Session 15b Digital resource usage statistics E-Resources usage statistics with EzProxy
Smartphone Usage Statistics 2016
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Mobile Usage Statistics 2016 Know The Trending Pattern Mobile is the key to success for any business. It is taking over the market relentlessly which many have recognized, but only a few are cashing in on. The mobile statistics displayed below are proof that there are no signs of mobile usage reducing anytime soon. This infographic shows the extent its usage will grow in the next few years. MOBILE DEVICE USAGE US Adults Own CELLPHONE 68% US ADULTS REPORTED POOR CUSTOMER SUPPORT ON MOBILE 92% CURRENT MOBILE SUBSCRIBERS By 2020, Will Be 9.1 billion WORRY ABOUT SECURE TRANSACTIONS 7.3 billion 81% 46-54 Age Group US Millennials Use Mobile Phone For SHOPPING Fast Growing Age Group of MOBILE Users USER EXPERIENCE 30% 27% 25% SPENDING VIA MOBILE WORRY ABOUT SLOW LOAD TIMES WORRY ABOUT PAGE CRASHES M-commerce accounts for 11% Of Overall eCommerce 40% Online Purchases Happen On Various Devices, Driven by Mobile & Apps 35% Growth in Traffic from Mobile in 2015 From 40% In 2014 Optimized Site Unoptimized Site Avg. Conversion Rate Add-To-Basket Rate Product Views 3 per visit 12% 3.4% 2.3 per visit 8.2% 1.6% MOBILE LANDSCAPE Q4 2014 Q4 2015 Mobile Data Traffic www.rishabhsoft.com [email protected] +1-877-747-4224 Customers are more likely to recommend and shop from a business that offers a better mobile experience. Are you planning to get an enterprise mobile application developed for your business? Conclusion • Mobile is the prime factor driving eCommerce & Digital Enterprise • Pages that load faster are the holy grail for improving mobile user experience • Marketers are focusing on mobile optimization at an increasing rate • Majority of revenue spent on digital marketing is targeted towards mobile Pew Research http://pewrsr.ch/1GyFf76 BI Intelligence http://read.bi/1IIdlRF Ericsson http://bit.ly/1PAcGcu Harris/SOASTA http://bit.ly/27y0z6V Software Advice http://bit.ly/1NxJymS Forrester http://bit.ly/1rT3xCo Criteo http://bit.ly/1GyDMqA Mobile HTTP Archive http://bit.ly/1Tj6Aec Sources: M-commerce Accounted for $115 billion M-commerce Expected To Reach $142 billion 2015 2016 KB KB
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Transcript of Smartphone Usage Statistics 2016
Mobile Usage
Statistics 2016Know The Trending Pattern
Mobile is the key to success for any business. It is taking over the market
relentlessly which many have recognized, but only a few are cashing in on.
The mobile statistics displayed below are proof that there are no signs of mobile
usage reducing anytime soon. This infographic shows the extent its usage will grow
in the next few years.
MOBILE DEVICE USAGE
US Adults Own
CELLPHONE
68%US ADULTS REPORTED
POOR CUSTOMER
SUPPORT ON MOBILE
92%
CURRENT MOBILE SUBSCRIBERS
By 2020, Will Be
9.1 billion
WORRY ABOUT SECURE
TRANSACTIONS
7.3billion
81%
46-54
Age
Group
US Millennials Use
Mobile Phone For
SHOPPING
Fast Growing Age
Group of MOBILE
Users
USER EXPERIENCE
30%
27%
25%
SPENDING VIA MOBILE
WORRY ABOUT SLOW
LOAD TIMES
WORRY ABOUT PAGE
CRASHES
M-commerce
accounts for
11%Of Overall
eCommerce
40%Online Purchases
Happen On Various
Devices, Driven by
Mobile & Apps
35%Growth in Traffic
from Mobile in 2015
From 40% In 2014
Optimized Site Unoptimized SiteAvg. Conversion Rate
Add-To-Basket Rate
Product Views3 per visit
12%
3.4%
2.3 per visit
8.2%
1.6%
MOBILE LANDSCAPE
Q4 2014
Q4 2015
Mobile Data Traffic
+1-877-747-4224
Customers are more likely
to recommend and shop
from a business that offers
a better mobile experience.
Are you planning to
get an enterprise
mobile application
developed for your
business?
Conclusion
• Mobile is the prime factor driving eCommerce & Digital Enterprise
• Pages that load faster are the holy grail for improving mobile user experience
• Marketers are focusing on mobile optimization at an increasing rate
• Majority of revenue spent on digital marketing is targeted towards mobile
Pew Research http://pewrsr.ch/1GyFf76 BI Intelligence http://read.bi/1IIdlRF
Ericsson http://bit.ly/1PAcGcu Harris/SOASTA http://bit.ly/27y0z6V
Software Advice http://bit.ly/1NxJymS Forrester http://bit.ly/1rT3xCo
Criteo http://bit.ly/1GyDMqA Mobile HTTP Archive http://bit.ly/1Tj6Aec
Sources:
M-commerce Accounted for $115 billion
M-commerce Expected To Reach $142 billion
20152016
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