Smartphones to Dominate Mobile Phone Buying By …...in feature phone shipments 23.4% of all...

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4G mobile phones shipments will double that of 3G mobile phones in 2015 Worldwide mobile phone market in 2015 Number of smartphones expected to be used for work: 1.9 BILLION UNITS 2.1 BILLION UNITS 9.85% INCREASE 338.8 MILLION UNITS 444.9 MILLION UNITS 19.7% DECREASE in smartphone shipments in feature phone shipments 23.4% of all smartphones shipped 23.1% of all smartphones shipped By 2019, worldwide mobile phone shipments will reach Smartphones are taking larger share of all mobile phone shipments 73% IN 2015 By 2019, 87.7% of all mobile phones shipped will be smartphones mobile phones driving market at 24% growth rate, with shipped by 2019 2015 2019 Smartphones to Dominate Mobile Phone Buying By 2019 An IDC Infographic, Sponsored By AT&T Key Drivers Strong end-user demand from carriers and end users More vendors transitioning their product portfolios to highlight smartphones Broad and deep selection of models for end users Prices that fit nearly every budget 1.57 BILLION UNITS 75% of all mobile phones 4G-enabled by 2019 Marketshare forecast comparison volumes declin i n g 1 5 . 4 % b y 2 0 1 9 2015 2019 100% 0% Windows Phone 3.5% BlackBerry 0.5% 80% 15.2% 13.5% 79.1% 5.9% 0.5% Android iOS Marketshare Android will maintain leadership position with about 80% market share in 2015, and 79.1% market share in 2019. iOS market share to peak at 15.2% in 2015, declining to 13.5% in 2019 Windows Phone will reach 3.5% in 2015, increasing to 5.9% in 2019. BlackBerry will capture just 0.3% market share in 2015, and remain relatively flat throughout the forecast period. All IDC research is © 2016 by IDC. All rights reserved. All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of AT&T’s products/or strategies.

Transcript of Smartphones to Dominate Mobile Phone Buying By …...in feature phone shipments 23.4% of all...

4G mobile phones shipments will double

that of 3G mobile phones in 2015

Worldwide mobile phone market in 2015

Number of smartphones expected to be used for work:

1.9 BILLION UNITS

2.1 BILLION UNITS

9.85% INCREASE

338.8 MILLION

UNITS

444.9 MILLION

UNITS

19.7% DECREASE

in smartphone shipments

in feature phone shipments

23.4% of all smartphones

shipped

23.1% of all smartphones

shipped

By 2019, worldwide mobile phone shipments will reach

Smartphones are taking larger share of all mobile phone shipments

73% IN 2015 By 2019, 87.7% of all mobile phones shipped will be smartphones

mobile phones driving market at 24% growth rate, with

shipped by 2019

2015

2019

Smartphones to Dominate Mobile

Phone BuyingBy 2019

An IDC Infographic, Sponsored By AT&T

Key Drivers

Strong end-user demand from carriers

and end users

More vendors transitioning their

product portfolios to highlight smartphones

Broad and deep selection of models

for end users

Prices that fit nearly every budget

1.57 BILLION UNITS

75% of all mobile phones 4G-enabled by 2019

Marketshare forecast comparison

volumes declining 15.4% by 2019

2015 2019100%

0%

Windows Phone3.5%

BlackBerry0.5%

80%

15.2% 13.5%

79.1%

5.9%

0.5%

Android

iOS

Marketshare

Android will maintain leadership position with about 80% market share in 2015, and 79.1% market share in 2019.

iOS market share to peak at 15.2% in 2015, declining to 13.5% in 2019

Windows Phone will reach 3.5% in 2015, increasing to 5.9% in 2019.

BlackBerry will capture just 0.3% market share in 2015, and remain relatively flat throughout the forecast period.

All IDC research is © 2016 by IDC. All rights reserved. All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of AT&T’s products/or strategies.