICE

INCREASE OF Nº OF CLIENTS

INCREASE OF DEMAND FOR MEN TREATMENTS

HAIR REMOVALMARKET

DIFFERENT QUALITY AND PRICE LEVELS FOR THE DEVICES

CONFUSION IN THE MARKET

HIGH AND HETEROGENEOUS DEMAND

ANYTHING GOES?

HAIR REMOVALMARKET

CHEAP DEVICES, NOT EFFECTIVE

DISTRUST AND DISINFORMATION IN THE MARKET

LOSS OF TIME

LOSS OF MONEY

VERY LITTLE-EFFECTIVE TREATMENTS

DISSATISFIED CLIENTS

HAIR REMOVALMARKET

OFFER INCREASE DEMAND INCREASE

EQUIPMENT WITH A COMPETITIVE PRICE

EFFECTIVE DEVICE

MAXIMUM PROFITABILITY FOR THE CENTRE

INCREASE OF Nº SATISFIED CLIENTS

HAIR REMOVALMARKET

PRODUCTSmartPLTM

MODE OF ACTION

SELECTIVE PHOTOTHERMOLYSIS

PRODUCTSmartPLTM

HOW DOES IT WORK?

IT IS NECESSARY TO INCREASE FOLLICLE TEMPERATURE UP TO 70º WHILE PROTECTING THE

SKIN AND THE SURROUNDING TISSUES

PHOTO

PRODUCTSmartPLTM

THERMO SELECTIVELYSIS+ ++Light Heat Destruction

TECHNICAL SPECIFICATIONS SmartPLTM

Wavelength 610nm

Fluency +45 J/cm2

Spot 50x10

Nº of shots 25.000

Time of lamp recharge 1-3 sec.

Cooling System Water

Technology Train of pulses

Hair removal

Technology Train of Pulses

INCREASE OF TREATMENT EFFECTIVENESS

TECHNICAL SPECIFICATIONS SmartPLTM

TECHNOLOGYSmartPLTM

TRAIN OF MICRO PULSES

micropulse micropulse micropulse micropulse

delay delay delay

P U SL E

TRAIN OF PULSES

Nº Pulses 2-15

1-20 ms

3, 5, 7 ms

TECHNOLOGYSmartPLTM

Micropulse Width

Delay between micropulses

TECHNOLOGYSmartPLTM

SKIN PROTECTION

HAIR REDUCTIONSkin

Hair

TIME

TEM

PER

ATU

RE

Opt

imum

Saf

e

TRAIN OF PULSES

1 2 3

3 ms

5 ms

7 ms

Thin/light

Thick/medium-dark

Hair

Very thick/dark

Pulse Width Delay

Skin

3 ms 5 ms 7 ms 9 ms

Nº Pulses 3, 5, 7

Not very tanned----tanned

+ Light --------------+ Dark

TECHNOLOGYSmartPLTM

TECHNOLOGYSmartPLTM

TRAIN OF PULSES ADVANTAGES

AVOIDS BURNS

REDUCTION OF REDNESS AND WOUNDS

REDUCTION OF SIDE EFFECTS

TECHNOLOGYSmartPLTM

DOES NOT REQUIRE USE OF EMLA (anaesthetic cream)

GREATER COMFORT DURING TREATMENT

TREATMENT FOR A WIDE RANGE OF HAIR AND SKIN TYPES

TRAIN OF PULSES ADVANTAGES

F L E X I B L E

TECHNOLOGYSmartPLTM

TRAIN OF PULSES ADVANTAGES

ALLOWS SELECTION OF THE MOST SUITABLE PARAMETERS, ADAPTING TO

THE CHARACTERISTICS OF EACH PERSON

MULTI PULSE SYSTEM VERSUS COMPETITORSMONOPULSE IPL MULTIPULSE IPL MULTIPULSE

SmartPLTM

IPL: 2 capacitors (generates energy and store it in the capacitors). With only two capacitors fully discharge these with every shot. Slow rep rate & inconsistent outputs

SmartPLTM: 6 capacitors. each shot only partially discharges the capacitorsMaintain power output over the whole shot. Each pulse is effective

TECHNOLOGYSmartPLTM

610-950 nm

610 950

TECHNICAL SPECIFICATIONS SmartPLTM

Wavelength

IDEAL FOR HAIR REMOVAL TREATMENTS

ACTS SELECTIVELY ON THE MELANIN IN THE HAIR

610-950 nm

IT ELIMINATES DANGEROUS WAVELENGTHS FOR THE SKIN

DOUBLE CUT FILTER

ABOVE 950 nm WE ACT ON THE TISSUE´S WATER:

EVAPORATION OF CORNEUS LAYER

1.200 nm

Wavelength

TECHNICAL SPECIFICATIONS SmartPLTM

FLUENCY: ENERGY DENSITY +45 J/cm2

EFFECTIVE TREATMENTS FOR PERMANENT REDUCTION OF HAIR

REDUCTION IN Nº OF SESSIONS: 4-6

TECHNICAL SPECIFICATIONS SmartPLTM

Spot 50x10

TECHNICAL SPECIFICATIONS SmartPLTM

FAST TREATMENT

Lamp recharge time 1-3 Seconds

Spot 50x10

THE LARGER THE SPOT, THE DEEPER THE LIGHT PENETRATION

TECHNICAL SPECIFICATIONS SmartPLTM

25.000

EFFECTIVITY GUARANTEED IN EVERY SINGLE SHOT

TECHNICAL SPECIFICATIONS SmartPLTM

Nº of lamp pulses

INCREASE IN CENTRE'S PROFITABILITY

Cooling System WATER

TECHNICAL SPECIFICATIONS SmartPLTM

PREVENTS LAMP FROM OVERHEATING

HIGH TECHNICAL RELIABILITY

Cooling System AIR

OTHER COMPETITORS

TECHNICAL SPECIFICATIONS SmartPLTM

LAMP OVERHEATS AT HIGH ENERGY DENSITY

WAITING TIME BETWEEN PULSES IS INCREASED

UNIT STOPS

LOSS OF TIME AND PROFITABILITY

TYPE OF PULSE

TRAIN OF PULSES

- Treatment Flexibility (different types of skin and hair)

- Treatment Security: skin protection (delay between micropulses)

- It doesn't need EMLA

- Pleasant treatment, minimal side effects

- Treatment Effectiveness: adaptation to specific characteristics

SmartPLTM

FRACCIONATED PULSED LIGHT vs. PULSED LIGHT

PULSED LIGHT

MONOPULSE

- Treatment Inflexibility (dark hair and light skin)

- More aggressive treatments (burns may occur)

-EMLA (anaesthesia)

- Painful treatments

- Less selective: effective only in very dark hair and light skin

WAVELENGTH

DOUBLE FILTER CUT

- Avoids danger of skin aggression (above 950 nm)

SmartPLTM

400-1200 nm

- Danger of corneous layer evaporation. More aggressive treatment. Burns may occur.

FLUENCY

+ 50 J/cm2

- Guarantees treatment effectivenessand reduction of number of treatment sessions.

Low Fluency

- Many devices in the market don't provide fluency enough to achieve good results.

- Deceitful publicity (J)

PULSED LIGHT

FRACCIONATED PULSED LIGHT vs. PULSED LIGHT

APPLICATIONS

THREE DIFFERENT WAVELENGTHS -- Hair Removal

- Photo rejuvenation

- Acne

SmartPLTM

ONLY ONE APPLICATOR

- Versatility decrease. Less profitability.

PULSED LIGHT

FRACCIONATED PULSED LIGHT vs. PULSED LIGHT

NUMBER OF SHOTS

- Hair removal: 25.000

- Photo rejuvenation: 10.000

- Acne: 10.000

NOT EFFECTIVE

- Some companies guarantee more than 100.000 shots, but these are not effective (low fluencies)

- Power Lamp Curve: decreasing

SmartPLTM PULSED LIGHT

FRACCIONATED PULSED LIGHT vs. PULSED LIGHT

FREQUENCY

0.5 Hz

Fast treatments, profitability increase, therapist comfort

SLOW TREATMENTS

Some devices provide lamps with recharge time up to 12 seconds.

PHOTO REJUVENATION SmartPLTM

PRODUCTSmartPLTM

TECHNICAL SPECIFICATIONS SmartPLTM

Wavelength 530 nm

Fluency +51 J/cm2

Spot 50x10

Nº lamp shots 25.000

Time of lamp Recharge 1-3 sec.

Cooling System Water

Technology Train of pulses

Photo rejuvenation

MECHANISM OF ACTION

PRODUCTSmartPLTM

SELECTIVE AGGRESSION IN THE DERMIS PROTECTING EPIDERMIS

DERMIS AGGRESSION

INCREASE OF FIBROBLASTES ACTIVITY

COLLAGEN PRODUCTION

IMPROVES SKIN QUALITY

EPIDERMAL PIGMENTED LESIONS

PRODUCTSmartPLTM

MELANIN HEATING

MELANIN BREAKS DOWN INTO SMALLER

PARTICLES

BODY RECOGNISES PARTICLES AS

WASTE

PARTICLES FLAKE AWAY

TREATMENTS

PRODUCTSmartPLTM

PIGMENTED LESIONS

MICROCAPILLARIES

ROSACEA

COLLAGEN STIMULATION

INCREASE OF SKIN LUMINOSITY

UNIFICATION OF SKIN TONE

PORE SIZE REDUCTION

CLINICAL STUDIES

PRODUCTSmartPLTM

Independent scientific research has shown that treatment with Intense Light Sources at low energies can increase collagen production rates by 42%.

By selectively targeting dermal structures with light energy, without causing damage, the body can be ‘tricked’ into producing new collagen in response to the

perceived injury

Fibroblast cells produce collagen molecules when stimulated by the release of mediators from the dermal microvasculature

These collagen molecules mature over time into a new, well organized matrix

PHOTO REJUVENATION

SmartPLTM

PRODUCTSmartPLTM

- Non aggressive

- Pleasant treatment

- Without side effects

- Progressive results

- It doesn't need resting time

- Immediate incorporation to daily activity

NON ABLATIVE

PHOTO REJUVENATION CO2/Erbium LASER

ABLATIVE

- Corneous layer evaporation

- Painful treatment. It needs the use of anaesthesia

- Side effects: pigmentation, scars, burns…

- Operating room: resting time

RESULTS

PRODUCTSmartPLTM

Collagen increase: 42%

ACNE TREATMENT SmartPLTM

PRODUCTSmartPLTM

TECHNICAL SPECIFICATIONS SmartPLTM

Wavelength 415/630 nm

Fluency +25 J/cm2

Spot 50x10

Number of shots 25.000

Time of lamp Recharge 1-3 sec.

Cooling System Water

Technology Train of pulses

Acne

MECHANISM OF ACTION

PRODUCTSmartPLTM

SELECTIVE AGGRESSION IN THE PORPHYRIN OF THE ACNE BACTERIA, GENERATING A CHEMICAL REACTION THAT PRODUCES

FREE RADICALS THAT PHAGOCYTE THE BACTERIA

APPLICATION OF BLUE LIGHT ON THE PORPHYRIN

CHEMICAL REACTION: GENERATION OF

SINGULETE OXYGEN

OXYGEN ELIMINATES

ACNE BACTERIA

INFECTION DISAPPEARING

WAVELENGTH 415/630 nm

PRODUCTSmartPLTM

415 nm

630 nm

Maximum absorption of blue light by the porphyrin

Below 0..25 mm

ABSORPTION PENETRATION

Absorption peak of the blue light by the porphyrin

It acts at deeper level (reaching acne lesion)

ACNE TREATMENT RESULTS

PRODUCTSmartPLTM

APPLICATORSmartPLTM

ADVANTAGES

SHOT BUTTON VS. PEDAL –GREATER CONTROL OVER PULSE

LIGHT

ERGONOMIC

WORKING WITH SmartPLTM

ADVANTAGES

EASY TO PROGRAM

POSSIBILITY OF PRE SET PROGRAMS OR FREE

PROGRAM

COLOUR TOUCH SCREEN

USER FRIENDLY APPLICATOR CONEXION

2 PASSWORDS - EXPERIENCE

FAST AND EASY CHANGE OF APPLICATOR

WORKING WITH SmartPLTM

ADVANTAGES

PRODUCT PACK SmartPLTM

HAIR REMOVAL APPLICATOR

THERAPIST GOGGLES

CLIENT GOGGLES

UDS.

2

GEL

1

1

6

SmartPLTM 1

REJUVENATION APPLICATOR 1

ACNE APPLICATOR Optional

STRENGTHS SmartPLTM

INCREASE IN PROFITABILITY

HIGH FLUENCY, LARGE SPOT

REDUCTION IN Nº OF SESSIONS

FAST TREATMENT

INCREASE IN EFFECTIVENESS OF TREATMENT

QU

ALIT

Y

COMPETITIVE PRICE

PRIC

E

QUALITY-PRICE RATIO

STRENGTHS SmartPLTM

WATER COOLING SYSTEM

HIGH TECHNICAL RELIABILITY

LAMP WITH 25.000 PULSES

GREATER Nº OF TREATMENTS

LOWER Nº OF LAMP CHANGES

INCREASE IN PROFITABILITY

STRENGTHS SmartPLTM

TRAIN OF PULSES TECHNOLOGY

TREATMENT FOR A WIDE RANGE OF HAIR AND SKIN TYPES

NOT PAINFUL TREATMENTS

INCREASE IN CUSTOMERS WHO COMPLETE THE TREATMENT

SKIN PROTECTION INCREASE IN PROFITABILITY

COMFORT AND TREATMENT SECURITY INCREASE

STRENGTHS SmartPLTM

ERGONOMIC HANDLE DESIGN

SHOT CONTROL

EASY TO USE

GLOBAL AND PARTIAL PULSE COUNTER

MORE CONVENIENT FOR THERAPIST

STRENGTHS SmartPLTM

COMPETITIVE PRICE

VALUE FOR MONEY

PROFITABILITY INCREASE

TECHNICAL SPECIFIC.

EASY TO USE

EASY INVESTMENT

RECOVER

QUALITY AND RELIABILITY

OPTIMAL RESULTS

THANKS FOR YOUR ATENTION

SmartPLTM